Cases Published

Cases authored by IMT Faculty

Year-wise Publications

  • Popli, S., Kabra, S., Dass, S., Agarwal, S., Vinay, M., & Saxena, V. N. (2019). Baahubali Films: A Marketing Communication Success Story. 519-0097-1. UK: The Case Centre.
  • Agarwal, S., Popli, S., Dass, S., Chakraborty, A., & Kabra, S. (2019). Hero Cycles: Sales Strategy for Roadster. 519-0075-1. UK: The Case Centre.
  • Malhotra, G., & Gupta, V. K. (2019). Implementation of TPM in an Auto Parts Manufacturing Company. 619-0035-1. UK: The Case Centre.
  • Gupta, B. (2019). James at Joppusa Coatings: Career in Crisis. 419-0075-1. UK: The Case Centre.
  • Malhotra, G., & Gupta, V. K. (2019). Operations Risk Management in Banking Sector. 619-0028-1. UK: The Case Centre.
  • Titus, N., Abhishek, & Mukherjee, S. (2019). Paytm: The Lucky Lifafa Campaign. IIMA/MAR0504. Ahmedabad, India: IIM Ahmedabad.
  • Malhotra, G. (2019). Automotive Industry in India: Issues and Challenges. 619-0015-1. UK: The Case Centre.
  • Puri, S., Goel, S., Krishna, S., Hayati, B., & Singh, R. K. (2019). B9 Beverages: From Start-Up to Scale-Up. 9B19A008. London, Canada: Ivey Publishing.
  • Abhishek, & Mukherjee, S. (2019). BloombergQuint: Growing Users with WhatsApp. IIMA/MAR0502. Ahmedabad, India: IIM Ahmedabad.
  • Chaklader, B., & Aggarwal, P. (2019). Does Gold Really Glitter? An Assessment of Credit Worthiness of Gitanjali Gems Limited. 119-0024-1. UK: The Case Centre.
  • Batra, S. K. (2019). Driverless Cars: Roadblocks and the Future. 919-0010-1. UK: The Case Centre.
  • Nafees, L., & Gupta, R. (2019). Global Metal Company: The Challenges of Scaling Up in the Unorganized Sector. 9B19M025. London, Canada: Ivey Publishing.
  • Varma, A., & Sharma, D. (2019). HCL Technologies : Strategic Choices. 318-0087-1B. UK: The Case Centre.
  • Batra, S. K. (2019). Netflix: Business Model in India. 919-0014-1. UK: The Case Centre.
  • Malhotra, G., & Gupta, V. K. (2019). POS Promotion Materials Management (Production to Deployment). 619-0018-1. UK: The Case Centre.
  • Vadra, R., & Sengupta, S. (2019). Rise and Rise of Xiaomi in India. 319-0005-1. UK: The Case Centre.
  • Garg, P., Aggarwal, R. K., Raj, S., & Garg, A. (2019). Snapper Future Tech: Land Records and Registration Using Blockchain. 9B19E001. London, Canada: Ivey Publishing.
  • Vadra, R. (2019). The Challenges Facing Small and Medium Enterprises: Case Study on Aligarh Locks Industry. 219-0015-1. UK: The Case Centre.
  • Gupta, V. (2019). Valuation of RBL Bank: Residual Income Method. 119-0026-1. UK: The Case Centre.
  • Gupta, R., Narayan, K. S., Sharma, S., & Sunny, R. (2019). WudStay and the Houseboat Sector in India. Asian Case Research Journal. 23(1), 91-117.
  • Varma, A., Agarwal, R., Agrawal, S., & Ashay, K. (2018). Amazon: Earning in India by Learning in China. STG-1-0064. India: ET Cases.
  • Rishi, B., Mehta, A., Banerjee, P., & Deepak, A. (2018). Buzzfeed Inc: native advertising the way forward?. EEMCS-06-2017-0137. UK: Emerald Group Publishing Limited.
  • Mishra, S., & Tiwari, S. R. (2018). Cipla’s Entry into the Uncharted Waters of China. GC-17-034-CE. China: CEIBS.
  • Rishi, B., Kacker, A., & Gupta, S. (2018). Entry of Reliance Jio in the telecom industry: a ripple in the ocean. EEMCS-07-2017-0167. UK: Emerald Group Publishing Limited.
  • Sebastian, V. J., Gupta, R., & Puri, S. (2018). Grandage Services India Ltd.: Startup Growing Pains in Elderly Care. Journal of International Business Education. 13, 427-446.
  • Garg, P., Aggarwal, R. K., & Garg, V. (2018). JioMoney M-Wallet: A Cure for the Digital Economy?. 9B18E010. London, Canada: Ivey Publishing.
  • Malhotra, G., & Saladi, A. (2018). Micromax vs The Chinese Incursion. MKTG-1-0076. India: ET Cases.
  • Arora, S. (2018). Polaris India International: moving boundaries. EEMCS-11-2017-0250. UK: Emerald Group Publishing Limited.
  • Varma, A., Pandey, R., Sharma, P., Panda, A., & Sahoo, S. (2018). Reliance Jio: Growth Challenges. 318-0325-1. UK: The Case Centre.
  • Abhishek, & Garg, H. (2018). Samsung Electronics in India: Challenges of Multi-Channel Retailing. Asian Case Research Journal. 22(1), 81-111.
