Cases Published

Cases authored by IMT Faculty

Year-wise Publications

Rai, A., & Saxena, R. (2024). Agam in Sporting Solutions Ltd: The Young Manager’s Dilemma (A). The Case Centre ID: 424-0005-1. Bedford, UK: The Case Centre.
Rai, A., & Saxena, R. (2024). Agam in Sporting Solutions Ltd: The Young Manager’s Dilemma (B). The Case Centre ID: 424-0005-1B. Bedford, UK: The Case Centre.
Varma, A., Gupta, S., Malpani, K., & Khan, A. (2024). Asian Paints: Growth and Valuation in 2024. The Case Centre ID: 324-0105-1. Bedford, UK: The Case Centre.
Mukhopadhyay, S., & Rishi, B. (2024). Attryb: Artificial Intelligence–Driven Website Personalization for Online Sellers. Ivey ID: W36239. London, Canada: Ivey Publishing.
Kumra, R., Dhingra, D., Malik, A., & Kumar, U. (2024). Braithwaite & Co. Limited: A Strategic Turnaround and Growth Story. Ivey ID: W34181. London, Canada: Ivey Publishing.
Routray, S., Panigrahi, P. K., & Tiwary, P. (2024). Digitalization of Direct Lending Process at SIDBI: A Step toward Hyperautomation. Ivey ID: W34136. London, Canada: Ivey Publishing.
Abhishek, Ezekiel, E., Changakakoti, J., Katoch, N., & Banerjee, A. (2024). Erudite: Capitalizing the Digital Transformation for Growth. The Case Centre ID: 923-0031-1. Bedford, UK: The Case Centre.
Ghura, A. S., & Abhishek (2024). Hearty Mart: Democratizing Corporate Entrepreneurship. Asian Case Research Journal. 28(1), 39-62.
Rishi, B., Popli, S., & Jethwani, L. (2024). Licious: Marketing Plant-Based Meat. Ivey ID: W36260. London, Canada: Ivey Publishing.
Agarwal, R., Nisa, S., & Kumar, S. (2024). MG Hector Plus Entry in India: Challenges and Strategies. Asian Journal of Management Cases. Published Online(Published Online).
Joseph, N., Ahmed, M., & Pratap, S. (2024). Tetra Travels: Navigating Social Impact and Sustainability in a Nascent Tourism Venture. SAGE Business Cases.  -( -), 1-23.
Sebastian, V. J., Agarwal, R., Nisa, S., & Bhattacharyya, A. K. (2024). The Financial Crisis in Infrastructure Leasing & Financial Services Ltd.: The Dilemma and Lessons Learned. SAGE Business Cases.  -( -), 1-18.
Singh, H., Aggarwal, M., & Modi, A. (2024). Uno Minda Ltd.: Expanding the Reach in Auto Components for Electric Vehicles. Ivey ID: W35234. London, Canada: Ivey Publishing.
Vadra, R. (2024). Zepto: Can It Sustain Its Ten-Minute Online Delivery Model in India?. SAGE Business Cases.  -( -), 1-10.
Garg, P., & Jham, V. (2023). Bajaj Electricals: Would Blockchain Revolutionize Supplier Payment?. The Case Centre ID: 123-0017-1. Bedford, UK: The Case Centre.
Vadra, R. (2023). Chinese Miniso: Can It Make Big in India?. The Case Centre ID: 523-0021-1. Bedford, UK: The Case Centre.
Gupta, R., & Singh, H. (2023). Getwell Pharmacy: Partner or Perish. Ivey ID: W30160. London, Canada: Ivey Publishing.
Varma, A., & Jain, P. (2023). HUL: Audit, Disclosures and Reporting. The Case Centre ID: 123-0005-1. Bedford, UK: The Case Centre.
Agarwal, S. (2023). Negotiating for Campus Placements: Role-play Between B-School and Company. The Case Centre ID: 323-0029-1. Bedford, UK: The Case Centre.
Vadra, R. (2023). PSA Peugeot Citroën: Can It Make Big in India?. The Case Centre ID: 323-0045-1. Bedford, UK: The Case Centre.
