Cases Published

Cases authored by IMT Faculty

Year-wise Publications

Vadra, R., & Sebastian, V. J. (2021). Can Japan’s Uniqlo Make It Big in India?. The Case Centre ID: 321-0375-1. Bedford, UK: The Case Centre.
Vadra, R. (2021). Ceramics Industry: A Case Study of Khurja, UP India. The Case Centre ID: 820-0094-1. Bedford, UK: The Case Centre.
Aggarwal, R. K., & Rishi, B. (2021). Dish Tv India Limited: the dilemma of celebrity endorsement. Emerald Emerging Markets Case Studies ID: EEMCS-08-2020-0292. Bradford, UK: Emerald Group Publishing Limited.
Pandit, D., & Tiwari, S. R. (2021). FieldFresh Foods: Strategic Entrepreneurship with Del Monte in India. Ivey ID: W24880. London, Canada: Ivey Publishing.
Patra, Y., Saxena, R., & Sharma, S. (2021). HCL Technologies: Leveraging Technology for Talent Acquisition Transformation. IIMA Case Centre ID: IIMA/HRM0250. Ahmedabad, India: Indian Institute of Management, Ahmedabad.
Ghura, A. S., & Abhishek (2021). IndiaFirst Life Insurance: Planning Next-Level Growth by Corporate Entrepreneurship. Vision: The Journal of Business Perspective. Published Online(Published Online).
Rishi, B., & Kacker, A. (2021). Kingfisher: Ultra Max re-positioning hurdle. Emerald Emerging Markets Case Studies ID: EEMCS-09-2020-0322. Bradford, UK: Emerald Group Publishing Limited.
Puri, S., Singh, R. K., & Batra, J. (2021). Laurs & Bridz: Sales Targets and Antiviral Drug Launch. Ivey ID: W25457. London, Canada: Ivey Publishing.
Mondal, R., & Singh, N. (2021). Managing natural monopolies: interplay of the regulator and telecom companies in India. Emerald Emerging Markets Case Studies ID: EEMCS-06-2020-0240. Bradford, UK: Emerald Group Publishing Limited.
Rizvi, O. S., Das, P., & Varma, A. (2021). Micromax: Pressing Re-start in 2020. The Case Centre ID: 321-0056-1. Bedford, UK: The Case Centre.
Vadra, R. (2021). Problem of Child labour: A Case of Aligarh Lock Industry. The Case Centre ID: 221-0067-1. Bedford, UK: The Case Centre.
Saxena, R., Popli, S., & Abhishek (2021). Service Experience at Passport Seva Kendra. Vikalpa. 46(4), 1-8.
Sarma, A. D., & Gupta, R. (2021). Tingvong Homestay: The First Homestay in Dzongu. Ivey ID: W24961. London, Canada: Ivey Publishing.
Singh, H. (2021). Xiaomi: Selling Across the Border. Ivey ID: 9B21M031. London, Canada: Ivey Publishing.
Singh, H. (2020). Boeing versus Bombardier: Conflict over Tariffs. Ivey ID: 9B20M210. London, Canada: Ivey Publishing.
Santamaria, J. G., Puri, S., Delayco, M. L., & Singh, R. K. (2020). Brewing Peace Philippines: Customer Relationship Management. Ivey ID: 9B20A056. London, Canada: Ivey Publishing.
Vadra, R. (2020). Edwin Brown Locks Industry: Meeting the Chinese Challenge. The Case Centre ID: 820-0077-1. Bedford, UK: The Case Centre.
Gupta, R., Nafees, L., & Guha, S. (2020). ExtraCarbon: Working for a Cleaner Future. Ivey ID: 9B20M044. London, Canada: Ivey Publishing.
Gupta, R., & Jain, A. (2020). FableStreet: My Style, Your Fit. Ivey ID: 9B20M211. London, Canada: Ivey Publishing.
Agarwal, R., & Agrawal, A. (2020). From B-School to BHARAT: Shiny, an Initiative for Sustainable Development. ET Cases ID: ENTP-1-0046. Mumbai, India: ET Cases.
Gupta, V. (2020). HDFC BANK: CAMELS Analysis and Discounted Cash Flow Valuation. Ivey ID: 9B20N006. London, Canada: Ivey Publishing.
Saxena, S., Das, A., & Varma, A. (2020). HUL & GSK CH Deal: Appreciating the Valuation. The Case Centre ID: 320-0112-1. Bedford, UK: The Case Centre.
Das, P., Moharana, T. R., & Indibara, I. (2020). ICICI Prudential: challenges in reaching the last mile. Emerald Emerging Markets Case Studies ID: EEMCS-01-2020-0018. Bradford, UK: Emerald Group Publishing Limited.