  • Pandit, D., Tiwari, S. R., & Sahay, A. (2018). Sonalika’s foray into passenger vehicles. EEMCS-05-2017-0091. UK: Emerald Group Publishing Limited.
  • Singhal, D. C., & Agarwal, R. (2018). Tata Steel’s Ferro-Chrome Venture in South Africa. ME-1-0029. India: ET Cases.
  • Bhamoriya, V., & Abhishek (2018). Villgro Innovation Marketing Pvt. Ltd.: Building Last Mile Delivery Model Using Entrepreneurs. Asian Case Research Journal. 22(1), 57-80.
  • Varma, A., Chaudhury, A., Khan, A. A., Rathi, R., & Mahawar, N. (2018). Whole Foods: Relative Valuation. 318-0324-1. UK: The Case Centre.
  • Puri, S., & Singh, R. K. (2018). Ajanta Packaging: Key Account Management. 9B18A023. London, Canada: Ivey Publishing.
  • Varma, A., Sharma, D. K., Jain, G., Poddar, S., & Banerjee, A. (2018). CISCO: Chase To The Cloud. 318-0097-1. UK: The Case Centre.
  • Kalia, S., & Agarwal, S. (2018). Creating Value In Job Negotiations. 318-0065-1. UK: The Case Centre.
  • Gupta, R., Sebastian, V. J., Puri, S., & Narayanan, K. S. (2018). Funskool India: Defend, Lead, and Counter Rivals. 9B18M066. London, Canada: Ivey Publishing.
  • Varma, A., Johari, A., Goel, S., & Jindal, A. (2018). HCL Technologies: Strategic Choices. 318-0087-1. UK: The Case Centre.
  • Gupta, R., Nandi, S., & Sen, A. (2018). Healthpoint Services Limited: The Quest For Sustainability. 818-0039-1. UK: The Case Centre.
  • Iyengar, S., Singh, H., & Mansukhani, N. (2018). Jet Airways: What To Do Next. 518-0011-1. UK: The Case Centre.
  • Puri, S., & Gupta, B. (2018). Laurs & Bridz: Human Resource Policies for Sales Personnel. 9B18A006. London, Canada: Ivey Publishing.
  • Puri, S., Khanna, A., & Sen, A. (2018). Laurs & Bridz: Implementation of a Customer Relationship Management Solution. 9B18A004. London, Canada: Ivey Publishing.
  • Varma, A., Mehta, A., Gupta, M., Sharma, R., & Tripathi, J. (2018). NATURA &CO AND THE BODY SHOP – UNITED BY VISION. 318-0124-1. UK: The Case Centre.
  • Batra, S. K. (2018). Security And Privacy Issues Of Aadhaar. 918-0007-1. UK: The Case Centre.
  • Agarwal, R., & Malhotra, G. (2018). Society’s Voice Against Unilever Mercury Contamination in Kodaikanal. CSR-1-0013. India: ET Cases.
  • Varma, A., Jain, A., & Mittal, S. (2018). Spicejet’s Horizon In 2018. 318-0040-1. UK: The Case Centre.
  • Batra, S. K. (2018). Stayzilla: Rebooting The Business Model. 318-0034-1. UK: The Case Centre.
  • Agarwal, S., & Mishra, S. (2018). Stylish.Com: Communication On Pricing. 518-0012-1. UK: The Case Centre.
  • Ranjan, J., Gupta, K., & Tripathi, U. (2018). The Green Snack Co Brings Healthy Snacking To India. 818-0025-1. UK: The Case Centre.
  • Varma, A., Verma, A., Mittal, S., Jain, A., Sharma, S., & Sahoo, S. (2018). Thyssenkrupp Tata Steel Joint Venture: Nerves Of Steel. 318-0006-1. UK: The Case Centre.
  • Sahoo, D. P. (2018). Transforming an organization into a learning organization: Liberty Shoes Ltd, Karnal Unit. EEMCS-06-2016-0134. UK: Emerald Group Publishing Limited.
  • Mishra, S., Rastogi, T., & Gupta, R. (2018). Urban Ladder: Climbing Up The Ladder Through Omni-Channel. 518-0021-1. UK: The Case Centre.
  • Ghura, A., & Abhishek (2018). V-xpress: Driving Next Level Growth By Building Competencies. 9B18M030. London, Canada: Ivey Publishing.
  • Kalia, S., & Agarwal, S. (2018). When Things Go Wrong. 418-0022-1. UK: The Case Centre.
  • Ranjan, J., Gupta, K., & Tripathi, U. (2018). WILL MUMMA’S BOX BE ABLE TO CHANGE TASTE OF INDIA?. 818-0028-1. UK: The Case Centre.
  • Khurana, R., & Routray, S. (2017). AMAZON.IN’S INNOVATIVE SUPPLY CHAIN: WOULD INDIAN WOMEN DELIVER?. 317-0336-1. UK: The Case Centre.
  • Varma, A., Janga, S. R., Paravastu, H., Sharma, K., & Telang, M. (2017). Apollo Tires: Strategy For Growth. 317-0350-1. UK: The Case Centre.
  • Kainth, J., S., K. T., & Drave, V. (2017). B2B Partnerships in the Carbonated Soft Drink Industry. 9B17M120. London, Canada: Ivey Publishing.