Routray, S., Khurana, R., & Bhushan, B. (2023). Radius Synergies International Pvt. Ltd: Prepaid Smart Metering in India. Ivey ID: W28417. London, Canada: Ivey Publishing.
Rishi, B., & Singh, H. (2023). Tesla Inc.: Entering the Indian Electric Car Market. Asian Case Research Journal. 27(2), 1-27.
Paul, M., & Bhattacharyya, S. (2023). The Next Flight for UFO Moviez. The Case Centre ID: 823-0024-1. Bedford, UK: The Case Centre.
Gupta, R., Ramesh, K., & Tulsyan, A. (2023). Udaan: Flying Too High. Ivey ID: W28397. London, Canada: Ivey Publishing.
Singh, H., & Gupta, R. (2023). Universal Pictures: Film Cut Dilemma Amid Geopolitical Conflict. Ivey ID: W30304. London, Canada: Ivey Publishing.

 

Singh, H., Aggarwal, R. K., & Bansal, A. (2022). GMR: grounded at the Maldives international airport. Emerald Emerging Markets Case Studies ID: EEMCS-07-2021-0226. Bradford, UK: Emerald Group Publishing Limited.
Varma, A. (2022). HUL: Integrated Reporting. The Case Centre ID: 322-0258-1. Bedford, UK: The Case Centre.
Ghura, A. S., & Abhishek (2022). IndiaFirst Life Insurance: Planning Next-Level Growth by Corporate Entrepreneurship. Vision: The Journal of Business Perspective. 26(3), 395-401.
Gera, D., Agarwal, S., & Gupta, R. (2022). INK PPT: Quit or Continue?. Ivey ID: W26611. London, Canada: Ivey Publishing.
Shah, M., & Singh, V. (2022). iTemp Energy: Allocating Resources to Drive Future. The Case Centre ID: 322-0187-1. Bedford, UK: The Case Centre.
Gupta, R., Shukla, A., Joseph, J., & Uppal, K. (2022). LetsShave: Selecting A Product-Centric Versus Promotion-Centric Strategy. Ivey ID: W26675. London, Canada: Ivey Publishing.
Puri, S., Singh, R. K., Gupta, B., & Puri, S. (2022). Maha Research Labs: Sales Force Effectiveness. Ivey ID: W27721. London, Canada: Ivey Publishing.
Singh, H. (2022). Nord Stream 2: A Choice Between Control or Operating. Ivey ID: W27971. London, Canada: Ivey Publishing.
Singh, H., Aggarwal, R. K., & Rishi, B. (2022). Patanjali Ayurved Limited: role reversal in competitive advertising. Emerald Emerging Markets Case Studies ID: EEMCS-01-2021-0027. Bradford, UK: Emerald Group Publishing Limited.
Singh, H., Rishi, B., Batra, R., & R., R. K. (2022). Paytm: Facing a Targeting Dilemma in a Competitive Market. Ivey ID: W27743. London, Canada: Ivey Publishing.
Varma, A. (2022). PFMT: Large Firm Evaluation. The Case Centre ID: 322-0263-1. Bedford, UK: The Case Centre.
Singh, H. (2022). To Kill a Tweeting Bird: The Suspension of Twitter Operations in Nigeria. Ivey ID: W27320. London, Canada: Ivey Publishing.
Chaklader, B. (2022). Valuing the Company for Private Equity Investment: The Case of Manjushree Technopack. SAGE Business Cases. 1-7.
Vadra, R., & Sebastian, V. J. (2021). Can Japan’s Uniqlo Make It Big in India?. The Case Centre ID: 321-0375-1. Bedford, UK: The Case Centre.
Vadra, R. (2021). Ceramics Industry: A Case Study of Khurja, UP India. The Case Centre ID: 820-0094-1. Bedford, UK: The Case Centre.
Aggarwal, R. K., & Rishi, B. (2021). Dish Tv India Limited: the dilemma of celebrity endorsement. Emerald Emerging Markets Case Studies ID: EEMCS-08-2020-0292. Bradford, UK: Emerald Group Publishing Limited.
Pandit, D., & Tiwari, S. R. (2021). FieldFresh Foods: Strategic Entrepreneurship with Del Monte in India. Ivey ID: W24880. London, Canada: Ivey Publishing.
