PG Program in Marketing with Specialization in Digital Marketing

9 MONTHS | PART-TIME | ONLINE

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Why enroll in this program?

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Digital Marketing is pacing at a healthy 33.5% compound annual growth rate between now and 2022.

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India’s Digital Marketing industry is expected to produce more than 2 Million jobs by 2020.

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The average annual salary of a Mid-level Digital Marketer in India is 8 – 30 LPA

And with the high demand for professionals who are well-versed in the art of digital marketing outweighing the current supply, there is a large number of highly paid job opportunities for Digital Marketers in India and all over the globe.

Don’t you want to be a part of this zeitgeist?

IMT Ghaziabad’s faculty, Edureka experts, industry veterans, learners from around the world and a large pool of SMEs have collaborated to create this online PG Program in Marketing with Specialization in Digital Marketing. This PGP is a rigorous 9-month program with over 200 hours of intensive learning designed to make you not just industry-ready, but also help you excel in the exciting realm of Digital Marketing.

Program Features

Live Training by IMT Ghaziabad Faculty

Capstone project with Digital Marketing Simulation

15+ Digital Marketing Case Studies

Connect with IMT Ghaziabad Alumni network

Program Curriculum

1) Basics of Marketing and Consumer Behaviour
Basics of Marketing
Segmentation, Targeting, and Positioning
Understanding Consumer Behavior
Influences on Consumer Behavior
2) Marketing Mix Decisions

Branding Decisions
Product Mix Decisions
Designing Service Offering
Understanding Pricing Strategies
Channel Design Decisions
Channel Management Decisions
Developing Advertising Campaigns
Sales Promotions, Sponsorship Campaigns, and Public Relations

3) Digital Marketing - I (Organic)

Basics of Digital Marketing
Designing Buyer Personas
Creating a Website
Content Marketing
Search Engine Optimization – 1
Search Engine Optimization – 2

4) Digital Marketing - II (Paid and Owned)

Search Engine Marketing – 1
Search Engine Marketing – 2
Programmatic Advertising
Display Advertising
Video Marketing
Web Affiliate Marketing
Native Advertising
E-mail Marketing
Web Analytics and CRM

Midprogram Project 1
5) Social Media Marketing

Introduction to Social Media Marketing
Social Media Marketing Strategy
Marketing with Facebook
Marketing with Twitter
Marketing with YouTube
Marketing with Instagram
Marketing with LinkedIn
Online Reputation Management

Midprogram Project 2 on Social Media Marketing Strategy
6) Mobile Marketing

Mobile Marketing (Organic)
Moblle Marketing (Paid)
Mobile Analytics

7) Implementing and Measuring Integrated Digital Campaign

Implementing Integrated Digital Marketing Campaigns
Budgeting and Measuring ROI
Marketing Automation
Moral and Ethical Standards in Digital Marketing

Capstone Project

Program Director

Prof. Abhishek

Prof. Abhishek

Associate Professor

Institute of Management Technology, Ghaziabad
Holds a Ph.D. in Marketing Management from IIM Ahmedabad

Program Details 

Program Duration
9 Months

Program Fee
Course Price: Rs. 1,50,000/- +GST
EMI & Loan Facility Available

Eligibility
A candidate is eligible to enroll in this program if he/she holds a Bachelor’s Degree in any stream with at least 45% marks or equivalent CGPA

Selection Process
Candidates will have to complete a thorough online application process and attend telephonic interviews to be eligible for the Program in Marketing with Specialization in Digital Marketing, designed by Edureka and IMT Ghaziabad.

About Edureka

Edureka is an online education platform focused on delivering high-quality learning to Technology professionals. We have the highest course completion rate in the industry and we strive to create an online ecosystem for our global learners to equip themselves with industry-relevant skills in today’s cutting edge technologies. We house a team of dedicated instructors with vast industry experience backed by a support team that works round the clock, ready to help our learners maximize their experience.

For Admission

Visit: https://www.edureka.co/post-graduate/digital-marketing-certification
Email: admissions.pgp@edureka.co
For further details, call us at +91-9606058419

Contact from IMT Ghaziabad

Ms. Sudha Ramaswamy
email: mdp@imt.edu, sudhar@imt.edu