Chapters in Books

Year-wise Publications
Agarwal, R., & Popli, S. (2025). NEP 2020 and Management Education: Opportunities and Challenges. In Suman Sharma & Tripti Bassi (Eds.), National Education Policy 2020: Roadmap to Future (pp. 137-150). New Delhi, India: Shipra Publications.
Tiwari, S. R. (2025). The Role of Fintech in Advancing Sustainability and Innovation. In Mahmoud Moussa & Adela McMurray (Eds.), The Palgrave Handbook of Breakthrough Technologies in Contemporary Organisations (pp. 373-385). Singapore: Springer Publication.
Malik, A., Dhingra, D., & Sharma, S. (2024). Frontier Technologies Supporting Sustainable Development in Business. In Tobias Endress & Yuosre F. Badir (Eds.), Business and Management in Asia: Disruption and Change (pp. 53-71). Singapore: Springer Publication.
Bhattacharyya, S., & Shrivastav, S. K. (2024). The crossroad of management puzzles and game theory. In Saibal Ghosh & Partha Ray (Eds.), Perspectives on Economics and Management: Essays in Honour of Anindya Sen (pp. 94-117). India: Routledge.
Khan, I., & Fatma, M. (2023). Customer engagement and trust: The moderating role of age and gender. In Raouf Ahmad Rather & Haywantee Ramkissoon (Eds.), Handbook of Customer Engagement in Tourism Marketing (pp. 158-169). Cheltenham, United Kingdom: Edward Elgar Publishing Limited.
Veldandi, A., Mishra, S. K., & Saxena, R. (2023). Family as an anchor during career transition: a case from India. In Jon Briscoe, Michael Dickmann, Douglas T. Hall, Wolfgang Mayrhofer & Emma Parry (Eds.), Understanding Careers Around the Globe: Stories and Sourcebook (pp. 101-109). Cheltenham, United Kingdom: Edward Elgar Publishing Limited.
Majithia, S., Vashisht, S., & Mundi, H. S. (2023). The Trustworthiness of Cryptocurrencies Among Youth in India. In Vinod Kumar Shukla, Sonali Vyas, Shaurya Gupta & Suchi Dubey (Eds.), Emerging Applications of Blockchain Technology (pp. 57-82). New York City, USA: Nova Science Publishers.
Srivastava, G., & Bag, S. (2023). Tools and Techniques of Digital Education. In John Wang (Ed.), Encyclopedia of Data Science and Machine Learning (pp. 1578-1598). Hershey, USA: IGI Global.
Kumar, D., & Mundi, H. S. (2022). A Bibliometric Analysis on CEOs’ Role in M&A Activity of Organizations. In Sudhir Rana, Sakshi & Jagroop Singh (Eds.), Exploring the Latest Trends in Management Literature (pp. 109-128). Bingley, United Kingdom: Emerald Group Publishing Limited.
Mukhopadhyay, S. (2022). Can Value-Based Selling Lead to Higher Enterprise Adoption of Cloud?: An Indian Perspective. In José Duarte Santos (Ed.), Sales Management for Improved Organizational Competitiveness and Performance (pp. 160-175). Hershey, USA: IGI Global.
Rishi, B., & Mohammed, J. (2022). Design, Execute, and Manage Promotions: Study on Social Media Platforms. In Sudhir Rana, Avinash K Shrivastava & Sachin Kumar Raut (Eds.), Promotional Practices and Perspectives from Emerging Markets (pp. 226-245). India: Routledge.
Sindhwani, R., Kumar, G. P., & Saddikuti, V. (2022). Effect of the COVID-19 pandemic on the social factors. In Mohammad Hadi Dehghani, Rama Karri & Sharmili Roy (Eds.), COVID-19 and the Sustainable Development Goals: Societal Influence (pp. 259-284). Amsterdam, Netherlands: Elsevier Publication.
Rishi, B., & Singh, H. (2022). Lacoste: Save Our Species Campaign. In Jishnu Bhattacharyya, M. S. Balaji, Yangyang Jiang, Jaylan Azer & Chandana R. Hewege (Eds.), Socially Responsible Consumption and Marketing in Practice (pp. 131-138). Singapore: Springer Publication.
Tiwari, S. R., & Homechaudhuri, S. (2022). Mapping Entrepreneurial Resilience Using Bibliometric Analysis – Future Agenda for Research in the Industry 4.0 Era. In Rajender Kumar, Rahul Sindhwani, Tavishi Tewary & J. Paulo Davim (Eds.), Principles of Entrepreneurship in the Industry 4.0 Era (pp. 21-38). Boca Raton, USA: CRC Press (Taylor & Francis Group).