Patra, Y., Saxena, R., & Sharma, S. (2021). HCL Technologies: Leveraging Technology for Talent Acquisition Transformation. IIMA Case Centre ID: IIMA/HRM0250. Ahmedabad, India: Indian Institute of Management, Ahmedabad.
Ghura, A. S., & Abhishek (2021). IndiaFirst Life Insurance: Planning Next-Level Growth by Corporate Entrepreneurship. Vision: The Journal of Business Perspective. Vol. Published Online (Issue Published Online).
https://doi.org/10.1177/09722629211010996
Rishi, B., & Kacker, A. (2021). Kingfisher: Ultra Max re-positioning hurdle. Emerald Emerging Markets Case Studies ID: EEMCS-09-2020-0322. Bradford, UK: Emerald Group Publishing Limited.
Puri, S., Singh, R. K., & Batra, J. (2021). Laurs & Bridz: Sales Targets and Antiviral Drug Launch. Ivey ID: W25457. London, Canada: Ivey Publishing.
Mondal, R., & Singh, N. (2021). Managing natural monopolies: interplay of the regulator and telecom companies in India. Emerald Emerging Markets Case Studies ID: EEMCS-06-2020-0240. Bradford, UK: Emerald Group Publishing Limited.
Rizvi, O. S., Das, P., & Varma, A. (2021). Micromax: Pressing Re-start in 2020. The Case Centre ID: 321-0056-1. Bedford, UK: The Case Centre.
Nafees, L., Mehdi, M., Gupta, R., Kalia, S., Banerjee, S., & Kapoor, S. (2021). Netflix in India: expanding to success. Emerald Emerging Markets Case Studies ID: EEMCS-10-2019-0285. Bradford, UK: Emerald Group Publishing Limited.
Vadra, R. (2021). Problem of Child labour: A Case of Aligarh Lock Industry. The Case Centre ID: 221-0067-1. Bedford, UK: The Case Centre.
Tiwari, S. R., & Gupta, H. (2021). Safari Industries Ltd. – driving through the fast lane?. Emerald Emerging Markets Case Studies ID: EEMCS-03-2020-0088. Bradford, UK: Emerald Group Publishing Limited.
Saxena, R., Popli, S., & Abhishek (2021). Service Experience at Passport Seva Kendra. Vikalpa. 46(4), 1-8.
Mishra, G., Gupta, B., & Puri, S. (2021). The Layoff Decision at Swiggy. Journal of International Business Education. 16, 219-236.
Sarma, A. D., & Gupta, R. (2021). Tingvong Homestay: The First Homestay in Dzongu. Ivey ID: W24961. London, Canada: Ivey Publishing.
Ghura, A. S., & Abhishek (2021). Vardhman Envirotech: expanding by making world water positive. Emerald Emerging Markets Case Studies ID: EEMCS-05-2021-0164. Bradford, UK: Emerald Group Publishing Limited.
Singh, H. (2021). Xiaomi: Selling Across the Border. Ivey ID: 9B21M031. London, Canada: Ivey Publishing.
Singh, H. (2020). Boeing versus Bombardier: Conflict over Tariffs. Ivey ID: 9B20M210. London, Canada: Ivey Publishing.
Santamaria, J. G., Puri, S., Delayco, M. L., & Singh, R. K. (2020). Brewing Peace Philippines: Customer Relationship Management. Ivey ID: 9B20A056. London, Canada: Ivey Publishing.
Vadra, R. (2020). Edwin Brown Locks Industry: Meeting the Chinese Challenge. The Case Centre ID: 820-0077-1. Bedford, UK: The Case Centre.
Gupta, R., Nafees, L., & Guha, S. (2020). ExtraCarbon: Working for a Cleaner Future. Ivey ID: 9B20M044. London, Canada: Ivey Publishing.
Gupta, R., & Jain, A. (2020). FableStreet: My Style, Your Fit. Ivey ID: 9B20M211. London, Canada: Ivey Publishing.
