Ram Mohan Dhara

Ram Mohan Dhara

Assistant Professor

Area: Marketing Management
Email: rmdhara@imt.edu

MSc (Physics), Delhi University
MBA (Marketing), Lucknow University
Ph.D (Pursuing), IIM Raipur

Certified Six-Sigma Black Belt from Indian Statistical Institute, New Delhi
Certified R-professional
Certified Python professional
Certified SAS professional
Certified Google Analytics Professional

Marketing Analytics with R
Marketing Analytics with Python
Advanced Data Visualization
Marketing Research and Consumer Insights

Machine Learning and Artificial Intelligence
Pricing Research and Analytics
Heuristics and Biases in Decision Making
Market Mavenism, Opinion Leadership in Social Media Marketing
Impact assessment methodologies for mass Government initiatives

Professional Experience

20 years in Marketing Research and Analytics in Middle-East and South-East Asia, predominantly in following areas –
• Strategic Research – Usage-Attitude-Behavior, Pricing, Market Feasibility and Potential Estimation
• Innovation Research – Concept Test, New Product Development
• Brand Research – antecedents of Brand Equity, Brand Health Tracking
• Advertising and Communication Research – Copy Pre-testing, Post-testing, Activation Evaluation
• Public Opinion Research – Opinion Poll, Exit Poll, Socio-economic polls
• Retail Research – Shopper Behavior, Mystery Shopping
• Loyalty Research – Customer Satisfaction, Stakeholders Satisfaction
• Marketing analytics – Market-basket analysis, Marketing-mix modelling, Campaign Analytics, Customer segmentation etc.

Achievements and Awards

Helped develop many big brands, innovative products and successful campaigns

Ram Mohan Dhara ultima modifica: 2018-03-08T12:45:46+00:00 da imtadmin