  • Thomas, S., Abhishek, Vatavwala, S., & Sinha, P. K. (2017). BigBasket.com: Redefining the Business Model. IIMA/MAR0492. Ahmedabad, India: IIM Ahmedabad.
  • Sharma, R., & Puri, S. (2017). ColoredCow: Creating New Milestones for Business Growth. 9B17M089. London, Canada: Ivey Publishing.
  • Malhotra, G. (2017). Forecasting Demand for Flat Steel – A Study on A Steel Rolling Mill in India. OM-2-0046. India: ET Cases.
  • Maitra, D., & Upadhyay, P. (2017). Fostering Rural Financial Services Through Technology: The Case of Fino Paytech. Asian Case Research Journal. 21(1), 81-117.
  • Gupta, R., & Basu, S. (2017). Goonj: Essence of Sustainability and Scalability of a Social Venture. 7-237-875. Ann Arbor, USA: WDI Publishing.
  • Gupta, B., & Puri, S. (2017). ICICI Bank: Aligning Corporate Culture with Strategy. 5-166-569. Ann Arbor, USA: WDI Publishing.
  • Puri, S., Upadhyay, S., & Sharma, S. (2017). Johnson Controls-Hitachi: Aiming to Consolidate a Market Lead. 9B17M082. London, Canada: Ivey Publishing.
  • Puri, S., & Poliakova, E. (2017). Maha Research Labs: The Turkish Opportunity. 9B17A047. London, Canada: Ivey Publishing.
  • Malhotra, G., & Gupta, V. K. (2017). Online Pharmacy Business In India: Issues And Prospects. 617-0043-1. UK: The Case Centre.
  • Sharma, T. G., Jain, R., Kapoor, S., Gaur, V., & Roy, A. (2017). OYO Rooms: providing affordable hotel stays. EEMCS-01-2017-0015. UK: Emerald Group Publishing Limited.
  • Khurana, R., & Routray, S. (2017). PAYTM PAYMENT BANK LTD: TOO YOUNG FOR INDIA ?. 317-0335-1. UK: The Case Centre.
  • Singh, G., Puri, S., & Roy, S. K. (2017). Pepperfry.com: Marketing to Manage Customer Experience. 9B17A034. London, Canada: Ivey Publishing.
  • Arora, S. (2017). Polaris India : Riding ahead in an alternative market. EEMCS-11-2016-0212. UK: Emerald Group Publishing Limited.
  • Puri, S., & Kohli, A. (2017). Precia Pharma: Promoting Ethical Sales Practices. 9B17A045. London, Canada: Ivey Publishing.
  • Kacher, A., & Popli, S. (2017). SAMSUNG REFURBISHED GALAXY NOTE 7: HANGING ON THE EDGE OF BRAND FAILURE. 517-0167-1. UK: The Case Centre.
  • Ghura, A. S., & Abhishek (2017). Shradhanjali.com: New Address for Memories of Our Ancestors. Vision: The Journal of Business Perspective. 21(3), 323-329.
  • Dawar, V., Chaudhury, A., & Arrawatia, R. (2017). Time Value of Money: A Home Investment Decision Dilemma. 9B17N016. London, Canada: Ivey Publishing.
  • Puri, S., Khanzode, K., & Trivedi, P. (2017). UAE’s Lincoln University of Business & Management Looks to Solidify Success. 5-262-583. Ann Arbor, USA: WDI Publishing.
  • Tiwari, S. R., & Goyal, P. (2017). Welspun Target Debacle: Wake-up Call for Emerging Market Firms. STG-1-0053. India: ET Cases.
  • Arora, S., & Hariharan, S. (2017). After sales service management at LAVA. Operations Management Education Review. 11, 79-106.
  • Sharma, T. G., Chundru, S., Aggarwal, R., Gupta, A., & Singh, M. (2017). Amazon’s KiranaNow: The Indian Online Grocery Market. 9B17M038. London, Canada: Ivey Publishing.
  • Kainth, J., S., K. T., & Michra, I. (2017). AUTO-BID: A CASE ON USED CAR INDUSTRY. 517-0057-1. UK: The Case Centre.
  • Upadhyay, P., & Paul, M. (2017). CAN UTOO FIND ADEQUATE SPACE IN A CROWDED MARKET?. 217-0020-1. UK: The Case Centre.
  • Singhvi, S. R., Sharma, G., & Gera, R. (2017). Candy Confectioneries Pvt Limited (CCL). Emerald Emerging Markets Case Studies. 7(1), 1-15.
  • Singh, G., Puri, S., & Sarain, S. (2017). Coca-Cola Zero Sugar: The Value Cycle During A Relaunch. 9B17A009. London, Canada: Ivey Publishing.
  • Agarwal, R., Malhotra, G., & Sarkar, M. (2017). Finding Marketing Mix Solutions for Livelihood through Tribal Art in Jharkhand, India. MKTG-1-0068. India: ET Cases.
  • Malhotra, G., & Gupta, V. K. (2017). Forecasting The Demand Of Farm Produce In India. 617-0017-1. UK: The Case Centre.
  • Kastia, A. (2017). HFCL: valuing a high growth company. EEMCS-12-2016-0232. UK: Emerald Group Publishing Limited.