Agarwal, R., & Agrawal, A. (2020). From B-School to BHARAT: Shiny, an Initiative for Sustainable Development. ET Cases ID: ENTP-1-0046. Mumbai, India: ET Cases.
Gupta, V. (2020). HDFC BANK: CAMELS Analysis and Discounted Cash Flow Valuation. Ivey ID: 9B20N006. London, Canada: Ivey Publishing.
Saxena, S., Das, A., & Varma, A. (2020). HUL & GSK CH Deal: Appreciating the Valuation. The Case Centre ID: 320-0112-1. Bedford, UK: The Case Centre.
Das, P., Moharana, T. R., & Indibara, I. (2020). ICICI Prudential: challenges in reaching the last mile. Emerald Emerging Markets Case Studies ID: EEMCS-01-2020-0018. Bradford, UK: Emerald Group Publishing Limited.
Mittal, S., & Sanyal, P. (2020). Key Account Management in B2B Marketing: Challenges for MSMEs & Large Enterprises. ET Cases ID: MKTG-1-0081. Mumbai, India: ET Cases.
Varma, A., & Jhingran, V. (2020). Life Cycle Costing in TC Inc. The Case Centre ID: 120-0089-1. Bedford, UK: The Case Centre.
Gupta, R., & Nafees, L. (2020). Pharmeasy: Expansion Dilemma Amidst Regulatory Uncertainties. Ivey ID: 9B20M090. London, Canada: Ivey Publishing.
Ganjoo, D., Mukherjee, S., & Mukhopadhyay, S. (2020). Razorpay: Providing Payment Convenience to Disruptors. IIMA Case Centre ID: IIMA/MAR0507. Ahmedabad, India: Indian Institute of Management, Ahmedabad.
Puri, S., Singh, R. K., Agnihotri, R., & Gupta, B. (2020). Sarva Pharmaceuticals in Cambodia: Fight or Fold?. Ivey ID: 9B20A060. London, Canada: Ivey Publishing.
Chaklader, B., & Chaklader, G. (2020). The Grasim Industries–Aditya Birla Nuvo Limited Merger: Wealth Creation?. Ivey ID: 9B20N003. London, Canada: Ivey Publishing.
Krishna, S., Puri, S., & Singh, R. K. (2020). Unilever: Using Horlicks’s Brand Equity to Lead. Ivey ID: 9B20A021. London, Canada: Ivey Publishing.
Abhishek, Mukerjee, S., & Patra, Y. (2020). UrbanClap: Marketplace for On-demand Services (A). IIMA Case Centre ID: IIMA/MAR0512(A). Ahmedabad, India: Indian Institute of Management, Ahmedabad.
Mukerjee, S., Patra, Y., & Abhishek (2020). UrbanClap: Marketplace for On-demand Services (B). IIMA Case Centre ID: IIMA/MAR0512(B). Ahmedabad, India: Indian Institute of Management, Ahmedabad.
Malhotra, G. (2019). Automotive Industry in India: Issues and Challenges. The Case Centre ID: 619-0015-1. Bedford, UK: The Case Centre.
Puri, S., Goel, S., Krishna, S., Hayati, B., & Singh, R. K. (2019). B9 Beverages: From Start-Up to Scale-Up. Ivey ID: 9B19A008. London, Canada: Ivey Publishing.
Popli, S., Kabra, S., Dass, S., Agarwal, S., Vinay, M., & Saxena, V. N. (2019). Baahubali Films: A Marketing Communication Success Story. The Case Centre ID: 519-0097-1. Bedford, UK: The Case Centre.
Abhishek, & Mukherjee, S. (2019). BloombergQuint: Growing Users with WhatsApp. IIMA Case Centre ID: IIMA/MAR0502. Ahmedabad, India: Indian Institute of Management, Ahmedabad.
Chaudhury, A., & Guha, S. (2019). Calcutta Angels. The Case Centre ID: 819-0065-1. Bedford, UK: The Case Centre.
M’hamed, S. C., & Singh, H. (2019). Chinese Ride-hailing Industry: Managing Competition, Consolidation and Regulation. The Case Centre ID: 319-0193-1. Bedford, UK: The Case Centre.
