Chapters in Books

Year-wise Publications
  • Singh, A., Ranjan, J., & Mittal, M. (2019). Big Data and Behavior Analytics in Marketing. In João Manuel R. S. Tavares, Brojo Kishore Mishra, Raghvendra Kumar, Noor Zaman & Manju Khari (Eds.), Handbook of e-Business Security (pp. 225-242). New York, USA: Taylor & Francis.
  • Mishra, S. (2019). Fusion For Confusion – Launching Of Domino’s Pizza Burger. In Bal Chansarkar (Ed.), Cases In Indian Management (pp. 37-45). Mumbai, India: Himalaya Publishing House.
  • Shankar, A., & Datta, B. (2019). Measuring Mobile Commerce Service Quality: A Review of Literature. In Punita Duhan & Anurag Singh (Eds.), M-Commerce: Experiencing the Phygital Retail (pp. 319-336). UK: Apple Academic Press.
  • Jain, S., & Mishra, S. (2019). Sadhu—On the Pathway of Luxury Sustainable Circular Value Model. In M. A. Gardetti & S. S. Muthu (Eds.), Sustainable Luxury: Cases on Circular Economy and Entrepreneurship (pp. 55-82). Singapore: Springer Publication.
  • Saxena, R., & Singh, V. (2019). Shifting Landscapes of Diversity in India: New Meaning or a Contextual Shift?. In Andri Georgiadou, Maria Alejandra Gonzalez-Perez & Miguel R. Olivas-Lujan (Eds.), Diversity within Diversity Management: Country-Based Perspectives (pp. 305-330). Emerald Group Publishing Limited.
  • Sarkar, D. N., Kundu, K., & Chaudhuri, H. R. (2018). A Qualitative Study on the Survival Strategies of Retailers in BoP Markets. In Ramendra Singh (Ed.), Bottom of the Pyramid Marketing: Making, Shaping and Developing BOP Markets (Marketing in Emerging Markets) (pp. 53-76). Emerald Group Publishing Limited.
  • Gupta, R., & Pandit, A. (2018). BharatMatrimony.com. In Valarie A. Zeithaml, Mary Jo Bitner, Dwanye D. Gremler & Ajay Pandit (Eds.), Services Marketing (pp. 550-553). India: McGraw Hill Education India Pvt. Ltd..
  • Gupta, R., & Pandit, A. (2018). BookmyShow.com. In Valarie A. Zeithaml, Mary Jo Bitner, Dwanye D. Gremler & Ajay Pandit (Eds.), Services Marketing (pp. 554-559). India: McGraw Hill Education India Pvt. Ltd..
  • Thomas, S., Abhishek, & Vatavwala, S. (2018). Patanjali Ayurved Limited: Driving the Ayurvedic Food Product Market. In John Byrom & Dominic Medway (Eds.), Case Studies in Food Retailing and Distribution (pp. 119-135). Woodhead Publishing.
  • Shanmugam, M. M., & Popli, S. (2018). Quality Improvement in Real Sense or Just a Quick Fix?. In Archana Krishnan (Ed.), Cases on Quality Initiatives for Organizational Longevity (pp. 252-272). Hershey, USA: IGI Global.
  • Abhishek, & Titus, N. (2018). Strategic Application of Mobile Couponing in Indian Market. In Atanu Adhikari (Ed.), Strategic Marketing Issues in Emerging Markets (pp. 139-150). Singapore: Springer Publication.
  • Sarkar, A., & Sarkar, J. G. (2017). “Thy Kingdom Come, Thy Will Be Done”: Attaining Divine Transcendence Through Brand Fandom, Evidence From India. In Cheng Lu Wang (Ed.), Exploring the Rise of Fandom in Contemporary Consumer Culture (pp. 201-223). Hershey, USA: IGI Global.
  • Singh, N., Kaur, R., & Aggarwal, R. K. (2017). Influence of Patent Law on Price of Medicines: A Comparative Analysis of Various Countries. In R. K. Aggarwal & R. Kaur (Eds.), Patent Law and Intellectual Property in the Medical Field (pp. 20-40). Hershey, USA: IGI Global.
  • Bandyopadhyay, K. R., & Das, K. (2016). Where are we on the Missing MDG – Energy?. In India and Sustainable Development Goals: The Way Forward (pp. 77-96). United Nations and Research and Information System for Developing Countries.
  • Arora, S., & Sagar, M. (2016). Strategically Flexible Capacity Building Driving Emerging Markets Internationalisation. In Sushil, Julia Connell & John Burgess (Eds.), Flexible Work Organisations – The Challenges of capacity building in Asia (pp. 195-208). India: Springer Publication.
  • Agarwal, S. (2015). An Empirical Investigation into the Key Characteristics of Socio-Technical Societies: Social Identity, Social Exchange and Social Vicinity. In S. Kalia, B. Bhalla, L. Das & N. Awasthy (Eds.), Promoting Socio-Economic Development through Business Integration (pp. 263-274). Hershey, USA: IGI Global.
