Cases Published

Cases authored by IMT Faculty

Cases Published ( Year-wise )

  • Sharma, T. G., Chundru, S., Aggarwal, R., Gupta, A., & Singh, M. (2017). Amazon’s KiranaNow: The Indian Online Grocery Market. 9B17M038. Ontario, Canada: Ivey Publishing.
  • Varma, A., Janga, S. R., Paravastu, H., Sharma, K., & Telang, M. (2017). Apollo Tires: Strategy For Growth. 317-0350-1. UK: The Case Centre.
  • Kainth, J., S, K. T., & Michra, I. (2017). Auto-Bid: A Case on Used Car Industry. 517-0057-1. UK: The Case Centre.
  • Kainth, J., S., K. T., & Drave, V. (2017). B2B Partnerships in the Carbonated Soft Drink Industry. 9B17M120. Ontario, Canada: Ivey Publishing.
  • Thomas, S., Abhishek, Vatavwala, S., & Sinha, P. K. (2017). BigBasket.com: Redefining the Business Model. IIMA/MAR0492. Ahmedabad, India: IIM Ahmedabad.
  • Upadhyay, P., & Paul, M. (2017). Can UTOO Find Adequate Space in A Crowded Market? 217-0020-1. UK: The Case Centre.
  • Singhvi, S. R., Sharma, G., & Gera, R. (2017). Candy Confectioneries Pvt Limited (CCL). Emerald Emerging Markets Case Studies. 7(1), 1-15.
  • Singh, G., Puri, S., & Sarain, S. (2017). Coca-Cola Zero Sugar: The Value Cycle During A Relaunch. 9B17A009. Ontario, Canada: Ivey Publishing.
  • Sharma, R., & Puri, S. (2017). ColoredCow: Creating New Milestones for Business Growth. 9B17M089. Ontario, Canada: Ivey Publishing.
  • Agarwal, R., Malhotra, G., & Sarkar, M. (2017). Finding Marketing Mix Solutions for Livelihood through Tribal Art in Jharkhand, India. MKTG-1-0068. India: ET Cases.
  • Malhotra, G. (2017). Forecasting Demand for Flat Steel – A Study on A Steel Rolling Mill in India. OM-2-0046. India: ET Cases.
  • Malhotra, G., & Gupta, V. K. (2017). Forecasting The Demand Of Farm Produce In India. 617-0017-1. UK: The Case Centre.
  • Maitra, D., & Upadhyay, P. (2017). Fostering Rural Financial Services Through Technology: The Case of Fino Paytech. Asian Case Research Journal. 21(1), 81-117.
  • Gupta, R., & Basu, S. (2017). Goonj: Essence of Sustainability and Scalability of a Social Venture. 7-237-875. Ann Arbor, USA: WDI Publishing.
  • Kastia, A. (2017). HFCL: valuing a high growth company. EEMCS-12-2016-0232. UK: Emerald Group Publishing Limited.
  • Rishi, B., Sabnis, N., & Bagchi, S. (2017). Hockey India league: remnants of India’s long lost glory. Emerald Emerging Markets Case Studies. 7(2), 1-5.
  • Gupta, B., & Puri, S. (2017). ICICI Bank: Aligning Corporate Culture with Strategy. 5-166-569. Ann Arbor, USA: WDI Publishing.
  • Ahuja, N. L. (2017). Indiana Network Campaign. 117-0040-1. UK: The Case Centre.
  • Puri, S., Upadhyay, S., & Sharma, S. (2017). Johnson Controls-Hitachi: Aiming to Consolidate a Market Lead. 9B17M082. Ontario, Canada: Ivey Publishing.
  • Puri, S., Sharma, S., & Upadhyay, S. (2017). Johnson Controls-Hitachi: Moving Out of the Core Product Range. 9B17A029. Ontario, Canada: Ivey Publishing.
  • Puri, S., & Poliakova, E. (2017). Maha Research Labs: The Turkish Opportunity. 9B17A047. Ontario, Canada: Ivey Publishing.
  • Sahoo, D. P. (2017). Making Business Decisions in a Family Owned Business- A case with Liberty Shoes Ltd.. 9781786354129. UK: Emerald Group Publishing Limited.
  • Ahuja, N. L., & Verma, A. (2017). Modern Ferro Alloys. 117-0041-1. UK: The Case Centre.
  • Kalia, S., & Puri, S. (2017). My Kind of Cakes: An Expansion Dilemma. 9B17A024. Ontario, Canada: Ivey Publishing.
  • Sharma, T. G., S., S., Srivastava, M., Chandoke, T., & Prakash, P. (2017). Netflix in India: The Way Ahead. 9B17M033. Ontario, Canada: Ivey Publishing.
  • Malhotra, G., & Gupta, V. K. (2017). Online Pharmacy Business In India: Issues And Prospects. 617-0043-1. UK: The Case Centre.
  • Thomas, S., Abhishek, Chawla, N. T., & Vatavwala, S. (2017). Patanjali Ayurved – Capturing Ayurvedic FMCG Market. 517-0035-1. UK: The Case Centre.
