IMT Nagpur
Post Graduate Diploma in Management (Marketing)
A two-year AACSB-accredited flagship program built on knowledge,
innovation, tech-readiness, leadership, and sustainability.
PGDM Marketing At A Glance
Program Type
PGDM (Full-Time, Residential)
Duration
2 Years
Accreditation
AACSB, NBA, AICTE Approved
Ideal For
Aspiring Leaders & Innovators
Pedagogy
Experiential & Case-Based Learning
INTRODUCTION
The two-year Post Graduate Diploma in Management (Marketing) at IMT Ghaziabad prepares students to become skilled, creative, and data-driven marketing professionals who can thrive in dynamic business environments. The program builds strong fundamentals in consumer understanding, brand strategy, sales and distribution, analytics, and digital marketing. Students learn through case studies, simulations, design thinking, and hands-on projects that help them apply concepts to real business challenges.
Along with core marketing courses, students can choose from a range of electives to deepen their learning in areas such as digital strategy, marketing analytics, customer experience, integrated marketing communication, and retail strategy. This flexibility allows students to tailor their academic journey to match individual interests and career goals.
The IMT Edge
Industry-Relevant Curriculum
The curriculum is updated regularly based on feedback from faculty, alumni, and marketing leaders. Students learn contemporary concepts that reflect real market needs and evolving customer dynamics.
Tech-Enabled Learning
Students gain skills in analytics, digital marketing tools, and AI-supported platforms. Learning is supported by simulations like MarkStrat and Hubro and analytical tools that prepare students for modern marketing roles.
Faculty Thought Leadership
Students learn from faculty who publish in top journals, develop cases for Harvard and Ivey, and engage with companies on marketing and sustainability initiatives. Their research and industry insights enrich classroom learning.
Experiential Learning
Hands-on projects, live case discussions, and industry-linked assignments help students build practical skills. Students work on real marketing problems and develop solutions used by companies.
Flexible Specialization
Students can personalize their learning through a wide selection of marketing electives and cross-functional courses, helping them build a specialization that aligns with their career aspirations.
Program Architecture | PGDM 2026-28
Foundation Course
| Sr. No. | Course Code | Foundation Courses | Credits | Contact hours |
| 1 | PGPFES | Microeconomics | EP | 20 |
| 2 | PGPFOS | Quantitative Methods for Business (15hrs in foundation and 15hrs in Term 1) | EP | 30 |
| 3 | PGPFMM | Case Learning Pedagogy | EP | 15 |
| 4 | PGPFHR | Personal Growth Lab | EP (Workshop) | |
| 5 | PGPFIT | Spread Sheet Modelling | EP | 20 |
| 6 | PGPFFM | Introduction to Accounting and Finance | EP | 10 |
| 7 | PGPFSE | Introduction to Management | EP | 15 |
Core Courses
| Sr. No. | Course Code | Core Courses | Credits |
| 1 | PGPCMM101 | Marketing Management | 3 |
| 2 | PGPCFM102 | Accounting for business decisions | 3 |
| 3 | PGPCHR103 | Organizational Behavior | 3 |
| 4 | PGPCES104 | Macroeconomics for Managers | 3 |
| 5 | PGPCOS105 | Operations Management | 3 |
| 6 | PGPCFM106 | Business and Corporate finance | 3 |
| 7 | PGPCFM107 | Managerial Accounting | 3 |
| 8 | PGPCHR108 | Human Resource Management | 3 |
| 9 | PGPCIT109 | Digital Business Strategy | 3 |
| 10 | PGPCSE110 | Entrepreneurial Manager | 3 |
| 11 | PGPCSE111 | Strategic Management | 3 |
| 12 | PGPCBA112 | Data Analytics and AI for Business | 3 |