  • Agarwal, R., & Agarwal, P. (2015). Business, Government, and Society Synergy for Sustainable Livelihood: A Case Study of Sabars from Jharkhand. In S. Kalia, B. Bhalla, L. Das & N. Awasthy (Eds.), Promoting Socio-Economic Development through Business Integration (pp. 252-262). Hershey, USA: IGI Global.
  • Dhar, B., & Das, K. (2015). Negotiations in the Doha Round: Critical Issues for India. In Jayati Ghosh (Ed.), ICSSR Research Surveys and Explorations: Economics (pp. 225-286). New Delhi, India : Oxford University Press.
  • Bhandari, J., Rahul, M., & Tiwari, S. R. (2015). Regional Economic Imbalances, Business and Foreign Direct Investment in India. In S. Kalia, B. Bhalla, L. Das & N. Awasthy (Eds.), Promoting Socio-Economic Development through Business Integration (pp. 1-16). Hershey, USA: IGI Global.
  • “Singh, R., & Singh, R. (2015). Sales Force Recruitment
  • and Training. In Ramendra Singh (Ed.), Sales and Distribution Management: A Practice Based Approach (pp. 110-140). Delhi, India: Vikas Publishing House Pvt. Ltd..”
  • Kalia, S., Puri, N., & Chakraverty, I. (2015). Technological Innovations in Management Education. In S. Kalia, B. Bhalla, L. Das & N. Awasthy (Eds.), Promoting Socio-Economic Development through Business Integration (pp. 30-47). Hershey, USA: IGI Global.
  • Das, K. (2015). Climate Change and South Asia. In South Asia Development and Cooperation Report 2015 (pp. 147-170). New Delhi, India : Research and Information System for Developing Countries (RIS) (Ministry of External Affairs, Government of India).
  • Rishi, B., & Halder, S. (2015). Demystifying the Islamic Consumer Segments. In Bikramjit Rishi (Ed.), Islamic Perspectives on Marketing and Consumer Behavior: Planning, Implementation, and Control (pp. 214-230). Hershey, USA: IGI Global.
  • Singh, R., & Singh, R. (2015). Drivers of Salesperson’s Customer Orientation: A Work Value Perspective. In S. Sahadev, K. Purani & N. Malhotra (Eds.), Boundary Spanning Elements and the Marketing Function in Organizations (pp. 49-62). Switzerland: Springer Publication.
  • Mathur, T., & Kainth, J. (2015). Jain Irrigation Systems: Sustaining Sustainability. In S. Singh & M. Chaturvedi (Eds.), Selected Caselets in Management (pp. ). Noida, India: IMS Publishing House, Noida.
  • Tiwari, S. R. (2015). Single Case Study: A Promenade Down the Memory Boulevard. In R. K. Gupta & R. Awasthy (Eds.), Qualitative Research in Management – Methods and Experiences (pp. 128-141). New Delhi, India: Sage Publications Pvt. Ltd. .
  • Arora, S. (2014). A Capacity-Building framework for the internationalization of Firms from Emerging Economies. In C. C. Julian (Ed.), Research Handbook on Export Marketing (pp. 231-245). Cheltenham, UK: Edward Elgar Publication.
  • Ranjan, J. (2014). Big Data Applications in Healthcare. In Peter A.C. Smith & Tom Cockburn (Eds.), Impact of Emerging Digital Technologies on Leadership in Global Business (pp. ). Hershey, USA: IGI Global.
  • Gupta, P., Singh, K., & Kainth, J. (2014). Enhancement of Efficiency and Effectiveness in Banking through CRM Systems: A Case of Indian Banking Industry. In Banking, Finance, and Accounting: Concepts, Methodologies, Tools, and Applications (pp. 410-434). Hershey, USA: IGI Global.
  • Jain, M. K., Varma, A., & Varma, I. (2014). Sustainability Reporting Challenges and Practices of Power Sector Firms. In Select Readings on Sustainable Development (pp. 89-97). New Delhi, India: Excel Books.
  • Pathak, S., & Shah, H. (2014). Women Entrepreneurship in India: key Concerns and Future Directions. In P. Kumar & A. K. Singh (Eds.), Entrepreneurship Development (New Dimensions) (pp. 205-237). New Delhi, India: Research India Publications.
  • Batra, S. K. (2014). Strategic Dimensions of IT Consulting. In P. C. Sharma (Editor), A. K. Malhotra (Editor) & P. Mishra (Managing Editor) (Eds.), Key Pillars to Business Success: Strategy, Innovation & Technology (pp. 43-53). New Delhi, India: Excel Books.
  • Verma, P., & Shah, H. (2014). Work- Life Balance: An Introduction. In P. Verma & H. Shah (Eds.), Work-Life Balance – A Global Perspective (pp. 3-14). New Delhi, India: Wisdom Publications.
Chapter in Books ultima modifica: 2016-11-15T12:45:04+05:30 da imtadmin