  • Rishi, B., Sabnis, N., & Bagchi, S. (2017). Hockey India league: remnants of India’s long lost glory. EEMCS-08-2016-0180. UK: Emerald Group Publishing Limited.
  • Ahuja, N. L. (2017). Indiana Network Campaign. 117-0040-1. UK: The Case Centre.
  • Puri, S., Sharma, S., & Upadhyay, S. (2017). Johnson Controls-Hitachi: Moving Out of the Core Product Range. 9B17A029. London, Canada: Ivey Publishing.
  • Ahuja, N. L., & Verma, A. (2017). Modern Ferro Alloys. 117-0041-1. UK: The Case Centre.
  • Kalia, S., & Puri, S. (2017). My Kind of Cakes: An Expansion Dilemma. 9B17A024. London, Canada: Ivey Publishing.
  • Sharma, T. G., S., S., Srivastava, M., Chandoke, T., & Prakash, P. (2017). Netflix in India: The Way Ahead. 9B17M033. London, Canada: Ivey Publishing.
  • Thomas, S., Abhishek, Chawla, N. T., & Vatavwala, S. (2017). Patanjali Ayurved – Capturing Ayurvedic FMCG Market. 517-0035-1. UK: The Case Centre.
  • Abhishek, & Dandotiya, G. (2017). Q-Connect: Reaching Rural Customers with Assam Mobile Theatre. Vikalpa. 42(1), 36-50.
  • Batra, S. K. (2017). Reliance Jio Infocomm Ltd: The Power Of Data. 917-0007-1. UK: The Case Centre.
  • Sharma, T. G., Praveen, A. R., Joshua, L., Tiwari, A., & Alankrita (2017). Reliance Jio: Revolutionizing Indian Telecom. 9B17M043. London, Canada: Ivey Publishing.
  • Mishra, S. (2017). Shopclues.com: Carving Out Its Position in Marketplace. 517-0004-1. UK: The Case Centre.
  • Batra, S. K., Raghava, A., Verma, D., & Sharma, S. (2017). The Guest Is God: AIRBNB Expansion Plan In India. 917-0006-1. UK: The Case Centre.
  • Mathew, J., Dey, B., & Puri, S. (2017). The Renault Kwid: Disrupting India’s Hatchback Market. 9B17A023. London, Canada: Ivey Publishing.
  • Shah, R., Singh, G., & Puri, S. (2017). Volkswagen Emission Scandal: Reputation Recovery And Recall Strategy. 9B17M052. London, Canada: Ivey Publishing.
  • Rishi, B., Kapoor, A., & Bhatia, S. (2016). AaramShop.com reinventing the e-grocery wheel in India. EEMCS-06-2015-0138. UK: Emerald Group Publishing Limited.
  • Mishra, G., & Puri, S. (2016). Cyklop: Service Domain Employees and Turnover. 9B16M224. London, Canada: Ivey Publishing.
  • Puri, S., Joshi, S., & Debnath, S. (2016). Eveready: Taking on the Indian Consumer-Appliance Market. 9B16M200. London, Canada: Ivey Publishing.
  • Khurana, R. (2016). Facebook’s Free Basics: Free in India?. 9B16E024. London, Canada: Ivey Publishing.
  • Khurana, R., & Routray, S. (2016). Grofers: Re-Energizing Kirana Stores Through M-Commerce. 9B16M120. London, Canada: Ivey Publishing.
  • Sahoo, D. P. (2016). HUMAN RESOURCE ISSUES IN MERGER – A CASE WITH AIR INDIA AND INDIAN AIRLINES. 416-0067-1. UK: The Case Centre.
  • Puri, S., Khanzode, K., & Jain, R. (2016). Moshi Looks to Popularize Fusion Fare in Dubai. 9B16A032. London, Canada: Ivey Publishing.
  • Chatterjee, B., Paul, M., Upadhyay, P., & Das, N. (2016). Nexa: Maruti Suzuki’s Premium Dealership Network. 9B16A040. London, Canada: Ivey Publishing.
  • Malhotra, G., Banerjee, S., & Sohan, S. (2016). ODD OR EVEN VEHICLE RULE: ANOTHER CITY IN THE LIST. 216-0093-1. UK: The Case Centre.
  • Puri, S., Ajeya, A., & Chugh, J. S. (2016). Patanjali Takes on Industry Giants. 9B16A039. London, Canada: Ivey Publishing.
  • Dawar, V., Maitra, D., & Chaudhury, A. (2016). Pidilite Industries: Assessing Credit Quality. 9B16B019. London, Canada: Ivey Publishing.
  • Puri, S., Kaushik, A., & Kachhwal, K. (2016). Reckitt Benckiser: Developing a New Laundry-Care Category in India. 9B16A026. London, Canada: Ivey Publishing.
  • Puri, S., & Puri, S. (2016). RX Pharmacy: Physical Versus Online Options. 9B16M115. London, Canada: Ivey Publishing.
  • Ranjan, J., Krishna, S., & Gopinath, S. (2016). Should Mahindra Reva Strengthen Its Market Position in India?. 9B16M126. London, Canada: Ivey Publishing.
  • Garg, P., Aggarwal, R. K., & Garg, V. (2016). Snapdeal: A Nightmare or a Benefit in Reverse Logistics?. 9B16E039. London, Canada: Ivey Publishing.