Chaklader, B., & Aggarwal, P. (2019). Does Gold Really Glitter? An Assessment of Credit Worthiness of Gitanjali Gems Limited. The Case Centre ID: 119-0024-1. Bedford, UK: The Case Centre.
Batra, S. K. (2019). Driverless Cars: Roadblocks and the Future. The Case Centre ID: 919-0010-1. Bedford, UK: The Case Centre.
Nafees, L., & Gupta, R. (2019). Global Metal Company: The Challenges of Scaling Up in the Unorganized Sector. Ivey ID: 9B19M025. London, Canada: Ivey Publishing.
Varma, A., & Sharma, D. (2019). HCL Technologies : Strategic Choices. The Case Centre ID: 318-0087-1B. Bedford, UK: The Case Centre.
Agarwal, S., Popli, S., Dass, S., Chakraborty, A., & Kabra, S. (2019). Hero Cycles: Sales Strategy for Roadster. The Case Centre ID: 519-0075-1. Bedford, UK: The Case Centre.
Pandit, D., & Tiwari, S. R. (2019). Homesake: Homerun in Home Décor. Ivey ID: 9B19M102. London, Canada: Ivey Publishing.
Malhotra, G., & Gupta, V. K. (2019). Implementation of TPM in an Auto Parts Manufacturing Company. The Case Centre ID: 619-0035-1. Bedford, UK: The Case Centre.
Gupta, B. (2019). James at Joppusa Coatings: Career in Crisis. The Case Centre ID: 419-0075-1. Bedford, UK: The Case Centre.
Mukerjee, S., Abhishek, & Balasubramani, S. (2019). Neons Fashion LLP (A): A Small Seller on Amazon. IIMA Case Centre ID: IIMA/MAR0509(A). Ahmedabad, India: Indian Institute of Management, Ahmedabad.
Mukerjee, S., Abhishek, & Balasubramani, S. (2019). Neons Fashion LLP (B): The Setbacks. IIMA Case Centre ID: IIMA/MAR0509(B). Ahmedabad, India: Indian Institute of Management, Ahmedabad.
Nafees, L., Gupta, R., Banerjee, S., Kalia, S., & Mehdi, M. M. (2019). Netflix in India: Too Good a Market to Give Up!. Journal of International Business Education. 14, 413-426.
Batra, S. K. (2019). Netflix: Business Model in India. The Case Centre ID: 919-0014-1. Bedford, UK: The Case Centre.
Malhotra, G., & Gupta, V. K. (2019). Operations Risk Management in Banking Sector. The Case Centre ID: 619-0028-1. Bedford, UK: The Case Centre.
Titus, N., Abhishek, & Mukherjee, S. (2019). Paytm: The Lucky Lifafa Campaign. IIMA Case Centre ID: IIMA/MAR0504. Ahmedabad, India: Indian Institute of Management, Ahmedabad.
Malhotra, G., & Gupta, V. K. (2019). POS Promotion Materials Management (Production to Deployment). The Case Centre ID: 619-0018-1. Bedford, UK: The Case Centre.
Rishi, B., Kacker, A., & Hazra, S. (2019). Rebranding of NewsHunt to Dailyhunt: Dilemma of Future Direction. Emerging Economies Cases Journal. 1(1-2), 52-57.
Vadra, R., & Sengupta, S. (2019). Rise and Rise of Xiaomi in India. The Case Centre ID: 319-0005-1. Bedford, UK: The Case Centre.
Garg, P., Aggarwal, R. K., Raj, S., & Garg, A. (2019). Snapper Future Tech: Land Records and Registration Using Blockchain. Ivey ID: 9B19E001. London, Canada: Ivey Publishing.
Vadra, R. (2019). The Challenges Facing Small and Medium Enterprises: Case Study on Aligarh Locks Industry. The Case Centre ID: 219-0015-1. Bedford, UK: The Case Centre.
Gupta, V. (2019). Valuation of RBL Bank: Residual Income Method. The Case Centre ID: 119-0026-1. Bedford, UK: The Case Centre.
Gupta, R., Narayan, K. S., Sharma, S., & Sunny, R. (2019). WudStay and the Houseboat Sector in India. Asian Case Research Journal. 23(1), 91-117.