Mittal, S., & Sanyal, P. (2020). Key Account Management in B2B Marketing: Challenges for MSMEs & Large Enterprises. ET Cases ID: MKTG-1-0081. Mumbai, India: ET Cases.
Varma, A., & Jhingran, V. (2020). Life Cycle Costing in TC Inc. The Case Centre ID: 120-0089-1. Bedford, UK: The Case Centre.
Gupta, R., & Nafees, L. (2020). Pharmeasy: Expansion Dilemma Amidst Regulatory Uncertainties. Ivey ID: 9B20M090. London, Canada: Ivey Publishing.
Ganjoo, D., Mukherjee, S., & Mukhopadhyay, S. (2020). Razorpay: Providing Payment Convenience to Disruptors. IIMA Case Centre ID: IIMA/MAR0507. Ahmedabad, India: Indian Institute of Management, Ahmedabad.
Puri, S., Singh, R. K., Agnihotri, R., & Gupta, B. (2020). Sarva Pharmaceuticals in Cambodia: Fight or Fold?. Ivey ID: 9B20A060. London, Canada: Ivey Publishing.
Chaklader, B., & Chaklader, G. (2020). The Grasim Industries–Aditya Birla Nuvo Limited Merger: Wealth Creation?. Ivey ID: 9B20N003. London, Canada: Ivey Publishing.
Krishna, S., Puri, S., & Singh, R. K. (2020). Unilever: Using Horlicks’s Brand Equity to Lead. Ivey ID: 9B20A021. London, Canada: Ivey Publishing.
Abhishek, Mukerjee, S., & Patra, Y. (2020). UrbanClap: Marketplace for On-demand Services (A). IIMA Case Centre ID: IIMA/MAR0512(A). Ahmedabad, India: Indian Institute of Management, Ahmedabad.
Mukerjee, S., Patra, Y., & Abhishek (2020). UrbanClap: Marketplace for On-demand Services (B). IIMA Case Centre ID: IIMA/MAR0512(B). Ahmedabad, India: Indian Institute of Management, Ahmedabad.
Malhotra, G. (2019). Automotive Industry in India: Issues and Challenges. The Case Centre ID: 619-0015-1. Bedford, UK: The Case Centre.
Puri, S., Goel, S., Krishna, S., Hayati, B., & Singh, R. K. (2019). B9 Beverages: From Start-Up to Scale-Up. Ivey ID: 9B19A008. London, Canada: Ivey Publishing.
Popli, S., Kabra, S., Dass, S., Agarwal, S., Vinay, M., & Saxena, V. N. (2019). Baahubali Films: A Marketing Communication Success Story. The Case Centre ID: 519-0097-1. Bedford, UK: The Case Centre.
Abhishek, & Mukherjee, S. (2019). BloombergQuint: Growing Users with WhatsApp. IIMA Case Centre ID: IIMA/MAR0502. Ahmedabad, India: Indian Institute of Management, Ahmedabad.
Chaudhury, A., & Guha, S. (2019). Calcutta Angels. The Case Centre ID: 819-0065-1. Bedford, UK: The Case Centre.
M’hamed, S. C., & Singh, H. (2019). Chinese Ride-hailing Industry: Managing Competition, Consolidation and Regulation. The Case Centre ID: 319-0193-1. Bedford, UK: The Case Centre.
Chaklader, B., & Aggarwal, P. (2019). Does Gold Really Glitter? An Assessment of Credit Worthiness of Gitanjali Gems Limited. The Case Centre ID: 119-0024-1. Bedford, UK: The Case Centre.
Batra, S. K. (2019). Driverless Cars: Roadblocks and the Future. The Case Centre ID: 919-0010-1. Bedford, UK: The Case Centre.
Nafees, L., & Gupta, R. (2019). Global Metal Company: The Challenges of Scaling Up in the Unorganized Sector. Ivey ID: 9B19M025. London, Canada: Ivey Publishing.
Varma, A., & Sharma, D. (2019). HCL Technologies : Strategic Choices. The Case Centre ID: 318-0087-1B. Bedford, UK: The Case Centre.
Agarwal, S., Popli, S., Dass, S., Chakraborty, A., & Kabra, S. (2019). Hero Cycles: Sales Strategy for Roadster. The Case Centre ID: 519-0075-1. Bedford, UK: The Case Centre.
Pandit, D., & Tiwari, S. R. (2019). Homesake: Homerun in Home Décor. Ivey ID: 9B19M102. London, Canada: Ivey Publishing.
Malhotra, G., & Gupta, V. K. (2019). Implementation of TPM in an Auto Parts Manufacturing Company. The Case Centre ID: 619-0035-1. Bedford, UK: The Case Centre.
Gupta, B. (2019). James at Joppusa Coatings: Career in Crisis. The Case Centre ID: 419-0075-1. Bedford, UK: The Case Centre.