  • Singh, G., Puri, S., & Roy, S. K. (2017). Pepperfry.com: Marketing to Manage Customer Experience. 9B17A034. Ontario, Canada: Ivey Publishing.
  • Arora, S. (2017). Polaris India : Riding ahead in an alternative market. EEMCS-11-2016-0212. UK: Emerald Group Publishing Limited.
  • Puri, S., & Kohli, A. (2017). Precia Pharma: Promoting Ethical Sales Practices. 9B17A045. Ontario, Canada: Ivey Publishing.
  • Batra, S. K. (2017). Reliance Jio Infocomm Ltd: The Power Of Data. 917-0007-1. UK: The Case Centre.
  • Sharma, T. G., Praveen, A. R., Joshua, L., Tiwari, A., & Alankrita (2017). Reliance Jio: Revolutionizing Indian Telecom. 9B17M043. Ontario, Canada: Ivey Publishing.
  • Kacher, A., & Popli, S. (2017). Samsung Refurbished Galaxy Note 7: Hanging on the Edge of Brand Failure. 517-0167-1. UK: The Case Centre.
  • Mishra, S. (2017). Shopclues.com: Carving Out Its Position in Marketplace. 517-0004-1. UK: The Case Centre.
  • Batra, S. K., Raghava, A., Verma, D., & Sharma, S. (2017). The Guest Is God: AIRBNB Expansion Plan In India. 917-0006-1. UK: The Case Centre.
  • Mathew, J., Dey, B., & Puri, S. (2017). The Renault Kwid: Disrupting India’s Hatchback Market. 9B17A023. Ontario, Canada: Ivey Publishing.
  • Puri, S., Khanzode, K., & Trivedi, P. (2017). UAE’s Lincoln University of Business & Management Looks to Solidify Success. 5-262-583. Ann Arbor, USA: WDI Publishing.
  • Shah, R., Singh, G., & Puri, S. (2017). Volkswagen Emission Scandal: Reputation Recovery And Recall Strategy. 9B17M052. Ontario, Canada: Ivey Publishing.
  • Tiwari, S. R., & Goyal, P. (2017). Welspun Target Debacle: Wake-up Call for Emerging Market Firms. STG-1-0053. India: ET Cases.
  • Rishi, B., Kapoor, A., & Bhatia, S. (2016). AaramShop.com reinventing the e-grocery wheel in India. EEMCS-06-2015-0138. UK: Emerald Group Publishing Limited.
  • Puri, S., Taneja, B. M., Gupta, P., & Menon, A. (2016). Amul Dairy: Camel Milk Launch In India. 9B16M020. Ontario, Canada: Ivey Publishing.
  • Batra, S., & Puri, S. (2016). Baggout: Growing a Social Curation Start-Up. 9B16M086. Ontario, Canada: Ivey Publishing.
  • Routray, S., Chatterjee, B., & Malhotra, G. (2016). Bharti Airtel’s “Airtel Zero”: Violation Of Net Neutrality?. 9B15M091. Ontario, Canada: Ivey Publishing.
  • Puri, S., Chhabra, S., & Peshin, K. (2016). Britannia Industries: Maintaining A Market Lead. 9B16M022. Ontario, Canada: Ivey Publishing.
  • Kumar, A., & Upadhyay, P. (2016). Cold Chain Logistics in India. 616-0027-1. UK: The Case Centre.
  • Mishra, G., & Puri, S. (2016). Cyklop: Service Domain Employees and Turnover. 9B16M224. Ontario, Canada: Ivey Publishing.
  • Batra, S. K., & Bhalla, B. (2016). Delhi Metro: Crisis in Communication Or Communication During Crisis? . 916-0006-1. UK: The Case Centre.
  • Chatterjee, B., Paul, M., Upadhyay, P., Shah, T., & Bhardwaj, A. (2016). Delhi’s Odd-Even Dilemma. 216-0019-1. UK: The Case Centre.
  • Puri, S., Joshi, S., & Debnath, S. (2016). Eveready: Taking on the Indian Consumer-Appliance Market. 9B16M200. Ontario, Canada: Ivey Publishing.
  • Khurana, R. (2016). Facebook’s Free Basics: Free in India?. 9B16E024. Ontario, Canada: Ivey Publishing.
  • Gupta, V. K. (2016). Food Tech Business in India: Where It is Heading?. 316-0112-1. UK: The Case Centre.
  • Khurana, R., & Routray, S. (2016). Grofers: Re-Energizing Kirana Stores Through M-Commerce. 9B16M120. Ontario, Canada: Ivey Publishing.
  • Sahoo, D. P. (2016). Human Resource Issues in Merger – A Case with Air India and Indian Airlines. 416-0067-1. UK: The Case Centre.
  • Sharma, T. G., & Ghosh, T. (2016). IFA’s expansion in Asia – destination India. Emerald Emerging Markets Case Studies. 6(2), 1-29.
