PG Program in Management

Specialisation in Sales & Digital Marketing

10 MONTHS | PART-TIME | ONLINE

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Why this Program with IMT Ghaziabad & UpGrad ?

Industry recognised PG Certification

 

Better Career Opportunities

 

IMT Ghaziabad Alumni Status

 

Flexible learning without leaving your job

 

Program Highlights

Career Support & Growth

Get recognized as an alumnus of one of India’s top-ranked MBA college and also access to IMT Ghaziabad alumni job portal.
Land jobs at top companies through our 1:1 industry mentoring, CV & interview preparation, mock hiring tests and UpGrad’s career support with its industry partners.
Guaranteed 20 internships in digital marketing for younger professionals at disruptive digital companies.

Industry Relevant Curriculum & Offline Networking

Become future ready by mastering the concepts through 13 industry designed case studies and projects, 2 live projects and 5 mentorship sessions.
Participate in offline Base Camps and 3 meetups with peers, industry leaders, and faculty to grow your network.
Exclusive two-day workshop at IMT Ghaziabad campus on social media, analytics, CRM and soft skills, complimentary for our top 50 performers

Ease of Learning & No Final Exams

Earn credentials while staying on the job.
Access the content through the website and mobile app anywhere anytime.
No final exams

Program Curriculum

COURSE 1 : FUNDAMENTALS OF SALES AND MARKETING

FUNDAMENTALS OF MARKETING
Introduction to Marketing, STP, Marketing Mix or 4P’s, Elements of a Brand

EVOLUTION OF SALES AND MARKETING
Fundamentals of Sales, Sales Management, Digitalization Impact on Sales and Marketing

CONSUMER BEHAVIOUR
Introduction to the Study of Consumer Behavior & Models, Consumer Decision Making Process, Psychological Influences on Consumer Decision

COURSE 2: MARKET RESEARCH

RESEARCH DESIGN AND SECONDARY  RESEARCH
Research Design, Secondary Research

PRIMARY RESEARCH
Qualitative Research: Classic and Contemporary methods, Survey Design, Measurement, Sampling and Experimentation

COURSE 3 : INTRODUCTION TO MANAGEMENT AND LEADERSHIP

SKILL FOR EFFECTIVE  LEADERSHIP
Introduction to Leadership, Non verbal communication and body language, Emotional Intelligence, Verbal Communications and Speeches, Managerial Writing

BUILD A PERSONAL BRAND
Personal Brand Vision & Defining of target audience, Building of assets for personal branding, Monitoring your brand

COURSE 4: MARKETING CHANNELS AND PLATFORMS - 1

TELEVISION,  RADIO  AND PRINT MARKETING CHANNELS
Television and Radio Advertising, Print Publication Advertising

EVENT AND OUTDOOR  MARKETING CHANNELS
Event Marketing and Outdoor Advertising

SOCIAL MEDIA MARKETING
Establishing a brand’s social identity, Formulating Social Media Strategy, Measuring and Optimising Social Media Performance, Social Media Ad Platforms Walkthrough, Management and Listening Tools Walkthrough

SEARCH ENGINE OPTIMIZATION
Creating SEO Strategy, Performing SEO audit, Executing SEO Strategy Analysing, SEO Gaps and Optimise

COURSE 5: ACCOUNTING AND FINANCE

ACCOUNTING STATEMENTS AND RATIO ANALYSIS (BASICS OF FINANCE  AND ACCOUNTING)
Importance of accounting, Accounting Basics, Accounting equation and recording accounting transactions, Financial regulations, Balance Sheet, P&L Statement, Cash Flow Statement, Ratio Analysis

CAPITAL BUDGETING AND COST OF CAPITAL
Present and Future Values of annuities, Capital Budgeting Risk Analysis (sensitivity/scenario)

WORKING CAPITAL (PRODUCT  PERFORMANCE)
Working Capital Inventory Management, Receivable Management

COURSE 6: DISTRIBUTION MANAGEMENT

CHANNEL DESIGN
Channel Objectives, Efect  of Product Characteristics on Channel Design, Evaluation of Alternatives, Distribution Channels Segmentation, Designed Channel Implementation

CHANNEL STRUCTURE AND FUNCTIONS
Objective of Channel Intermediaries, Functions and roles within a Channel

WHOLESALING AND RETAILING
Introduction to Wholesaling and Retailing, Strategic Issues in Retailing, Strategic Issues in Wholesaling

EVALUATING CHANNELS: COST AND PROFITABILITY
Understanding Cost Analysis, Full Costing vs Segmental Costing: Cost classifications and contribution approach, Activity based costing, Strategic Profit Model

FRANCHISING AND LEGAL ISSUES IN MARKETING CHANNELS
Franchising, Channel Policies and Issues