  • Sahoo, D. P. (2016). Strategic Negotiation. A Case with Air India Pilots.. 416-0054-1. UK: The Case Centre.
  • Sahoo, D. P. (2016). THE SOLUTION TO LABOUR UNREST? A CASE WITH EASTERN MEDIKIT LIMITED. 416-0057-1. UK: The Case Centre.
  • Dawar, V., Arrawatia, R., & Chaudhury, A. (2016). TTK Prestige: Economic Value Added Analysis. 9B16N062. London, Canada: Ivey Publishing.
  • Mishra, S. (2016). Uber: Moving Away From Surge Pricing. 516-0216-1. UK: The Case Centre.
  • Puri, S., Taneja, B. M., Gupta, P., & Menon, A. (2016). Amul Dairy: Camel Milk Launch In India. 9B16M020. London, Canada: Ivey Publishing.
  • Batra, S., & Puri, S. (2016). Baggout: Growing a Social Curation Start-Up. 9B16M086. London, Canada: Ivey Publishing.
  • Routray, S., Chatterjee, B., & Malhotra, G. (2016). Bharti Airtel’s “Airtel Zero”: Violation Of Net Neutrality?. 9B15M091. London, Canada: Ivey Publishing.
  • Puri, S., Chhabra, S., & Peshin, K. (2016). Britannia Industries: Maintaining A Market Lead. 9B16M022. London, Canada: Ivey Publishing.
  • Kumar, A., & Upadhyay, P. (2016). Cold Chain Logistics in India. 616-0027-1. UK: The Case Centre.
  • Batra, S. K., & Bhalla, B. (2016). Delhi Metro: Crisis in Communication Or Communication During Crisis?. 916-0006-1. UK: The Case Centre.
  • Chatterjee, B., Paul, M., Upadhyay, P., Shah, T., & Bhardwaj, A. (2016). Delhi’s Odd-Even Dilemma. 216-0019-1. UK: The Case Centre.
  • Gupta, V. K. (2016). FOOD TECH BUSINESS IN INDIA: WHERE IT IS HEADING?. 316-0112-1. UK: The Case Centre.
  • Kainth, J., & Mathur, T. (2016). Hyundai Motors India Limited: positioning towards market leadership. EEMCS-05-2014-0130. UK: Emerald Group Publishing Limited.
  • Sharma, T. G., & Ghosh, T. (2016). IFA’s expansion in Asia – destination India. EEMCS-10-2014-0242. UK: Emerald Group Publishing Limited.
  • Dawar, V., Arrawatia, R., Dash, S. R., & Chaudhury, A. (2016). IndusInd Bank: Residual Income Valuation. 9B16N015. London, Canada: Ivey Publishing.
  • Kastia, A. (2016). Kool Sophisticated Coolings Ltd. – Sick Company Revival. 116-0043-1. UK: The Case Centre.
  • Bhalla, B. (2016). Layoffs at TCS: A Communication Perspective. 316-0078-1. UK: The Case Centre.
  • Pandey, N., Singh, G., & Puri, S. (2016). Marketing at Nyassa. 9B16A004. London, Canada: Ivey Publishing.
  • Ahuja, N. L. (2016). Maruti Suzuki India Limited: Long Term Financing Strategy. 116-0032-1. UK: The Case Centre.
  • Singh, H., Aggarwal, R. K., Kaur, R., & Ghial, R. (2016). Nestlé India Limited: Maggi Noodles at War with the Regulators. 9B16M034. London, Canada: Ivey Publishing.
  • Puri, S., Agarwal, S. K., Upadhyay, S., & Chatterjee, D. (2016). Paytm: Targeting More Pockets for its Mobile Wallet. 9B16M026. London, Canada: Ivey Publishing.
  • Puri, S., & Krishna, S. (2016). Puma’s Challenge to Maintain Leadership in India. 9B16A006. London, Canada: Ivey Publishing.
  • Gupta, V. K. (2016). SETTING UP A CEMENT PLANT IN INDIA : A GREENFIELD PROJECT. 616-0018-1. UK: The Case Centre.
  • Ahuja, N. L. (2016). Shimla Fruit Exports Company. 116-0041-1. UK: The Case Centre.
  • Sharma, T. G., Tewani, D., Sharma, L., Sharma, A., & Shevade, N. (2016). SNAPDEAL.COM. 9B16M019. London, Canada: Ivey Publishing.
  • Malhotra, G., & Sharma, V. (2016). The Fallout of NSEL. 316-0017-1. UK: The Case Centre.
  • Chatterjee, B., & Agarwal, S. (2016). Time to Think: Does Air India Need Restructuring?. 216-0002-1. UK: The Case Centre.
  • Maitra, D., & Banerjee, P. (2016). United Bank of India: Present Fiasco and Future Plans. 9B15N028. London, Canada: Ivey Publishing.
  • Ranjan, J., & Krishna, S. (2016). Vizury: Empowering the Digital Customer Relationship. 1-430-452 . Ann Arbor, USA: WDI Publishing.
  • Nafees, L., Kumar, A., & Datta, K. (2015). Apollo Tyres India: Sustaining an Organic Growth. 9B15M070. London, Canada: Ivey Publishing.
  • Sharma, T. G., Tyagi, V. S., Sharma, L., & Banerjee, R. (2015). BloodConnect: enriching lives. EEMCS-11-2014-0270. UK: Emerald Group Publishing Limited.