  • Dawar, V., Arrawatia, R., Dash, S. R., & Chaudhury, A. (2016). IndusInd Bank: Residual Income Valuation. 9B16N015. Ontario, Canada: Ivey Publishing.
  • Kastia, A. (2016). Kool Sophisticated Coolings Ltd. – Sick Company Revival. 116-0043-1. UK: The Case Centre.
  • Bhalla, B. (2016). Layoffs at TCS: A Communication Perspective . 316-0078-1. UK: The Case Centre.
  • Pandey, N., Singh, G., & Puri, S. (2016). Marketing at Nyassa. 9B16A004. Ontario, Canada: Ivey Publishing.
  • Ahuja, N. L. (2016). Maruti Suzuki India Limited: Long Term Financing Strategy. 116-0032-1. UK: The Case Centre.
  • Puri, S., Khanzode, K., & Jain, R. (2016). Moshi Looks to Popularize Fusion Fare in Dubai. 9B16A032. Ontario, Canada: Ivey Publishing.
  • Singh, H., Aggarwal, R. K., Kaur, R., & Ghial, R. (2016). Nestlé India Limited: Maggi Noodles at War with the Regulators. 9B16M034. Ontario, Canada: Ivey Publishing.
  • Chatterjee, B., Paul, M., Upadhyay, P., & Das, N. (2016). Nexa: Maruti Suzuki’s Premium Dealership Network. 9B16A040. Ontario, Canada: Ivey Publishing.
  • Malhotra, G., Banerjee, S., & Sohan, S. (2016). Odd or Even Vehicle Rule: Another City in the List. 216-0093-1. UK: The Case Centre.
  • Puri, S., Ajeya, A., & Chugh, J. S. (2016). Patanjali Takes on Industry Giants. 9B16A039. Ontario, Canada: Ivey Publishing.
  • Puri, S., Agarwal, S. K., Upadhyay, S., & Chatterjee, D. (2016). Paytm: Targeting More Pockets for its Mobile Wallet. 9B16M026. Ontario, Canada: Ivey Publishing.
  • Dawar, V., Maitra, D., & Chaudhury, A. (2016). Pidilite Industries: Assessing Credit Quality. 9B16B019. Ontario, Canada: Ivey Publishing.
  • Puri, S., & Krishna, S. (2016). Puma’s Challenge to Maintain Leadership in India. 9B16A006. Ontario, Canada: Ivey Publishing.
  • Puri, S., Kaushik, A., & Kachhwal, K. (2016). Reckitt Benckiser: Developing a New Laundry-Care Category in India. 9B16A026. Ontario, Canada: Ivey Publishing.
  • Puri, S., & Puri, S. (2016). RX Pharmacy: Physical Versus Online Options. 9B16M115. Ontario, Canada: Ivey Publishing.
  • Gupta, V. K. (2016). Setting up a Cement Plant in India: A Greenfield Project. 616-0018-1. UK: The Case Centre.
  • Ahuja, N. L. (2016). Shimla Fruit Exports Company. 116-0041-1. UK: The Case Centre.
  • Ranjan, J., Krishna, S., & Gopinath, S. (2016). Should Mahindra Reva Strengthen Its Market Position in India?. 9B16M126. Ontario, Canada: Ivey Publishing.
  • Sharma, T. G., Tewani, D., Sharma, L., Sharma, A., & Shevade, N. (2016). SNAPDEAL.COM. 9B16M019. Ontario, Canada: Ivey Publishing.
  • Garg, P., Aggarwal, R. K., & Garg, V. (2016). Snapdeal: A Nightmare or a Benefit in Reverse Logistics?. 9B16E039. Ontario, Canada: Ivey Publishing.
  • Sahoo, D. P. (2016). Strategic Negotiation – A Case with Air India Pilots. 416-0054-1. UK: The Case Centre.
  • Malhotra, G., & Sharma, V. (2016). The Fallout of NSEL. 316-0017-1. UK: The Case Centre.
  • Sahoo, D. P. (2016). The Solution to Labour Unrest? A Case with Eastern Medikit Limited. 416-0057-1. UK: The Case Centre.
  • Chatterjee, B., & Agarwal, S. (2016). Time to Think: Does Air India Need Restructuring?. 216-0002-1. UK: The Case Centre.
  • Dawar, V., Arrawatia, R., & Chaudhury, A. (2016). TTK Prestige: Economic Value Added Analysis. 9B16N062. Ontario, Canada: Ivey Publishing.
  • Mishra, S. (2016). Uber: Moving Away From Surge Pricing. 516-0216-1. UK: The Case Centre.
  • Maitra, D., & Banerjee, P. (2016). United Bank of India: Present Fiasco and Future Plans. 9B15N028. Ontario, Canada: Ivey Publishing.
  • Ranjan, J., & Krishna, S. (2016). Vizury: Empowering the Digital Customer Relationship. 1-430-452 . Ann Arbor, USA: WDI Publishing.
Cases Published ultima modifica: 2016-08-09T12:33:27+00:00 da imtadmin
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