PG Program in Marketing with Specialization in Digital Marketing



Why enroll in this program?


Digital Marketing is pacing at a healthy 33.5% compound annual growth rate between now and 2022.


India’s Digital Marketing industry is expected to produce more than 2 Million jobs by 2020.


The average annual salary of a Mid-level Digital Marketer in India is 8 – 30 LPA

And with the high demand for professionals who are well-versed in the art of digital marketing outweighing the current supply, there is a large number of highly paid job opportunities for Digital Marketers in India and all over the globe.

Don’t you want to be a part of this zeitgeist?

IMT Ghaziabad’s faculty, Edureka experts, industry veterans, learners from around the world and a large pool of SMEs have collaborated to create this online PG Program in Marketing with Specialization in Digital Marketing. This PGP is a rigorous 9-month program with over 200 hours of intensive learning designed to make you not just industry-ready, but also help you excel in the exciting realm of Digital Marketing.

Program Features

Live Training by IMT Ghaziabad Faculty

Capstone project with Digital Marketing Simulation

15+ Digital Marketing Case Studies

Connect with IMT Ghaziabad Alumni network

Program Curriculum

Basics of Marketing and Consumer Behaviour

Basics of Marketing
Segmentation, Targeting, and Positioning
Understanding Consumer Behaviour
Influences on Consumer Behaviour
Product Mix Decisions
Branding Decisions

Digital Marketing - I

Basics of Digital Marketing
Content Marketing
Email Marketing
Display and Programmatic Advertising
Video Marketing
Affiliate Marketing

Social Media Marketing

Introduction to Social Media Marketing
Social Media Marketing Strategy
Designing buyer personas and cohorts
Marketing with Facebook
Marketing with Twitter
Marketing with YouTube
Marketing with Instagram
Marketing with LinkedIn

Implementing and Measuring Integrated Digital Campaign

Implementing Integrated Digital Campaigns
ROI of Social Media Campaigns
Mobile Marketing Analytics
Moral and Ethical Standards in Digital Marketing

Marketing Mix Decisions

Designing Service Offering
Understanding Pricing Strategies
Channel Design Decisions
Channel Management Decisions
Developing Advertising Campaigns
Developing Sales Promotions
Sponsorship Campaigns
Managing Public Relations

Digital Marketing - II

Search Engine Optimization – 1
Search Engine Optimization – 2
Search Engine Marketing – 1
Search Engine Marketing – 2
Native Advertising
Reputation Management

Mobile Marketing

Mobile Marketing Overview
Mobile Marketing Formats and Targeting – Traditional Formats
Mobile Marketing Formats and Targeting – New Formats
Mobile Marketing Applications in Shopping and Retailing
Mobile in Customer Lifecycle Management
Mobile Marketing Future

Program Faculty

Prof. Abhishek

Prof. Abhishek

Associate Professor

Institute of Management Technology, Ghaziabad
Holds a Ph.D. in Marketing Management from IIM Ahmedabad

Prof. Bikramjit Rishi

Prof. Bikramjit Rishi

Associate Professor

Institute of Management Technology, Ghaziabad
Holds a Ph.D. from Punjabi University, Patiala

Program Details 

Program Duration
9 Months

Program Fee
Course Price: Rs. 1,50,000/- +GST
EMI & Loan Facility Available

A candidate is eligible to enroll in this program if he/she holds a Bachelor’s Degree in any stream with at least 45% marks or equivalent CGPA

Selection Process
Candidates will have to complete a thorough online application process and attend telephonic interviews to be eligible for the Program in Marketing with Specialization in Digital Marketing, designed by Edureka and IMT Ghaziabad.

About Edureka

Edureka is an online education platform focused on delivering high-quality learning to Technology professionals. We have the highest course completion rate in the industry and we strive to create an online ecosystem for our global learners to equip themselves with industry-relevant skills in today’s cutting edge technologies. We house a team of dedicated instructors with vast industry experience backed by a support team that works round the clock, ready to help our learners maximize their experience.

For Admission

For further details, call us at +91-9606058419

PG Program in Marketing with Specialization in Digital Marketing ultima modifica: 2019-11-15T14:24:44+05:30 da imtadmin