  • Upadhyay, P., & S., A. (2015). Can EKO grow in a dynamic mobile payment eco-system?. 315-128-1. UK: The Case Centre.
  • Sharma, T. G., & Ghosh, T. (2015). Cognizant India: Reinventing the Value proposition. EEMCS-11-2014-0271. UK: Emerald Group Publishing Limited.
  • Routray, S., & Khurana, R. (2015). Flipkart’s App-only Strategy: A Game Changer?. 9B15M111. London, Canada: Ivey Publishing.
  • Batra, S. K., & Puri, S. (2015). GCS Consulting: Should Corporate Or Personal Interests Come First?. 9B15M042. London, Canada: Ivey Publishing.
  • Batra, S. K. (2015). Gift: The Making of a Smart City. 915-015-1. UK: The Case Centre.
  • Sharma, T. G., & Shevade, N. (2015). Hero MotoCorp. 9B15M056. London, Canada: Ivey Publishing.
  • Puri, S., Subramanian, M., & Grandhi, A. (2015). Hindustan Unilever Mulls Over E-grocery Market Option. 9B15A054. London, Canada: Ivey Publishing.
  • Ranjan, J., Mohanty, P., & Krishna, S. (2015). Indian Railway Catering and Tourism Corporation Limited (IRCTC): eCatering for Indian Railways. 315-239-1. UK: The Case Centre.
  • Tiwari, S. R. (2015). Indigene – Is Small Beautiful?. 815-041-1. UK: The Case Centre.
  • Puri, S., Begen, M. A., Nangia, A., Rawal, A., & Rawat, M. (2015). Lakshmi Projects: Sales Structure Dilemma. 9B15A019. London, Canada: Ivey Publishing.
  • Singh, H., & Srinivasan, S. R. (2015). Lawrence & Mayo: Envisioning the future. 9B15A066. London, Canada: Ivey Publishing.
  • Gupta, V. K. (2015). Laying of an underground LPG Pipeline in a CIS Country. 615-049-1. UK: The Case Centre.
  • Arora, S. (2015). Micromax Informatics Ltd: Marketing strategy for emerging markets. EEMCS-06-2014-0158. UK: Emerald Group Publishing Limited.
  • Mishra, G., & Puri, S. (2015). NTL Lemnis: Exploring the B2C Market. 9B15A040. London, Canada: Ivey Publishing.
  • Ranjan, J., Goel, M., & Bisht, S. (2015). Ola Cabs – Sustainability the Smart Way?. 315-267-1. UK: The Case Centre.
  • Khanzode, K., & Puri, S. (2015). Raju Omlet: Expanding In The United Arab Emirates. 9B15A052. London, Canada: Ivey Publishing.
  • Shah, M., & Kulkarni, A. (2015). SenseGiz: Funding a Start-Up. 9B15N017. London, Canada: Ivey Publishing.
  • Puri, S., Kapoor, S., Mathur, T., & Kaur, A. (2015). Should Natco Explore The Out-Licensing Opportunity?. 9B15M072. London, Canada: Ivey Publishing.
  • Gupta, V. K. (2015). Strategic Partnerships for Sustaining Growth of Uber. 315-344-1. UK: The Case Centre.
  • Kundu, A., & Upadhyay, P. (2015). Tantuja: Can handloom weaving be profitable?. 315-291-1. UK: The Case Centre.
  • Singhvi, S. R., & Kastia, A. (2015). Tele-Tichon Ltd.: Corporate Debt Restructuring. 9B15N008. London, Canada: Ivey Publishing.
  • Gupta, V. K. (2015). The Next Revolution: E-Grocery in India – Hyper Local Mobile Commerce. 615-069-1. UK: The Case Centre.
  • Batra, S. K., & Kumar, A. (2015). Uber Technologies Inc.: Global Strategies, Local Challenges. 1-430-443 . Ann Arbor, USA: WDI Publishing.
  • Nafees, L., Tiwari, S. R., & Kumar, A. (2015). Unnati: Sustaining Value in the Agricultural Sector of Rural India. 1-429-430 . Ann Arbor, USA: WDI Publishing.
  • Ranjan, J., Arvind, V., & Haran, V. P. (2015). Wassup Ondemand – The Quintessential Dhobi Goes Digital. 515-158-1. UK: The Case Centre.
  • Agarwal, R., Malhotra, G., Pruthi, M., Kumar, P., & Lodhi, P. (2015). AAROHAN: Handicrafts Training for Particularly Vulnerable Tribal Groups in Jharkhand. 215-006-1. UK: The Case Centre.
  • Ranjan, J., & Upadhyay, P. (2015). Airtel Money: Can The African Success Be Replicated in India?. 9B14E027. London, Canada: Ivey Publishing.
  • Puri, S., & Ranjan, J. (2015). Atone Hospitals. 915-006-1. UK: The Case Centre.
  • Iyer, E. K., & Ranjan, J. (2015). BlazeClan technologies: Cloud computing adoption in India. 9B14E025. London, Canada: Ivey Publishing.
  • Puri, S., Bhatnagar, U., Rawat, P., & Shandilya, K. (2015). Boroline Branding: More Than Cosmetic Changes. 1-429-432. Ann Arbor, USA: WDI Publishing.