Mukerjee, S., Abhishek, & Balasubramani, S. (2019). Neons Fashion LLP (A): A Small Seller on Amazon. IIMA Case Centre ID: IIMA/MAR0509(A). Ahmedabad, India: Indian Institute of Management, Ahmedabad.
Mukerjee, S., Abhishek, & Balasubramani, S. (2019). Neons Fashion LLP (B): The Setbacks. IIMA Case Centre ID: IIMA/MAR0509(B). Ahmedabad, India: Indian Institute of Management, Ahmedabad.
Nafees, L., Gupta, R., Banerjee, S., Kalia, S., & Mehdi, M. M. (2019). Netflix in India: Too Good a Market to Give Up!. Journal of International Business Education. 14, 413-426.
Batra, S. K. (2019). Netflix: Business Model in India. The Case Centre ID: 919-0014-1. Bedford, UK: The Case Centre.
Malhotra, G., & Gupta, V. K. (2019). Operations Risk Management in Banking Sector. The Case Centre ID: 619-0028-1. Bedford, UK: The Case Centre.
Titus, N., Abhishek, & Mukherjee, S. (2019). Paytm: The Lucky Lifafa Campaign. IIMA Case Centre ID: IIMA/MAR0504. Ahmedabad, India: Indian Institute of Management, Ahmedabad.
Malhotra, G., & Gupta, V. K. (2019). POS Promotion Materials Management (Production to Deployment). The Case Centre ID: 619-0018-1. Bedford, UK: The Case Centre.
Rishi, B., Kacker, A., & Hazra, S. (2019). Rebranding of NewsHunt to Dailyhunt: Dilemma of Future Direction. Emerging Economies Cases Journal. 1(1-2), 52-57.
Vadra, R., & Sengupta, S. (2019). Rise and Rise of Xiaomi in India. The Case Centre ID: 319-0005-1. Bedford, UK: The Case Centre.
Garg, P., Aggarwal, R. K., Raj, S., & Garg, A. (2019). Snapper Future Tech: Land Records and Registration Using Blockchain. Ivey ID: 9B19E001. London, Canada: Ivey Publishing.
Vadra, R. (2019). The Challenges Facing Small and Medium Enterprises: Case Study on Aligarh Locks Industry. The Case Centre ID: 219-0015-1. Bedford, UK: The Case Centre.
Gupta, V. (2019). Valuation of RBL Bank: Residual Income Method. The Case Centre ID: 119-0026-1. Bedford, UK: The Case Centre.
Gupta, R., Narayan, K. S., Sharma, S., & Sunny, R. (2019). WudStay and the Houseboat Sector in India. Asian Case Research Journal. 23(1), 91-117.
Varma, A., Agarwal, R., Agrawal, S., & Ashay, K. (2018). Amazon: Earning in India by Learning in China. ET Cases ID: STG-1-0064. Mumbai, India: ET Cases.
Rishi, B., Mehta, A., Banerjee, P., & Deepak, A. (2018). Buzzfeed Inc: native advertising the way forward?. Emerald Emerging Markets Case Studies ID: EEMCS-06-2017-0137. Bradford, UK: Emerald Group Publishing Limited.
Mishra, S., & Tiwari, S. R. (2018). Cipla’s Entry into the Uncharted Waters of China. CEIBS ID: GC-17-034-CE. Shanghai, China: China Europe International Business School.
Varma, A., Sharma, D. K., Jain, G., Poddar, S., & Banerjee, A. (2018). CISCO: Chase To The Cloud. The Case Centre ID: 318-0097-1. Bedford, UK: The Case Centre.
Kalia, S., & Agarwal, S. (2018). Creating Value In Job Negotiations. The Case Centre ID: 318-0065-1. Bedford, UK: The Case Centre.
Rishi, B., Kacker, A., & Gupta, S. (2018). Entry of Reliance Jio in the telecom industry: a ripple in the ocean. Emerald Emerging Markets Case Studies ID: EEMCS-07-2017-0167. Bradford, UK: Emerald Group Publishing Limited.
Gupta, R., Sebastian, V. J., Puri, S., & Narayanan, K. S. (2018). Funskool India: Defend, Lead, and Counter Rivals. Ivey ID: 9B18M066. London, Canada: Ivey Publishing.
Sebastian, V. J., Gupta, R., & Puri, S. (2018). Grandage Services India Ltd.: Startup Growing Pains in Elderly Care. Journal of International Business Education. 13, 427-446.
Varma, A., Johari, A., Goel, S., & Jindal, A. (2018). HCL Technologies: Strategic Choices. The Case Centre ID: 318-0087-1. Bedford, UK: The Case Centre.
