20 years in Marketing Research and Analytics in Middle-East and South-East Asia, predominantly in following areas – • Strategic Research – Usage-Attitude-Behavior, Pricing, Market Feasibility and Potential Estimation • Innovation Research – Concept Test, New Product Development • Brand Research – antecedents of Brand Equity, Brand Health Tracking • Advertising and Communication Research – Copy Pre-testing, Post-testing, Activation Evaluation • Public Opinion Research – Opinion Poll, Exit Poll, Socio-economic polls • Retail Research – Shopper Behavior, Mystery Shopping • Loyalty Research – Customer Satisfaction, Stakeholders Satisfaction • Marketing analytics – Market-basket analysis, Marketing-mix modelling, Campaign Analytics, Customer segmentation etc.