PG Program in Management
Specialisation in Sales & Digital Marketing
11 MONTHS | PART-TIME | ONLINE
Why this Program with IMT Ghaziabad & upGrad ?

Industry recognised PG Certification

Better Career Opportunities

Flexible learning without leaving your job
Program Highlights
Career Support & Growth
Get recognized as an alumnus of one of India’s top-ranked MBA college and also access to IMT Ghaziabad alumni job portal.
Land jobs at top companies through our 1:1 industry mentoring, CV & interview preparation, mock hiring tests and upGrad’s career support with its industry partners.
Guaranteed 20 internships in digital marketing for younger professionals at disruptive digital companies.
Industry Relevant Curriculum & Offline Networking
Become future ready by mastering the concepts through 13 industry designed case studies and projects, 2 live projects and 5 mentorship sessions.
Participate in offline Base Camps and 3 meetups with peers, industry leaders, and faculty to grow your network.
Exclusive two-day workshop at IMT Ghaziabad campus on social media, analytics, CRM and soft skills, complimentary for our top 50 performers
Ease of Learning & No Final Exams
Earn credentials while staying on the job.
Access the content through the website and mobile app anywhere anytime.
No final exams
Program Curriculum
COURSE 1 : FUNDAMENTALS OF SALES AND MARKETING
FUNDAMENTALS OF MARKETING
Introduction to Marketing, STP, Marketing Mix or 4P’s, Elements of a Brand
EVOLUTION OF SALES AND MARKETING
Fundamentals of Sales, Sales Management, Digitalization Impact on Sales and Marketing
CONSUMER BEHAVIOUR
Introduction to the Study of Consumer Behavior & Models, Consumer Decision Making Process, Psychological Influences on Consumer Decision
COURSE 2: MARKET RESEARCH
RESEARCH DESIGN AND SECONDARY RESEARCH
Research Design, Secondary Research
PRIMARY RESEARCH
Qualitative Research: Classic and Contemporary methods, Survey Design, Measurement, Sampling and Experimentation
COURSE 3 : INTRODUCTION TO MANAGEMENT AND LEADERSHIP
SKILL FOR EFFECTIVE LEADERSHIP
Introduction to Leadership, Non verbal communication and body language, Emotional Intelligence, Verbal Communications and Speeches, Managerial Writing
BUILD A PERSONAL BRAND
Personal Brand Vision & Defining of target audience, Building of assets for personal branding, Monitoring your brand
COURSE 4: MARKETING CHANNELS AND PLATFORMS - 1
TELEVISION, RADIO AND PRINT MARKETING CHANNELS
Television and Radio Advertising, Print Publication Advertising
EVENT AND OUTDOOR MARKETING CHANNELS
Event Marketing and Outdoor Advertising
SOCIAL MEDIA MARKETING
Establishing a brand’s social identity, Formulating Social Media Strategy, Measuring and Optimising Social Media Performance, Social Media Ad Platforms Walkthrough, Management and Listening Tools Walkthrough
SEARCH ENGINE OPTIMIZATION
Creating SEO Strategy, Performing SEO audit, Executing SEO Strategy Analysing, SEO Gaps and Optimise
COURSE 5: ACCOUNTING AND FINANCE
ACCOUNTING STATEMENTS AND RATIO ANALYSIS (BASICS OF FINANCE AND ACCOUNTING)
Importance of accounting, Accounting Basics, Accounting equation and recording accounting transactions, Financial regulations, Balance Sheet, P&L Statement, Cash Flow Statement, Ratio Analysis
CAPITAL BUDGETING AND COST OF CAPITAL
Present and Future Values of annuities, Capital Budgeting Risk Analysis (sensitivity/scenario)
WORKING CAPITAL (PRODUCT PERFORMANCE)
Working Capital Inventory Management, Receivable Management
COURSE 6: BUSINESS ANALYTICS
EDA AND SAMPLING
Data visualisation, Univariate analysis, Distributions, Sampling and Estimation
HYPOTHESIS AND MODELS
Hypothesis Testing, Covariance, Correlation and Regression Forecasting
COURSE 7: OB, HR MANAGEMENT, ETHICS AND LEGAL