  • Gupta, V. K. (2015). Case of a leading E-Commerce Company in India – Snapdeal.Com: Survival and Growth Strategy. 315-019-1. UK: The Case Centre.
  • Puri, S., & Puri, S. (2015). Dilemma of an Area Manager. 1-430-432. Ann Arbor, USA: WDI Publishing.
  • Kalia, S., & Gupta, A. (2015). Empathising While Firing. 415-010-1. UK: The Case Centre.
  • Batra, S. K., & Puri, S. (2015). Flipkart: The Big Billion Day Fiasco. 1-429-431. Ann Arbor, USA: WDI Publishing.
  • Gupta, B., & Ganesh, C. (2015). Focus Design Consultancy. 415-049-1. UK: The Case Centre.
  • Rishi, B., & Botta, S. K. (2015). Hero MotoCorp Limited: Fighting to Win. 315-022-1. UK: The Case Centre.
  • Khurana, R. (2015). Indian School of Management Education: The Film Way – A Road to Explore. 314-151-1. UK: The Case Centre.
  • Giridharan, K., Ranjan, J., & Gupta, V. (2015). Information Technology in Hitexal Diamonds Pvt Ltd: Surat. 314-307-1. UK: The Case Centre.
  • Kainth, J., & Kainth, G. (2015). KKCL: exploring growth opportunities. Emerald Emerging Markets Case Studies. 5(4), 1-23.
  • Bhalla, B. (2015). Listening Skills for Sales Effectiveness. 415-012-1. UK: The Case Centre.
  • Agarwal, R., Malhotra, G., Batra, S. K., & Awasthy, N. (2015). Planning for Implementation of PURA in Greenfield Areas: Situation Analysis of Bahraich District. 215-033-1. UK: The Case Centre.
  • Tiwari, S. R., & Chopra, R. (2015). PUKAR: An Alice in Wonderland. Emerald Emerging Markets Case Studies. 5(2), 1-20.
  • Puri, S., Raghavan, A. S., & Kartikeyun, A. M. (2015). Should Cairn India Venture into Offshore Drilling?. 9B14M136. London, Canada: Ivey Publishing.
  • Umair, S. A., & Khurana, R. (2015). TEE SHEET maximization with W5GOLF Inc. 615-009-1. UK: The Case Centre.
  • Agarwal, S. (2015). The Email Fiasco. 915-005-1. UK: The Case Centre.
  • Agarwal, S. (2015). The Persuasive Message. 915-009-1. UK: The Case Centre.
  • Agarwal, S. (2015). The Questionable Termination. 915-008-1. UK: The Case Centre.
  • Agarwal, S. (2015). The Twitter Handle: Managing Online Reputation. 915-004-1. UK: The Case Centre.
  • Gupta, V. K. (2015). Transformation of a Conventional High Precision Engineering Company into a World Class Hi Tech Flexible Manufacturing Organization. 615-015-1. UK: The Case Centre.
  • Dhanaraj, C., Puri, S., & Subramanian, M. (2014). Agro Tech Foods and The Branded Pulses Segment. IMD-7-1642. Lausanne, Switzerland: IMD.
  • Dawar, V., & Arrawatia, R. (2014). Apollo Tyres: Investment Decision Dilemma. 9B14N032. London, Canada: Ivey Publishing.
  • Jagadale, S., & Maitra, D. (2014). Bandhan Microfinance: Is Transformation to Bank Status Required?. 9B14N019. London, Canada: Ivey Publishing.
  • Ranjan, J., Haran, V. P., Varatharajan, D., & Gopinath, S. (2014). Battle against Anemia: The Tamil Nadu Model. 314-298-1. UK: The Case Centre.
  • Ranjan, J., & Singh, G. (2014). Can Absolutdata Sustain Smart and Intelligent Analytics?. 814-072-1. UK: The Case Centre.
  • Kainth, J., & Majumdar, N. (2014). D.light Design: Illuminating Rural India. 514-138-1. UK: The Case Centre.
  • Ranjan, J., V., R., & Billapati, R. (2014). DealGali: Empowering Offline Businesses. 914-027-1. UK: The Case Centre.
  • Gupta, V. K. (2014). E-Commerce Business in India: Case of an Online Retail Company Flipkart.com. 514-120-1. UK: The Case Centre.
  • , A. M., Khanna, A., & Upadhyay, P. (2014). E-Retail Channel in Neo Tobacco. 314-342-1. UK: The Case Centre.
  • Nafees, L., & Kalia, S. (2014). Ethical Usage Of Social Media By Celebrities And Traditional Media In New Age Networked World. 714-045-1. UK: The Case Centre.
  • Mishra, S., & Tyagi, A. (2014). Fleximoms: Co-creating workforce diversity. 314-235-1. UK: The Case Centre.
  • Mishra, S., & Bhalla, B. (2014). Flipkart Says Sorry. 914-037-1. UK: The Case Centre.
  • Sharma, T. G., Desikan, R., S., L. N., & Jain, S. (2014). Flipkart.com. 9B14M066. London, Canada: Ivey Publishing.
  • Puri, S., Sharma, P., Sudan, M., & Basu, S. (2014). Hindustan Unilever and the Prenatal Care Market. 1-429-405. Ann Arbor, USA: WDI Publishing.
