IMT Nagpur
PG Program in Marketing with Specialization in Digital Marketing
9 MONTHS | PART-TIME | ONLINE
Why enroll in this program?
Digital Marketing is pacing at a healthy 33.5% compound annual growth rate between now and 2022.
India’s Digital Marketing industry is expected to produce more than 2 Million jobs by 2020.
The average annual salary of a Mid-level Digital Marketer in India is 8 – 30 LPA
And with the high demand for professionals who are well-versed in the art of digital marketing outweighing the current supply, there is a large number of highly paid job opportunities for Digital Marketers in India and all over the globe.
Don’t you want to be a part of this zeitgeist?
IMT Ghaziabad’s faculty, Edureka experts, industry veterans, learners from around the world and a large pool of SMEs have collaborated to create this online PG Program in Marketing with Specialization in Digital Marketing. This PGP is a rigorous 9-month program with over 200 hours of intensive learning designed to make you not just industry-ready, but also help you excel in the exciting realm of Digital Marketing.
Program Features
Live Training by IMT Ghaziabad Faculty
Capstone project with Digital Marketing Simulation
15+ Digital Marketing Case Studies
Connect with IMT Ghaziabad Alumni network
Program Curriculum
1) Basics of Marketing and Consumer Behaviour
Segmentation, Targeting, and Positioning
Understanding Consumer Behavior
Influences on Consumer Behavior
2) Marketing Mix Decisions
Branding Decisions
Product Mix Decisions
Designing Service Offering
Understanding Pricing Strategies
Channel Design Decisions
Channel Management Decisions
Developing Advertising Campaigns
Sales Promotions, Sponsorship Campaigns, and Public Relations
3) Digital Marketing - I (Organic)
Basics of Digital Marketing
Designing Buyer Personas
Creating a Website
Content Marketing
Search Engine Optimization – 1
Search Engine Optimization – 2
4) Digital Marketing - II (Paid and Owned)
Search Engine Marketing – 1
Search Engine Marketing – 2
Programmatic Advertising
Display Advertising
Video Marketing
Web Affiliate Marketing
Native Advertising
E-mail Marketing
Web Analytics and CRM
Midprogram Project 1
5) Social Media Marketing
Introduction to Social Media Marketing
Social Media Marketing Strategy
Marketing with Facebook
Marketing with Twitter
Marketing with YouTube
Marketing with Instagram
Marketing with LinkedIn
Online Reputation Management
Midprogram Project 2 on Social Media Marketing Strategy
6) Mobile Marketing
Mobile Marketing (Organic)
Moblle Marketing (Paid)
Mobile Analytics
7) Implementing and Measuring Integrated Digital Campaign
Implementing Integrated Digital Marketing Campaigns
Budgeting and Measuring ROI
Marketing Automation
Moral and Ethical Standards in Digital Marketing
Capstone Project
Program Director
Prof. Abhishek
Associate Professor
Institute of Management Technology, Ghaziabad
Holds a Ph.D. in Marketing Management from IIM Ahmedabad
Program Details
Program Duration
9 Months
Program Fee
Course Price: Rs. 1,50,000/- +GST
EMI & Loan Facility Available
Eligibility
A candidate is eligible to enroll in this program if he/she holds a Bachelor’s Degree in any stream with at least 45% marks or equivalent CGPA
Selection Process
Candidates will have to complete a thorough online application process and attend telephonic interviews to be eligible for the Program in Marketing with Specialization in Digital Marketing, designed by Edureka and IMT Ghaziabad.
About Edureka
Edureka is an online education platform focused on delivering high-quality learning to Technology professionals. We have the highest course completion rate in the industry and we strive to create an online ecosystem for our global learners to equip themselves with industry-relevant skills in today’s cutting edge technologies. We house a team of dedicated instructors with vast industry experience backed by a support team that works round the clock, ready to help our learners maximize their experience.
For Admission
Visit: https://www.edureka.co/post-graduate/digital-marketing-certification
Email: admissions.pgp@edureka.co
For further details, call us at +91-9606058419
Contact from IMT Ghaziabad
Ms. Sudha Ramaswamy
email: mdp@imt.edu, sudhar@imt.edu