SUPPLY CHAIN MANAGEMENT
Importance of digital supply chain, logistics and manufacturing, Inventory and supply management

COURSE 7: BUSINESS ANALYTICS

EDA AND SAMPLING
Data visualisation, Univariate analysis, Distributions, Sampling and Estimation

HYPOTHESIS AND MODELS
Hypothesis Testing, Covariance, Correlation and Regression Forecasting

COURSE 8: OB, HR MANAGEMENT, ETHICS AND LEGAL

INDIVIDUAL, GROUP AND ORGANISATIONAL BEHAVIOUR
Understanding an organisation, Organisational Design in the Digital Age, Organisational Culture and Change, Conflict and Stress Management, Planning & Decision Making, Motivation Perception and Influence at Work

HUMAN RESOURCE MANAGEMENT
Talent Management: Manpower planning, Recruitment and selection, Job design and job description, Performance Management: Systems and Processes, HRM as a business driver

BUSINESS LAW AND ETHICS
Contract act and company law, Important tender clauses (such as pricing, indemnification), Business Ethics and Corporate social responsibility

COURSE 9: MARKETING CHANNELS AND PLATFORMS -2

SEARCH ENGINE MARKETING
SEM Fundamentals and Ad Rank, Campaign Structure and Search Ad Creation, Evaluating and Optimising search campaign

DISPLAY MARKETING
Talent Management: Manpower planning, Recruitment and selection, Job design and job description, Performance Management: Systems and Processes, HRM as a business driver

EMAIL MARKETING
Understanding Email Marketing, Drafting an Email Strategy, Building and Managing an Email List, Email Automation, Email Marketing Analysis and Optimization

CONTENT  MARKETING
Building a Content Strategy, Methodology of Content Marketing, Distributing content and analysing performance

EMERGING DIGITAL  TRENDS
Mobile Marketing, Video Marketing

COURSE 10: LEAD AND CUSTOMER RELATIONSHIP MANAGEMENT

LEAD MANAGEMENT
Lead Qualification Framework, Lead Activity Measurement

CUSTOMER RELATIONSHIP MANAGEMENT
Implementation of CRM and customer journey management, Customer Loyalty Programs and Service Oferings,  Customer Profitability Analysis, Satisfaction- Profit Chain, Resource Allocation, Using CRM tools

COURSE 11: SALES AND MARKETING ANALYTICS

CUSTOMER VALUATION
Customer Lifetime Value, Customer Acquisition and Retention Marketing

CUSTOMER RELATIONSHIP MANAGEMENT
Market Basket Analysis and Lift, RFM Analysis and Direct Mail Campaigns Optimization, Retail Space and Sales Resources Allocation Optimization

WEB ANALYTICS
Introduction to Web Analytics, Google Analytics Walkthrough

COURSE 12: BUSINESS GROWTH STRATEGY

INTEGRATED  MARKETING STRATEGIES
Channel mix and budgeting, Media Planning, Content design, Cost vs Scale Model

BUSINESS STRATEGY FRAMEWORKS
BCG Matrix, Ansof Matrix

ECONOMICS FOR MANAGERS
Pricing: Tactical and Strategic, Break-even Analysis, Valuation

GO-TO-MARKET
Product Launch I Version Launch, Plan Route to Market

COURSE 13: SALES TEAM MANAGEMENT (WINNING SALES TEAM)

SALES PLANNING
Sales Quotas, Sales Budgets

HIRING AND TRAINING SALES PERSONNEL
Sales Personnel selection,Importance and types of Sales Training, Designing, Implementing and Evaluating Sales training programs

TERRITORY MANAGEMENT
Developing territories,Territory Management System

LEADING AND EVALUATING THE SALES FORCE
Salestorce, Sales Compensation Plans and Team Evaluation

Insights from Academicians & Industry Experts

Program Details

Program Duration
10 Months

Program Fee
INR 1,44,500 (plus taxes)
Flexible Payment Options Available

Eligibility
Bachelor’s degree in any field

Selection Process
Submit your application on UpGrad’s website with relevant information related to your profile to get shortlisted

Program Starts
September 2018

About UpGrad

UpGrad is one of India’s largest online education platforms providing industry relevant programs for professionals, designed and delivered in collaboration with world-class businesses houses. Merging the latest technology, pedagogy and services, UpGrad delivers an immersive learning experience for the digital world – anytime, anywhere. This PG Program in Managment will help professionals to expedite their career growth or make transition to managerial positions with specialization in marketing and sales.

For Admission

Visit: www.upgrad.com/sales-and-marketing
Email: IMTpgpm@upgrad.com
For further details, call us at 18002705552 or contact:+91-22-61562188

PG Program in Management ultima modifica: 2017-12-25T12:00:00+00:00 da imtadmin