| 13 | PGPCSE113 | Indian Knowledge Systems for Contemporary Leaders | NC* |
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*NC- Non Credit |
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Practice Courses
| Sr. No. | Course Code | Practice Courses | Credits |
| 1 | PGPPSI101 | Summer Internship Project | 3 |
| 2 | PGPPBR102/PGPPSI102 | Business Research/Startup Incubation | 3 |
| 3 | PGPPTR103 | Technology Readiness | 3 |
| 4 | PGPPBE104 | Business Environment | 3 |
| 5 | PGPPBC105 | Business Communication | 3 |
| 6 | PGPPDT106 | Design Thinking | 2 |
| 7 | PGPPCT107 | Critical Thinking | 2 |
| 8 | PGPPSR108 | Sustainability and Social Responsibility | 2 |
| 9 | PGPPLB109 | Legal Aspects of Business | 2 |
Area: Marketing
| Sr. No. | Course Code | Core of Major | Credits |
Prerequisites/ Parallel courses* |
| 1 | PGPMMM201 | Consumer Behavior | 3 |
Marketing Management (PGPCMM101) |
| 2 | PGPMMM202 | Sales and Distribution Management | 3 | |
| 3 | PGPMMM203 | Integrated Marketing Communication | 3 | |
| 4 | PGPMMM204 | Digital Marketing | 3 | |
| 5 | PGPMMM205 | Marketing Research | 3 | |
| 6 | PGPMMM206 | Product & Brand Management | 3 | |
| 7 | PGPMMM207 | Marketing of Services & Experience Management | 3 | |
| 8 | PGPMMM208 | Strategic Marketing with Markstrat | 3 | |
| Specialization Courses | ||||
| 1. | PGPMMS301 | B2B Marketing (B2B) | 3 | Sales and Distribution Management PGPMMM202 |
| 2. | PGPMMS302 | Customer and Trade Marketing | 3 | |
| 3. | PGPMMS303 | Channel Management | 3 | |
| 4. | PGPMMS304 | Customer Relationship Management | 3 | |
| 5. | PGPMMS305 | Sales Negotiation | NC (Contact Hours-20) | |
| 6. | PGPMMD301 | Digital and Social Media Marketing Tools (Digital Lab-1) | 3 | Digital Marketing PGPMMM 204 |
| 7. | PGPMMD302 | Digital & Social Media Analytics (Digital Lab-2) | 3 | |
| 8. | PGPMMD303 | Electronic Commerce Management | 3 | |
| 9. | PGPMMD304 | Social Media Platforms and Content Management | 3 | |
| 10. | PGPMMB301 | Creating Winning Brands | 3 | Consumer Behavior PGPMMM 201 |
| 11. | PGPMMB302 | Integrated Media Planning | 3 | |
| 12. | PGPMMB303 | Brand Communication | 3 | |
| 13. | PGPMMB304 | Pricing Dynamics and Revenue Management | 3 | |
* If required, there may be changes in the list of electives
Area: Finance
| Sr. No. | Course Code | Core of Major | Credits |
Prerequisites/ Parallel courses* |
| 1 | PGPFMM201 | Business Valuation | 3 | Business and Corporate finance (PGPCFM106) Managerial Accounting (PGPCFM107) |
| 2 | PGPFMM202 | Financial Statement Analysis | 3 | |
| 3 | PGPFMM203 | Fintech (Blockchain/Crypto/ML AI) | 3 | |
| 4 | PGPFMM204 | Mergers Acquisitions and Corporate restructuring | 3 | |
| 5 | PGPFMM205 | Derivatives Management | 3 | |
| 6 | PGPFMM206 | Security Analysis and Portfolio Management | 3 | |
| 7 | PGPFMM207 | Financial Risk Management | 3 | |
| 8 | PGPFMM208 | Management of Financial Services | 3 | |
| Sr. No. | Specialization Courses | |||
| 1. | PGPFMB301 | Credit Risk: Analysis, Evaluation and Management | 3 | Financial Risk Management (PGPFMM207) |
| 2. | PGPFMB302 | Fixed Income Securities | 3 | |
| 3. | PGPFMB303 | Corporate banking | 3 | |
| 4. | PGPFMB304 | Financial Analytics | 3 | |
| 5. | PGPFMB305 | Project Appraisal and Financing | 3 | |
| 6. | PGPFMB306 | International Financial Management | 3 | |
| 7. | PGPFMC301 | Investment Banking | 3 | Business Valuation (PGPFMM201) |
| 8. | PGPFMC302 | Fixed Income Securities # | 3 | |
| 9. | PGPFMC303 | Wealth Management # | 3 | |
| 10. | PGPFMC304 | Venture Capital & Private Equity | 3 | |
# Co-opted courses
* If required, there may be changes in the list of electives