Gupta, R., Nandi, S., & Sen, A. (2018). Healthpoint Services Limited: The Quest For Sustainability. The Case Centre ID: 818-0039-1. Bedford, UK: The Case Centre.
Iyengar, S., Singh, H., & Mansukhani, N. (2018). Jet Airways: What To Do Next. The Case Centre ID: 518-0011-1. Bedford, UK: The Case Centre.
Garg, P., Aggarwal, R. K., & Garg, V. (2018). JioMoney M-Wallet: A Cure for the Digital Economy?. Ivey ID: 9B18E010. London, Canada: Ivey Publishing.
Puri, S., & Gupta, B. (2018). Laurs & Bridz: Human Resource Policies for Sales Personnel. Ivey ID: 9B18A006. London, Canada: Ivey Publishing.
Puri, S., Khanna, A., & Sen, A. (2018). Laurs & Bridz: Implementation of a Customer Relationship Management Solution. Ivey ID: 9B18A004. London, Canada: Ivey Publishing.
Malhotra, G., & Saladi, A. (2018). Micromax vs The Chinese Incursion. ET Cases ID: MKTG-1-0076. Mumbai, India: ET Cases.
Varma, A., Mehta, A., Gupta, M., Sharma, R., & Tripathi, J. (2018). Natura & Co and the Body Shop – United by Vision. The Case Centre ID: 318-0124-1. Bedford, UK: The Case Centre.
Arora, S. (2018). Polaris India International: moving boundaries. Emerald Emerging Markets Case Studies ID: EEMCS-11-2017-0250. Bradford, UK: Emerald Group Publishing Limited.
Varma, A., Pandey, R., Sharma, P., Panda, A., & Sahoo, S. (2018). Reliance Jio: Growth Challenges. The Case Centre ID: 318-0325-1. Bedford, UK: The Case Centre.
Abhishek, & Garg, H. (2018). Samsung Electronics in India: Challenges of Multi-Channel Retailing. Asian Case Research Journal. 22(1), 81-111.
Batra, S. K. (2018). Security And Privacy Issues Of Aadhaar. The Case Centre ID: 918-0007-1. Bedford, UK: The Case Centre.
Agarwal, R., & Malhotra, G. (2018). Society’s Voice Against Unilever Mercury Contamination in Kodaikanal. ET Cases ID: CSR-1-0013. Mumbai, India: ET Cases.
Pandit, D., Tiwari, S. R., & Sahay, A. (2018). Sonalika’s foray into passenger vehicles. Emerald Emerging Markets Case Studies ID: EEMCS-05-2017-0091. Bradford, UK: Emerald Group Publishing Limited.
Varma, A., Jain, A., & Mittal, S. (2018). Spicejet’s Horizon In 2018. The Case Centre ID: 318-0040-1. Bedford, UK: The Case Centre.
Batra, S. K. (2018). Stayzilla: Rebooting The Business Model. The Case Centre ID: 318-0034-1. Bedford, UK: The Case Centre.
Agarwal, S., & Mishra, S. (2018). Stylish.Com: Communication On Pricing. The Case Centre ID: 518-0012-1. Bedford, UK: The Case Centre.
Paul, M., & Upadhyay, P. (2018). Tata Sons Vs Cyrus Mistry: A Corporate Governance Tale. Globsyn Management Journal. XII(1 & 2), 60-67.
Singhal, D. C., & Agarwal, R. (2018). Tata Steel’s Ferro-Chrome Venture in South Africa. ET Cases ID: ME-1-0029. Mumbai, India: ET Cases.
Ranjan, J., Gupta, K., & Tripathi, U. (2018). The Green Snack Co Brings Healthy Snacking To India. The Case Centre ID: 818-0025-1. Bedford, UK: The Case Centre.
Varma, A., Verma, A., Mittal, S., Jain, A., Sharma, S., & Sahoo, S. (2018). Thyssenkrupp Tata Steel Joint Venture: Nerves Of Steel. The Case Centre ID: 318-0006-1. Bedford, UK: The Case Centre.
Sahoo, D. P. (2018). Transforming an organization into a learning organization: Liberty Shoes Ltd, Karnal Unit. Emerald Emerging Markets Case Studies ID: EEMCS-06-2016-0134. Bradford, UK: Emerald Group Publishing Limited.
Mishra, S., Rastogi, T., & Gupta, R. (2018). Urban Ladder: Climbing Up The Ladder Through Omni-Channel. The Case Centre ID: 518-0021-1. Bedford, UK: The Case Centre.
Bhamoriya, V., & Abhishek (2018). Villgro Innovation Marketing Pvt. Ltd.: Building Last Mile Delivery Model Using Entrepreneurs. Asian Case Research Journal. 22(1), 57-80.
