Professional Certificate in
Digital Marketing
5 Months | Online Bootcamp
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Program Overview
Become a Digital Marketing expert with the Professional Certificate in Digital Marketing program offered by IMT Ghaziabad in collaboration with Simplilearn. Explore different concepts of digital marketing with this comprehensive curriculum and learn to maximize results with latest digital marketing tools
Program Highlights
- Digital Marketing Certificate from IMT Ghaziabad
- IMT Ghaziabad Associate Alumni status
- Live classes delivered by IMT Ghaziabad faculty
- Meta Certified Digital Marketing Associate Exam voucher
- Masterclasses and Ask Me Anything sessions by Meta Blueprint trainer
- Harvard Business case studies from Domino’s, Volkswagen, ISKCON, etc
Program Curriculum
- Orientation Session for IMT Ghaziabad Digital Marketing
- Introduction to Digital Marketing
- Search Engine Optimization: Optimize your Online Visibility
- Pay Per Click: An Online Internet Model
- Social Media Marketing: Connect with Your Audience
- Web Analytics: Understanding User Behavior
- Marketing Analytics: Optimize Your Campaigns
- Digital Marketing Capstone Project
Skills
- Digital Marketing
- Search Engine Optimization
- Pay Per Click
- Content Marketing
- Marketing Analytics
- Keyword Research
- On-page Optimization
- Off-page Optimization
- Social Media Marketing
- YouTube Marketing
- Facebook Marketing
- Mobile Marketing
Program Advisors
Prof. Sandip Mukhopadhyay
Program Director
Associate Professor
Marketing Management
IMT Ghaziabad
Prof. Sandip Mukhopadhyay received his FPM from MDI, Gurgaon and MBA from IIM-Calcutta, India. His research interests include digital platforms and ecosystems, application of analytics in marketing and sales, and marketing of technology.
Prof. Bindu Gupta
Program Director
Professor
OB & HRM
IMT Ghaziabad
Prof. Bindu Gupta, Professor of OB and HRM at IMT Ghaziabad has more than 20 years of experience in teaching, research, and training. She has conducted training programs in conflict management, digital leadership, change management, etc., for organizations such as Maruti, NHPC, NTPC, ONGC.
Prof. Subhojit Sengupta
Faculty of Marketing
IMT Ghaziabad
Prof. Subhojit is a Ph.D. from Vinod Gupta School of Management, Indian Institute of Technology, Kharagpur. He specializes in Marketing and has been teaching various marketing subjects, including Digital Marketing, at IMT to PGDM and PGDM ExP. He has also taught Digital Marketing at T A Pai Management Institute, Manipal, before joining IMT Ghaziabad.
Program Details
Duration: 5 Months
Program Fee:
| Program Fee* | ₹ 1,17,700 (Incl. taxes) (₹ 99,746 + GST) No-cost EMI available |
Eligibility:
For admission to this Digital Marketing program, candidates should have:
- At least 2 years of work experience
- A bachelor’s degree in any discipline
- A digital marketing background is desirable but not required
About IMT Ghaziabad
Established in 1980, Institute of Management Technology Ghaziabad (IMTG) is India’s premier management school and the 4th business school in the country accredited by the coveted AACSB. Strategically located in Delhi-NCR region, IMTG has distinct focus on grooming leadership through Innovation, Execution and Social Responsibility.
IMT Ghaziabad is the proud alma mater of more than 300 C–suite executives which include renowned personalities like Sachin Pilot, Prasoon Joshi, Nimmagadda Prasad, to name a few. With special focus on Sales and Marketing, Finance and HR, thousands of professionals serving in leadership positions in the best-known organisations in India and around the world, are a part of the IMTG network.
About Simplilearn
Simplilearn is the world’s #1 online Bootcamp provider, enabling learners across the globe with rigorous and highly specialized training offered in partnership with world-renowned universities and leading corporations. We focus on emerging technologies and skills, such as data science, cloud computing, programming, and more, that are transforming the global economy. Our training is hands-on and immersive, including live virtual classes, integrated labs and projects, 24×7 support, and a collaborative learning environment. Over two million professionals and 2000 corporate training organizations across 150 countries have harnessed our award-winning programs to achieve their career and business goals.
For Admission
Visit: https://www.simplilearn.com/professional-certificate-digital-marketing
Feel free to reach out to our admissions counselor via phone or email in case you have any questions.
Phone – 1-800-212-7688
Email – imt.admissions@simplilearn.net
Raj Nagar, Post Box No. 137
Ghaziabad, Delhi NCR 201001, India
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