Area: Operations and Supply Chain
| Sr. No. | Course Code | Core of Major | Credits |
Prerequisites/ Parallel courses* |
| 1 | PGPOSM201 | Management Science | 3 | Operations Management (PGPCOS105) |
| 2 | PGPOSM202 | Supply Chain Management | 3 | |
| 3 | PGPOSM203 | Sustainable Operations Management | 3 | |
| 4 | PGPOSM204 | Strategic Sourcing | 3 | |
| 5 | PGPOSM205 | Project Management | 3 | |
| 6 | PGPOSM206 | Global Service Operations | 3 | |
| 7 | PGPOSM207 | Operations Strategy | 3 | |
| 8 | PGPOSM208 | Supply Chain Modelling | 3 | |
| Sr. No. | Specialization Courses | |||
| 1 | PGPOST301 | Demand Driven Planning | 3 | Supply Chain Management (PGPOSM202) |
| 2 | PGPOST302 | Management of Technology: a production managers perspective | 3 | |
| 3 | PGPOST303 | Digital Supply Chain Strategy | 3 | |
| 4 | PGPOST304 | Logistics and Distribution Management | 3 | |
* If required, there may be changes in the list of electives
Area: Human Resource Management
| Sr. No. | Course Code | Core of Major | Credits |
Prerequisites/ Parallel courses* |
| 1 | PGPHRM201 | Career Management & Succession Planning | 3 | Organizational Behavior (PGPCHR103) Human Resource Management (PGPCHR108) |
| 2 | PGPHRM202 | Compensation & Reward Management | 3 | |
| 3 | PGPHRM203 | Competency Mapping & Assessment Centers | 3 | |
| 4 | PGPHRM204 | Employee Relations and Labor Laws | 3 | |
| 5 | PGPHRM205 | Strategic Staffing | 3 | |
| 6 | PGPHRM206 | Learning & Development | 3 | |
| 7 | PGPHRM207 | Organizational Design & Dynamics | 3 | |
| 8 | PGPHRM208 | Performance Management |
3
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| Sr. No. | Specialization Courses | |||
| 1 | PGPHRT301 | Cross-cultural Competence for Managers | 3 | Organizational Behavior (PGPCHR103) Human Resource Management (PGPCHR108) |
| 2 | PGPHRT302 | Creating and Sustaining an Inclusive Workplace | 3 | |
| 3 | PGPHRT303 | Adaptive Leadership and Change Management | 3 | |
| 4 | PGPHRT304 | Leadership Excellence: Creating High-Performing Teams | 3 | |
| 5 | PGPHRT305 | Strategic HRM | 3 | |
* If required, there may be changes in the list of electives
Area: Business Analytics
| Sr. No. | Course Code | Subject | Credits |
Prerequisites/ Parallel courses* |
| 1 | PGPBAT301 | Business Analytics for Managers | 3 | Data Analytics and AI for Business (PGPCBA112) |
| 2 | PGPBAT302 | Forecasting techniques for business applications | 3 | |
| 3 | PGPBAT303 | Gen-AI for Managers | 3 | |
| 4 | PGPBAT304 | Applied Deep learning and Prescriptive Analytics for Business | 3 |
* If required, there may be changes in the list of electives
Area: Information Technology Management
| Sr. No. | Course Code | Subject | Credits |
Prerequisites/ Parallel courses* |
| 1 | PGPITT301 | Information Technology Service Outsourcing and Vendor Management | 3 | Digital Business Strategy (PGPCIT109) |
| 2 | PGPITT302 | Managing Digital Products and Projects | 3 | |
| 3 | PGPITT303 | Enterprise Management with SAP and Big data | 3 | |
| 4 | PGPITT304 | AI, Cloud and IoT for Digital Business Innovation | 3 | |
| 5 | PGPITT305 | Business Innovation Through Blockchain | 3 |
* If required, there may be changes in the list of electives
Area: Strategy, Innovation and Entrepreneurship
| Sr. No. | Course Code | Subject | Credits |
Prerequisites/ Parallel courses* |
| 1. | PGPSEE301 | Entrepreneurial Finance | 3 | Entrepreneurial Manager (PGPCSE110) |
| 2. | PGPSEE302 | HR for Start-ups | 3 | |
| 3. | PGPSEE303 | Start-up Incubation | 3 | |
| 4. | PGPSEE304 | Entrepreneurial Marketing | 3 | |
| 5. | PGPSEE305 | Experiential Entrepreneurship | 3 | |
