Chapters in Books

Year-wise Publications
Rishi, B., & Kuthuru, N. R. (2021). A Review for Managerial Guidelines for Social Media Integration of IMC in Digital Era. In Subhankar Das & Saikat Gochhait (Eds.), Digital Entertainment: The Next Evolution in Service Sector (pp. 187-212). Singapore, Singapore: Palgrave Macmillan.
Popli, S., & Rishi, B. (2021). Customer Experience Management – The Road Ahead. In Sapna Popli & Bikramjit Rishi (Eds.), Crafting Customer Experience Strategy: Lessons from Asia (pp. 199-218). Bingley, United Kingdom: Emerald Group Publishing Limited.
Rizvi, I. A., & Popli, S. (2021). Emotions: The Essence of Customers’ Experience. In Sapna Popli & Bikramjit Rishi (Eds.), Crafting Customer Experience Strategy: Lessons from Asia (pp. 47-64). Bingley, United Kingdom: Emerald Group Publishing Limited.
Rishi, B., & Popli, S. (2021). Getting Into the Customers, Shoes: Customer Journey Management. In Sapna Popli & Bikramjit Rishi (Eds.), Crafting Customer Experience Strategy: Lessons from Asia (pp. 21-45). Bingley, United Kingdom: Emerald Group Publishing Limited.
Saxena, R., & Kumar, Y. (2021). Influence of Artificial Intelligence on Work, People and the Firm: A Multi-Industry Perspective. In Payal Kumar, Anirudh Agrawal & Pawan Budhwar (Eds.), Human & Technological Resource Management (HTRM): New Insights into Revolution 4.0 (pp. 111-132). Bradford, United Kingdom: Emerald Group Publishing Limited.
Biswas, P. K., & Dygas, R. (2021). Role of government authorities in facilitating Asian FDI outflow to EU member states. In Prana Krishna Biswas & Robert Dygas (Eds.), Asian Foreign Direct Investment in Europe (pp. 113-126). New York City, USA: Routledge.
Roy, S., & Mitra, J. (2021). Technological Innovation in Public R&D Laboratories in India: Dissecting the Critical Dimensions. In Jay Mitra (Ed.), Indian Entrepreneurship: A Nation Evolving (Part of the Entrepreneurship and Development in South Asia: Longitudinal Narratives Book Series) (pp. 135-168). Singapore: Springer Publication.
Popli, S., & Rishi, B. (2021). The What, Why and How of Customer Experience. In Sapna Popli & Bikramjit Rishi (Eds.), Crafting Customer Experience Strategy: Lessons from Asia (pp. 1-20). Bingley, United Kingdom: Emerald Group Publishing Limited.
Sarkar, A., & Sarkar, J. G. (2020). “Thy Kingdom Come, Thy Will Be Done”: Consumer Journey From Brand Romance to Brand Fandom. In C. L. Wang (Ed.), Handbook of Research on the Impact of Fandom in Society and Consumerism (pp. 38-61). Hershey, USA: IGI Global.
Abhishek, Saxena, R., & Kumari, R. (2020). Farmers’ Producer Organization (FPO) of Kaushalya Foundation: Enabling Social Inclusion of Women Through Technology. In L. Poonamallee, J. Scillitoe & S. Joy (Eds.), Socio-Tech Innovation: Harnessing Technology for Social Good (pp. 203-221). London, United Kingdom: Palgrave Macmillan.
Das, K. (2020). India’s Tryst with TRIPS: Revisiting the Patent conundrum. In Ajitava Raychaudhuri, Prabir De & Suranjan Gupta (Eds.), World Trade and India: Multilateralism, Progress and Policy Response (pp. 234-262). London, United Kingdom: Sage Publications Private Limited.
Singh, A., Ranjan, J., & Mittal, M. (2019). Big Data and Behavior Analytics in Marketing. In J. M. R. S. Tavares, B. K. Mishra, R. Kumar, N. Zaman & M. Khari (Eds.), Handbook of e-Business Security (pp. 225-242). New York City, USA: CRC Press (Taylor & Francis Group).
Mishra, S. (2019). Fusion For Confusion – Launching Of Domino’s Pizza Burger. In Bal Chansarkar (Ed.), Cases In Indian Management (pp. 37-45). Mumbai, India: Himalaya Publishing House.
