Area: Marketing Management
Prof. Abhishek has many years of experience of working, researching and teaching in marketing domain. He has conceptual and practical understanding of issues in marketing communication, consumer behavior, and retailing. During his work experience in marketing domain, he has been exposed to different contexts ranging from rural consumers in far-flung markets to influence of latest technology in consumer purchase decisions.
As an academic, his research interests have been in the field of marketing communications, e-commerce and digital marketing, promotion planning, and consumer behaviour in retail context. His current research work looks at advertising issues with public policy implications and role of technology in marketing communications. He is excited to learn and discover the opportunities offered by digital platforms with increasing focus on mobile platforms and technology.
FPM (IIM Ahmedabad)
Academic Experience – 8 years
Industry Experience – 4 years
Marketing Communication, E-commerce and Digital Marketing, Consumer Behaviour in Retail Context
Mobile Engagement and Marketing