Ghura, A., & Abhishek (2018). V-xpress: Driving Next Level Growth By Building Competencies. Ivey ID: 9B18M030. London, Canada: Ivey Publishing.
Kalia, S., & Agarwal, S. (2018). When Things Go Wrong. The Case Centre ID: 418-0022-1. Bedford, UK: The Case Centre.
Varma, A., Chaudhury, A., Khan, A. A., Rathi, R., & Mahawar, N. (2018). Whole Foods: Relative Valuation. The Case Centre ID: 318-0324-1. Bedford, UK: The Case Centre.
Ranjan, J., Gupta, K., & Tripathi, U. (2018). WILL MUMMA’S BOX BE ABLE TO CHANGE TASTE OF INDIA?. The Case Centre ID: 818-0028-1. Bedford, UK: The Case Centre.
Arora, S., & Hariharan, S. (2017). After sales service management at LAVA. Operations Management Education Review. 11, 79-93.
Khurana, R., & Routray, S. (2017). Amazon.in’s Innovative Supply Chain: Would Indian Women Deliver?. The Case Centre ID: 317-0336-1. Bedford, UK: The Case Centre.
Sharma, T. G., Chundru, S., Aggarwal, R., Gupta, A., & Singh, M. (2017). Amazon’s KiranaNow: The Indian Online Grocery Market. Ivey ID: 9B17M038. London, Canada: Ivey Publishing.
Varma, A., Janga, S. R., Paravastu, H., Sharma, K., & Telang, M. (2017). Apollo Tires: Strategy For Growth. The Case Centre ID: 317-0350-1. Bedford, UK: The Case Centre.
Kainth, J., S., K. T., & Michra, I. (2017). AUTO-BID: A CASE ON USED CAR INDUSTRY. The Case Centre ID: 517-0057-1. Bedford, UK: The Case Centre.
Kainth, J., S., K. T., & Drave, V. (2017). B2B Partnerships in the Carbonated Soft Drink Industry. Ivey ID: 9B17M120. London, Canada: Ivey Publishing.
Thomas, S., Abhishek, Vatavwala, S., & Sinha, P. K. (2017). BigBasket.com: Redefining the Business Model. IIMA Case Centre ID: IIMA/MAR0492. Ahmedabad, India: Indian Institute of Management, Ahmedabad.
Upadhyay, P., & Paul, M. (2017). Can Utoo Find Adequate Space in a Crowded Market?. The Case Centre ID: 217-0020-1. Bedford, UK: The Case Centre.
Singhvi, S. R., Sharma, G., & Gera, R. (2017). Candy Confectioneries Pvt Limited (CCL). Emerald Emerging Markets Case Studies ID: EEMCS-07-2016-0155. Bradford, UK: Emerald Group Publishing Limited.
Singh, G., Puri, S., & Sarain, S. (2017). Coca-Cola Zero Sugar: The Value Cycle During A Relaunch. Ivey ID: 9B17A009. London, Canada: Ivey Publishing.
Sharma, R., & Puri, S. (2017). ColoredCow: Creating New Milestones for Business Growth. Ivey ID: 9B17M089. London, Canada: Ivey Publishing.
Maitra, D., & Dawar, V. (2017). Federal Bank: Dividend Discount Valuation. Ivey ID: 9B17N005. London, Canada: Ivey Publishing.
Agarwal, R., Malhotra, G., & Sarkar, M. (2017). Finding Marketing Mix Solutions for Livelihood through Tribal Art in Jharkhand, India. ET Cases ID: MKTG-1-0068. Mumbai, India: ET Cases.
Malhotra, G. (2017). Forecasting Demand for Flat Steel – A Study on A Steel Rolling Mill in India. ET Cases ID: OM-2-0046. Mumbai, India: ET Cases.
Malhotra, G., & Gupta, V. K. (2017). Forecasting The Demand Of Farm Produce In India. The Case Centre ID: 617-0017-1. Bedford, UK: The Case Centre.
Maitra, D., & Upadhyay, P. (2017). Fostering Rural Financial Services Through Technology: The Case of Fino Paytech. Asian Case Research Journal. 21(1), 81-117.
Gupta, R., & Basu, S. (2017). Goonj: Essence of Sustainability and Scalability of a Social Venture. WDI Publishing ID: 7-237-875. Ann Arbor, USA: WDI Publishing.
Kastia, A. (2017). HFCL: valuing a high growth company. Emerald Emerging Markets Case Studies ID: EEMCS-12-2016-0232. Bradford, UK: Emerald Group Publishing Limited.
Rishi, B., Sabnis, N., & Bagchi, S. (2017). Hockey India league: remnants of India’s long lost glory. Emerald Emerging Markets Case Studies ID: EEMCS-08-2016-0180. Bradford, UK: Emerald Group Publishing Limited.