Arora, S. (2019). Research and Innovation in Teaching Pedagogy for Emerging Markets. In A. K. Shrivastava, S. Rana, A. K. Mohapatra & M. Ram (Eds.), Advances in Management Research – Innovation and Technology (pp. 279-289). Boca Raton, USA: CRC Press.
Jain, S., & Mishra, S. (2019). Sadhu—On the Pathway of Luxury Sustainable Circular Value Model. In M. A. Gardetti & S. S. Muthu (Eds.), Sustainable Luxury: Cases on Circular Economy and Entrepreneurship (pp. 55-82). Singapore, Singapore: Springer Publication.
Saxena, R., & Singh, V. (2019). Shifting Landscapes of Diversity in India: New Meaning or a Contextual Shift?. In Andri Georgiadou, Maria Alejandra Gonzalez-Perez & Miguel R. Olivas-Lujan (Eds.), Diversity within Diversity Management: Country-Based Perspectives (pp. 305-330). Bradford, United Kingdom: Emerald Group Publishing Limited.
Sarkar, D. N., Kundu, K., & Chaudhuri, H. R. (2018). A Qualitative Study on the Survival Strategies of Retailers in BoP Markets. In Ramendra Singh (Ed.), Bottom of the Pyramid Marketing: Making, Shaping and Developing BOP Markets (Marketing in Emerging Markets) (pp. 53-76). Bradford, United Kingdom: Emerald Group Publishing Limited.
Gupta, R., & Pandit, A. (2018). BharatMatrimony.com. In Valarie A. Zeithaml, Mary Jo Bitner, Dwanye D. Gremler & Ajay Pandit (Eds.), Services Marketing (pp. 550-553). New Delhi, India: McGraw Hill Education India Pvt. Ltd..
Gupta, R., & Pandit, A. (2018). BookmyShow.com. In Valarie A. Zeithaml, Mary Jo Bitner, Dwanye D. Gremler & Ajay Pandit (Eds.), Services Marketing (pp. 554-559). New Delhi, India: McGraw Hill Education India Pvt. Ltd..
Thomas, S., Abhishek, & Vatavwala, S. (2018). Patanjali Ayurved Limited: Driving the Ayurvedic Food Product Market. In John Byrom & Dominic Medway (Eds.), Case Studies in Food Retailing and Distribution (pp. 119-135). London, United Kingdom: Woodhead Publishing.
Shanmugam, M. M., & Popli, S. (2018). Quality Improvement in Real Sense or Just a Quick Fix?. In Archana Krishnan (Ed.), Cases on Quality Initiatives for Organizational Longevity (pp. 252-272). Hershey, USA: IGI Global.
Abhishek, & Titus, N. (2018). Strategic Application of Mobile Couponing in Indian Market. In Atanu Adhikari (Ed.), Strategic Marketing Issues in Emerging Markets (pp. 139-150). Singapore, Singapore: Springer Publication.
Sarkar, A., & Sarkar, J. G. (2017). “Thy Kingdom Come, Thy Will Be Done”: Attaining Divine Transcendence Through Brand Fandom, Evidence From India. In C. L. Wang (Ed.), Exploring the Rise of Fandom in Contemporary Consumer Culture (pp. 201-223). Hershey, USA: IGI Global.
Singh, N., Kaur, R., & Aggarwal, R. K. (2017). Influence of Patent Law on Price of Medicines: A Comparative Analysis of Various Countries. In R. K. Aggarwal & R. Kaur (Eds.), Patent Law and Intellectual Property in the Medical Field (pp. 20-40). Hershey, USA: IGI Global.
Arora, S., & Sagar, M. (2016). Strategically Flexible Capacity Building Driving Emerging Markets Internationalization. In Sushil, Julia Connell & John Burgess (Eds.), Flexible Work Organizations – The Challenges of Capacity Building in Asia (pp. 195-208). New Delhi, India: Springer Publication.
Bandyopadhyay, K. R., & Das, K. (2016). Where are we on the Missing MDG – Energy?. In India and Sustainable Development Goals: The Way Forward (pp. 77-96). Geneva, Switzerland: United Nations and Research and Information System for Developing Countries.
Chapter in Books ultima modifica: 2016-11-15T12:45:04+05:30 da imtadmin