| 6. | PGPSEC301 | Consulting communication & client relations | 3 | Strategic Management (PGPCSE111) and Other functional courses |
| 7. | PGPSEC302 | Consulting Skills Lab I | 3 | |
| 8. | PGPSEC303 | Consulting Skills Lab II | 3 | |
| 9. | PGPSEC304 | Industry and competitor analysis | 3 |
* If required, there may be changes in the list of electives
Area: Economics and Sustainability
| Sr. No. | Course Code | Subject | Credits |
Prerequisites/ Parallel courses* |
| 1 | PGPEST301 | ESG Risk Assessment and Business Compliance | 3 | Microeconomics (PGPFES) Macroeconomics for Managers (PGPCES104) Business Environment (PGPPBE104) |
| 2 | PGPEST302 | Business, Government and Society | 3 | |
| 3 | PGPEST303 | Strategic Games in Sustainable Marketing | 3 | |
| 4 | PGPEST304 | Behavioral Economics for Sustainable Businesses | 3 | |
| 5 | PGPEST305 | Digital Economy and Sustainable Business | 3 | |
| 6 | PGPEST306 | Economics of AI for Sustainability | 3 |
* If required, there may be changes in the list of electives
Frequently Asked Questions
What is PGDM Marketing at IMT Ghaziabad?
PGDM (Marketing) is a two-year, full-time PGDM specialization focused on building deep functional expertise in marketing, sales, brand management and consumer behaviour, alongside core management fundamentals.
What is the eligibility for PGDM Marketing?
Candidates need a minimum three-year Bachelor's degree with at least 50% aggregate marks and a valid CAT, XAT or GMAT score.
What CAT/XAT/GMAT cutoff is typically required for PGDM Marketing?
Historically, candidates with CAT/XAT percentiles of around 90+ or GMAT scores of roughly 650+ have been considered competitive for PGDM Marketing, though cutoffs vary by year.
What is the total fee for PGDM Marketing at IMT Ghaziabad?
The total program fee is in the range of ₹21–23 lakhs for the full two-year duration; the exact fee structure for the current batch is published on the official IMT Ghaziabad admissions page.
What are the average and highest placements for PGDM Marketing?
Recent batches have recorded average CTCs of around ₹18.15 LPA and highest CTCs upward of ₹46.17 LPA, though figures vary each year and are detailed in the official placement report.
Does IMT Ghaziabad offer any scholarships for PGDM Marketing?
Yes, scholarships such as the Smt. Leela Nath Memorial Scholarship for female students, meritorious scholarships and tuition fee waivers under AICTE norms are available to eligible candidates.
What learning facilities support the PGDM Marketing program?
Students get access to specialised infrastructure such as the Digital Marketing Lab, case studies, live industry projects and interactions with marketing leaders.
How is PGDM Marketing different from the general PGDM (FT) program?
While PGDM (FT) allows students to choose a marketing major within a general management degree, PGDM Marketing is a dedicated specialization track with a curriculum weighted more heavily toward marketing, sales and brand-focused electives from the outset.
What career roles can PGDM Marketing graduates pursue?
Graduates typically pursue roles in brand management, market research, digital marketing, sales management and product management across FMCG, retail, e-commerce and consulting sectors.
What is the admission process for PGDM Marketing?
Admission is based on CAT/XAT/GMAT scores, followed by shortlisting, Critical Thinking Test, Personal Interview process and evaluation of academic record, work experience (if applicable) and diversity, through the IMT Common Admissions Process.
Is PGDM Marketing a residential program?
Yes, PGDM Marketing is a full-time, residential two-year program at the IMT Ghaziabad campus.