Gupta, B., & Puri, S. (2017). ICICI Bank: Aligning Corporate Culture with Strategy. WDI Publishing ID: 5-166-569. Ann Arbor, USA: WDI Publishing.
Ahuja, N. L. (2017). Indiana Network Campaign. The Case Centre ID: 117-0040-1. Bedford, UK: The Case Centre.
Puri, S., Upadhyay, S., & Sharma, S. (2017). Johnson Controls-Hitachi: Aiming to Consolidate a Market Lead. Ivey ID: 9B17M082. London, Canada: Ivey Publishing.
Puri, S., Sharma, S., & Upadhyay, S. (2017). Johnson Controls-Hitachi: Moving Out of the Core Product Range. Ivey ID: 9B17A029. London, Canada: Ivey Publishing.
Puri, S., & Poliakova, E. (2017). Maha Research Labs: The Turkish Opportunity. Ivey ID: 9B17A047. London, Canada: Ivey Publishing.
Ahuja, N. L., & Verma, A. (2017). Modern Ferro Alloys. The Case Centre ID: 117-0041-1. Bedford, UK: The Case Centre.
Kalia, S., & Puri, S. (2017). My Kind of Cakes: An  Expansion Dilemma. Ivey ID: 9B17A024. London, Canada: Ivey Publishing.
Sharma, T. G., S., S., Srivastava, M., Chandoke, T., & Prakash, P. (2017). Netflix in India: The Way Ahead. Ivey ID: 9B17M033. London, Canada: Ivey Publishing.
Malhotra, G., & Gupta, V. K. (2017). Online Pharmacy Business In India: Issues And Prospects. The Case Centre ID: 617-0043-1. Bedford, UK: The Case Centre.
Sharma, T. G., Jain, R., Kapoor, S., Gaur, V., & Roy, A. (2017). OYO Rooms: providing affordable hotel stays. Emerald Emerging Markets Case Studies ID: EEMCS-01-2017-0015. Bradford, UK: Emerald Group Publishing Limited.
Thomas, S., Abhishek, Chawla, N. T., & Vatavwala, S. (2017). Patanjali Ayurved – Capturing Ayurvedic FMCG Market. The Case Centre ID: 517-0035-1. Bedford, UK: The Case Centre.
Khurana, R., & Routray, S. (2017). Paytm Payment Bank Ltd: Too Young for India ?. The Case Centre ID: 317-0335-1. Bedford, UK: The Case Centre.
Singh, G., Puri, S., & Roy, S. K. (2017). Pepperfry.com: Marketing to Manage Customer Experience. Ivey ID: 9B17A034. London, Canada: Ivey Publishing.
Arora, S. (2017). Polaris India : Riding ahead in an alternative market. Emerald Emerging Markets Case Studies ID: EEMCS-11-2016-0212. Bradford, UK: Emerald Group Publishing Limited.
Puri, S., & Kohli, A. (2017). Precia Pharma: Promoting Ethical Sales Practices. Ivey ID: 9B17A045. London, Canada: Ivey Publishing.
Abhishek, & Dandotiya, G. (2017). Q-Connect: Reaching Rural Customers with Assam Mobile Theatre. Vikalpa. 42(1), 36-50.
Batra, S. K. (2017). Reliance Jio Infocomm Ltd: The Power Of Data. The Case Centre ID: 917-0007-1. Bedford, UK: The Case Centre.
Sharma, T. G., Praveen, A. R., Joshua, L., Tiwari, A., & Alankrita (2017). Reliance Jio: Revolutionizing Indian Telecom. Ivey ID: 9B17M043. London, Canada: Ivey Publishing.
Kacher, A., & Popli, S. (2017). Samsung Refurbished Galaxy Note 7: Hanging on the Edge of Brand Failure. The Case Centre ID: 517-0167-1. Bedford, UK: The Case Centre.
Mishra, S. (2017). Shopclues.com: Carving Out Its Position in Marketplace. The Case Centre ID: 517-0004-1. Bedford, UK: The Case Centre.
Ghura, A. S., & Abhishek (2017). Shradhanjali.com: New Address for Memories of Our Ancestors. Vision: The Journal of Business Perspective. 21(3), 323-329.
Batra, S. K., Raghava, A., Verma, D., & Sharma, S. (2017). The Guest Is God: AIRBNB Expansion Plan In India. The Case Centre ID: 917-0006-1. Bedford, UK: The Case Centre.
Mathew, J., Dey, B., & Puri, S. (2017). The Renault Kwid: Disrupting India’s Hatchback Market. Ivey ID: 9B17A023. London, Canada: Ivey Publishing.
Dawar, V., Chaudhury, A., & Arrawatia, R. (2017). Time Value of Money: A Home Investment Decision Dilemma. Ivey ID: 9B17N016. London, Canada: Ivey Publishing.