  • Ranjan, J., & Puri, S. (2014). Ideas Kitchen’s Expansion Fix. 9B14M132. London, Canada: Ivey Publishing.
  • Sharma, T. G., Kumar, A., Khanna, S., Gupta, A., Govindarajan, K., & Agarwal, A. (2014). Incredible India: Evolution Of Brand India. 9B14A017. London, Canada: Ivey Publishing.
  • Bhalla, B. (2014). Indian Group of Institutions: A Case of Students’ Agitation. 314-154-1. UK: The Case Centre.
  • Bagga, T., Aggarwal, R. K., & Kumar, T. (2014). Indusind Bank: Its revival and way forward. 514-070-1. UK: The Case Centre.
  • Routray, S., Nargundker, R., Saini, S., & Saxena, R. (2014). Information System Strategy at Neelkanth Drugs. 9B14E014. London, Canada: Ivey Publishing.
  • Bagga, T., Aggarwal, R. K., Thakur, S., & Lahiri, P. (2014). INTEX ON A KNIFE EDGE: DYNAMICS OF AGGRESSIVE MARKETING. 514-121-1. UK: The Case Centre.
  • Prashar, S., Singh, H., Aggarwal, R. K., Parsad, C., & Vijay, T. S. (2014). iPhone4 Relaunch: An Apple iPhone Case Story. 514-123-1. UK: The Case Centre.
  • Gupta, V. K. (2014). Making of a World Class Organization: Case of an Automotive Component Supplier in India. 614-055-1. UK: The Case Centre.
  • Tiwari, S. R., & Kainth, J. (2014). Malaysia Airlines: In search of a sustainable business model. Emerald Emerging Markets Case Studies. 4(7), 1-22.
  • Singh, H., Aggarwal, R. K., & Kaur, R. (2014). Maruti Suzuki India Limited: Industrial Relations (B). 9B14C048. London, Canada: Ivey Publishing.
  • Dawar, V. (2014). Portfolio Diversification Enigma. 9B14N031. London, Canada: Ivey Publishing.
  • Gupta, V. K. (2014). Putex Corporation: Corporate Planning Process. 314-222-1. UK: The Case Centre.
  • Puri, S., Rawat, M., Rawal, A., & Nangia, A. (2014). Should Kellogg’s Launch Gluten-Free Products in India?. 9B14A030. London, Canada: Ivey Publishing.
  • Rishi, B., & Botta, S. K. (2014). Sub brands of Titan – A saga of success. 514-081-1. UK: The Case Centre.
  • Nafees, L., Bajpai, A., Kumar, A., & Chand, A. (2014). Taco Bell : A Mexican Inspired Restaurant in India. 9B14A058. London, Canada: Ivey Publishing.
  • Agarwal, S. (2014). Tehelka in Crisis. 9B14M081. London, Canada: Ivey Publishing.
  • Ranjan, J., & Navgaje, A. (2014). THE MAIDS’ COMPANY: ENHANCING QUALITY OF LIFE. 814-067-1. UK: The Case Centre.
  • Ranjan, J., Varatharajan, D., Gopinath, S., & Haran, V. P. (2014). The Online Classifieds Battle: OLX India over Quikr. 514-131-1. UK: The Case Centre.
  • Kalia, S., Virmani, S., & Mahanta, P. (2014). The Recruitment Fiasco. 414-119-1. UK: The Case Centre.
  • Gupta, V. K. (2014). Turnaround of a Manufacturing Company: Case of Lighting Industry in India. 614-071-1. UK: The Case Centre.
  • Gupta, V. K. (2014). Uber: A Next Generation Transportation Company for Everyone. 815-002-1. UK: The Case Centre.
  • Kalia, S., & Virmani, S. (2014). Working Professionally. 314-152-1. UK: The Case Centre.
  • Puri, S. (2014). Ajanta Packaging. 9B13A049. London, Canada: Ivey Publishing.
  • Kainth, J., Tiwari, S. R., & Nafees, L. (2014). Creativa India (CI): Striving to lead the Digital Marketing Landscape. 314-136-1. UK: The Case Centre.
  • Khanzode, K., & Puri, S. (2014). Devnish Corporation. 514-029-1. UK: The Case Centre.
  • Parashar, S., Singh, H., Saurabh, K., & Madanapalli, V. A. (2014). Dove hair Oil: Marketing in India. Emerald Emerging Markets Case Studies. 4(3), 1-21.
  • Aggarwal, R. K., Prashar, S., & Singh, H. (2014). Failure of Touchpad: An HP Case Story. 514-068-1. UK: The Case Centre.
  • Puri, S. (2014). Parkin Laboratories: Sales Force Effectiveness. 9B14A015. London, Canada: Ivey Publishing.
  • Sondhi, N., & Singhvi, S. R. (2014). Safe Water Network in India. 9B13A047. London, Canada: Ivey Publishing.
  • Kalia, S., Puri, S., & Iyer, R. R. (2014). The Negotiation Dilemma. 314-103-1. UK: The Case Centre.
  • Kalia, S., & Puri, S. (2014). Universal Retail Shoppe. 514-005-1. UK: The Case Centre.
  • Ranjan, J. (2014). Women on Wheels at Sakha: Can Technology spin the wheel of fortune?. 814-005-1. UK: The Case Centre.
Cases Published ultima modifica: 2016-08-09T12:33:27+05:30 da imtadmin