INDIVIDUAL, GROUP AND ORGANISATIONAL BEHAVIOUR
Understanding an organisation, Organisational Design in the Digital Age, Organisational Culture and Change, Conflict and Stress Management, Planning & Decision Making, Motivation Perception and Influence at Work
HUMAN RESOURCE MANAGEMENT
Talent Management: Manpower planning, Recruitment and selection, Job design and job description, Performance Management: Systems and Processes, HRM as a business driver
BUSINESS LAW AND ETHICS
Contract act and company law, Important tender clauses (such as pricing, indemnification), Business Ethics and Corporate social responsibility
COURSE 8: BUSINESS STRATEGY
OPPORTUNITY ANALYSIS & DEVELOPING A COMPETITIVE POSITION
Market sizing, Tools for Industry Analysis – is- Porter’s 5 forces, PESTEL Analysis, Tools for Internal Analysis – BCG Matrix, Business Model CanvasDeveloping a competitive position
FORMULATING AND IMPLEMENTING A GROWTH STRATEGY
Determining growth strategies using Ansoff Matrix Choosing between one of the four growth strategies Implementing a growth strategy
COURSE 9: MARKETING CHANNELS AND PLATFORMS -2
SEARCH ENGINE MARKETING
SEM Fundamentals and Ad Rank, Campaign Structure and Search Ad Creation, Evaluating and Optimising search campaign
DISPLAY MARKETING
Talent Management: Manpower planning, Recruitment and selection, Job design and job description, Performance Management: Systems and Processes, HRM as a business driver
EMAIL MARKETING
Understanding Email Marketing, Drafting an Email Strategy, Building and Managing an Email List, Email Automation, Email Marketing Analysis and Optimization
CONTENT MARKETING
Building a Content Strategy, Methodology of Content Marketing, Distributing content and analysing performance
EMERGING DIGITAL TRENDS
Mobile Marketing, Video Marketing
COURSE 10: DISTRIBUTION MANAGEMENT
CHANNEL DESIGN
Channel Objectives, Efect of Product Characteristics on Channel Design, Evaluation of Alternatives, Distribution Channels Segmentation, Designed Channel Implementation
CHANNEL STRUCTURE AND FUNCTIONS
Objective of Channel Intermediaries, Functions and roles within a Channel
WHOLESALING AND RETAILING
Introduction to Wholesaling and Retailing, Strategic Issues in Retailing, Strategic Issues in Wholesaling
EVALUATING CHANNELS: COST AND PROFITABILITY
Understanding Cost Analysis, Full Costing vs Segmental Costing: Cost classifications and contribution approach, Activity based costing, Strategic Profit Model
FRANCHISING AND LEGAL ISSUES IN MARKETING CHANNELS
Franchising, Channel Policies and Issues
SUPPLY CHAIN MANAGEMENT
Importance of digital supply chain, logistics and manufacturing, Inventory and supply management
Insights from Academicians & Industry Experts


Program Details
Program Duration
11 Months
Program Fee
INR 1,44,500 (plus taxes)
Flexible Payment Options Available
Eligibility
Bachelor’s degree in any field
Selection Process
Submit your application on upGrad’s website with relevant information related to your profile to get shortlisted
Program Starts
March 26th 2019
About UpGrad
upGrad is one of India’s largest online education platforms providing industry relevant programs for professionals, designed and delivered in collaboration with world-class businesses houses. Merging the latest technology, pedagogy and services, upGrad delivers an immersive learning experience for the digital world – anytime, anywhere. This PG Program in Managment will help professionals to expedite their career growth or make transition to managerial positions with specialization in marketing and sales.
For Admission
Visit: www.upgrad.com/sales-and-marketing
Email: IMTpgpm@upgrad.com
For further details, call us at 18002705552 or contact:+91-22-61562188