Puri, S., Khanzode, K., & Trivedi, P. (2017). UAE’s Lincoln University of Business & Management Looks to Solidify Success. WDI Publishing ID: 5-262-583. Ann Arbor, USA: WDI Publishing.
Shah, R., Singh, G., & Puri, S. (2017). Volkswagen Emission Scandal: Reputation Recovery And Recall Strategy. Ivey ID: 9B17M052. London, Canada: Ivey Publishing.
Tiwari, S. R., & Goyal, P. (2017). Welspun Target Debacle: Wake-up Call for Emerging Market Firms. ET Cases ID: STG-1-0053. Mumbai, India: ET Cases.
Rishi, B., Kapoor, A., & Bhatia, S. (2016). AaramShop.com reinventing the e-grocery wheel in India. Emerald Emerging Markets Case Studies ID: EEMCS-06-2015-0138. Bradford, UK: Emerald Group Publishing Limited.
Puri, S., Taneja, B. M., Gupta, P., & Menon, A. (2016). Amul Dairy: Camel Milk Launch In India. Ivey ID: 9B16M020. London, Canada: Ivey Publishing.
Batra, S., & Puri, S. (2016). Baggout: Growing a Social Curation Start-Up. Ivey ID: 9B16M086. London, Canada: Ivey Publishing.
Routray, S., Chatterjee, B., & Malhotra, G. (2016). Bharti Airtel’s “Airtel Zero”: Violation Of Net Neutrality?. Ivey ID: 9B15M091. London, Canada: Ivey Publishing.
Puri, S., Chhabra, S., & Peshin, K. (2016). Britannia Industries: Maintaining A Market Lead. Ivey ID: 9B16M022. London, Canada: Ivey Publishing.
Kumar, A., & Upadhyay, P. (2016). Cold Chain Logistics in India. The Case Centre ID: 616-0027-1. Bedford, UK: The Case Centre.
Mishra, G., & Puri, S. (2016). Cyklop: Service Domain Employees and Turnover. Ivey ID: 9B16M224. London, Canada: Ivey Publishing.
Batra, S. K., & Bhalla, B. (2016). Delhi Metro: Crisis in Communication Or Communication During Crisis?. The Case Centre ID: 916-0006-1. Bedford, UK: The Case Centre.
Chatterjee, B., Paul, M., Upadhyay, P., Shah, T., & Bhardwaj, A. (2016). Delhi’s Odd-Even Dilemma. The Case Centre ID: 216-0019-1. Bedford, UK: The Case Centre.
Puri, S., Joshi, S., & Debnath, S. (2016). Eveready: Taking on the Indian Consumer-Appliance Market. Ivey ID: 9B16M200. London, Canada: Ivey Publishing.
Khurana, R. (2016). Facebook’s Free Basics: Free in India?. Ivey ID: 9B16E024. London, Canada: Ivey Publishing.
Gupta, V. K. (2016). FOOD TECH BUSINESS IN INDIA: WHERE IT IS HEADING?. The Case Centre ID: 316-0112-1. Bedford, UK: The Case Centre.
Khurana, R., & Routray, S. (2016). Grofers: Re-Energizing Kirana Stores Through M-Commerce. Ivey ID: 9B16M120. London, Canada: Ivey Publishing.
Sahoo, D. P. (2016). Human Resource Issues in Merger – A Case with Air India and Indian Airlines. The Case Centre ID: 416-0067-1. Bedford, UK: The Case Centre.
Kainth, J., & Mathur, T. (2016). Hyundai Motors India Limited: positioning towards market leadership. Emerald Emerging Markets Case Studies ID: EEMCS-05-2014-0130. Bradford, UK: Emerald Group Publishing Limited.
Sharma, T. G., & Ghosh, T. (2016). IFA’s expansion in Asia – destination India. Emerald Emerging Markets Case Studies ID: EEMCS-10-2014-0242. Bradford, UK: Emerald Group Publishing Limited.
Dawar, V., Arrawatia, R., Dash, S. R., & Chaudhury, A. (2016). IndusInd Bank: Residual Income Valuation. Ivey ID: 9B16N015. London, Canada: Ivey Publishing.
Kastia, A. (2016). Kool Sophisticated Coolings Ltd. – Sick Company Revival. The Case Centre ID: 116-0043-1. Bedford, UK: The Case Centre.
Bhalla, B. (2016). Layoffs at TCS: A Communication Perspective. The Case Centre ID: 316-0078-1. Bedford, UK: The Case Centre.
Pandey, N., Singh, G., & Puri, S. (2016). Marketing at Nyassa. Ivey ID: 9B16A004. London, Canada: Ivey Publishing.
Ahuja, N. L. (2016). Maruti Suzuki India Limited: Long Term Financing Strategy. The Case Centre ID: 116-0032-1. Bedford, UK: The Case Centre.
Puri, S., Khanzode, K., & Jain, R. (2016). Moshi Looks to Popularize Fusion Fare in Dubai. Ivey ID: 9B16A032. London, Canada: Ivey Publishing.
Singh, H., Aggarwal, R. K., Kaur, R., & Ghial, R. (2016). Nestlé India Limited: Maggi Noodles at War with the Regulators. Ivey ID: 9B16M034. London, Canada: Ivey Publishing.
Chatterjee, B., Paul, M., Upadhyay, P., & Das, N. (2016). Nexa: Maruti Suzuki’s Premium Dealership Network. Ivey ID: 9B16A040. London, Canada: Ivey Publishing.
Malhotra, G., Banerjee, S., & Sohan, S. (2016). Odd or Even Vehicle Rule: Another City in the List. The Case Centre ID: 216-0093-1. Bedford, UK: The Case Centre.
Puri, S., Ajeya, A., & Chugh, J. S. (2016). Patanjali Takes on Industry Giants. Ivey ID: 9B16A039. London, Canada: Ivey Publishing.
Puri, S., Agarwal, S. K., Upadhyay, S., & Chatterjee, D. (2016). Paytm: Targeting More Pockets for its Mobile Wallet. Ivey ID: 9B16M026. London, Canada: Ivey Publishing.
Dawar, V., Maitra, D., & Chaudhury, A. (2016). Pidilite Industries: Assessing Credit Quality. Ivey ID: 9B16B019. London, Canada: Ivey Publishing.
Puri, S., & Krishna, S. (2016). Puma’s Challenge to Maintain Leadership in India. Ivey ID: 9B16A006. London, Canada: Ivey Publishing.
Puri, S., Kaushik, A., & Kachhwal, K. (2016). Reckitt Benckiser: Developing a New Laundry-Care Category in India. Ivey ID: 9B16A026. London, Canada: Ivey Publishing.
Puri, S., & Puri, S. (2016). RX Pharmacy: Physical Versus Online Options. Ivey ID: 9B16M115. London, Canada: Ivey Publishing.
Gupta, V. K. (2016). Setting up a Cement Plant in India : A Greenfield Project. The Case Centre ID: 616-0018-1. Bedford, UK: The Case Centre.
Ahuja, N. L. (2016). Shimla Fruit Exports Company. The Case Centre ID: 116-0041-1. Bedford, UK: The Case Centre.
Ranjan, J., Krishna, S., & Gopinath, S. (2016). Should Mahindra Reva Strengthen Its Market Position in India?. Ivey ID: 9B16M126. London, Canada: Ivey Publishing.
Sharma, T. G., Tewani, D., Sharma, L., Sharma, A., & Shevade, N. (2016). SNAPDEAL.COM. Ivey ID: 9B16M019. London, Canada: Ivey Publishing.
Garg, P., Aggarwal, R. K., & Garg, V. (2016). Snapdeal: A Nightmare or a Benefit in Reverse Logistics?. Ivey ID: 9B16E039. London, Canada: Ivey Publishing.
Sahoo, D. P. (2016). Strategic Negotiation. A Case with Air India Pilots. The Case Centre ID: 416-0054-1. Bedford, UK: The Case Centre.
Malhotra, G., & Sharma, V. (2016). The Fallout of NSEL. The Case Centre ID: 316-0017-1. Bedford, UK: The Case Centre.
Sahoo, D. P. (2016). The Solution to Labour Unrest? A Case with Eastern Medikit Limited. The Case Centre ID: 416-0057-1. Bedford, UK: The Case Centre.
Chatterjee, B., & Agarwal, S. (2016). Time To Think: Does Air India Need Restructuring?. The Case Centre ID: 216-0002-1. Bedford, UK: The Case Centre.
Dawar, V., Arrawatia, R., & Chaudhury, A. (2016). TTK Prestige: Economic Value Added Analysis. Ivey ID: 9B16N062. London, Canada: Ivey Publishing.
Mishra, S. (2016). Uber: Moving Away From Surge Pricing. The Case Centre ID: 516-0216-1. Bedford, UK: The Case Centre.
Maitra, D., & Banerjee, P. (2016). United Bank of India: Present Fiasco and Future Plans. Ivey ID: 9B15N028. London, Canada: Ivey Publishing.
Ranjan, J., & Krishna, S. (2016). Vizury: Empowering the Digital Customer Relationship. WDI Publishing ID: 1-430-452 . Ann Arbor, USA: WDI Publishing.
Cases Published ultima modifica: 2016-08-09T12:33:27+05:30 da imtadmin