Rishi, B., & Kuthuru, N. R. (2021). A Review for Managerial Guidelines for Social Media Integration of IMC in Digital Era. In Subhankar Das & Saikat Gochhait (Eds.), Digital Entertainment: The Next Evolution in Service Sector (pp. 187-212). Singapore: Palgrave Macmillan.
Agarwal, S., & Agarwal, P. K. (2021). Are Indian Microfinance Institutions Efficient? A Two-Stage Double Bootstrapped DEA Based Analysis. In Ananda S. & Dharmendra Singh (Eds.), Financial Inclusion in Emerging Markets (pp. 165-180). Singapore: Palgrave Macmillan.
Popli, S., & Rishi, B. (2021). Customer Experience Management – The Road Ahead. In Sapna Popli & Bikramjit Rishi (Eds.), Crafting Customer Experience Strategy: Lessons from Asia (pp. 199-218). Bingley, United Kingdom: Emerald Group Publishing Limited.
Rizvi, I. A., & Popli, S. (2021). Emotions: The Essence of Customers’ Experience. In Sapna Popli & Bikramjit Rishi (Eds.), Crafting Customer Experience Strategy: Lessons from Asia (pp. 47-64). Bingley, United Kingdom: Emerald Group Publishing Limited.
Rishi, B., & Popli, S. (2021). Getting Into the Customers, Shoes: Customer Journey Management. In Sapna Popli & Bikramjit Rishi (Eds.), Crafting Customer Experience Strategy: Lessons from Asia (pp. 21-45). Bingley, United Kingdom: Emerald Group Publishing Limited.
Saxena, R., & Kumar, Y. (2021). Influence of Artificial Intelligence on Work, People and the Firm: A Multi-Industry Perspective. In Payal Kumar, Anirudh Agrawal & Pawan Budhwar (Eds.), Human & Technological Resource Management (HTRM): New Insights into Revolution 4.0 (pp. 111-132). Bradford, United Kingdom: Emerald Group Publishing Limited.
Rishi, B., & Kuthuru, N. R. (2021). Leveraging Social Media to Create Socially Responsible Consumers. In Jishnu Bhattacharyya, Manoj Kumar Dash, Chandana Hewege, M.S. Balaji & Weng Marc Lim (Eds.), Social and Sustainability Marketing: A Casebook for Reaching Your Socially Responsible Consumers through Marketing Science (pp. 415-432). New York City, USA: Routledge.
Biswas, P. K., & Dygas, R. (2021). Preface. In Prana Krishna Biswas & Robert Dygas (Eds.), Asian Foreign Direct Investment in Europe (pp. xi-xiii). New York City, USA: Routledge.
Biswas, P. K., & Dygas, R. (2021). Role of government authorities in facilitating Asian FDI outflow to EU member states. In Prana Krishna Biswas & Robert Dygas (Eds.), Asian Foreign Direct Investment in Europe (pp. 113-126). New York City, USA: Routledge.
Roy, S., & Mitra, J. (2021). Technological Innovation in Public R&D Laboratories in India: Dissecting the Critical Dimensions. In Jay Mitra (Ed.), Indian Entrepreneurship: A Nation Evolving (Part of the Entrepreneurship and Development in South Asia: Longitudinal Narratives Book Series) (pp. 135-168). Singapore: Springer Publication.
Popli, S., & Rishi, B. (2021). The What, Why and How of Customer Experience. In Sapna Popli & Bikramjit Rishi (Eds.), Crafting Customer Experience Strategy: Lessons from Asia (pp. 1-20). Bingley, United Kingdom: Emerald Group Publishing Limited.
Sarkar, A., & Sarkar, J. G. (2020). “Thy Kingdom Come, Thy Will Be Done”: Consumer Journey From Brand Romance to Brand Fandom. In C. L. Wang (Ed.), Handbook of Research on the Impact of Fandom in Society and Consumerism (pp. 38-61). Hershey, USA: IGI Global.
Abhishek, Saxena, R., & Kumari, R. (2020). Farmers’ Producer Organization (FPO) of Kaushalya Foundation: Enabling Social Inclusion of Women Through Technology. In L. Poonamallee, J. Scillitoe & S. Joy (Eds.), Socio-Tech Innovation: Harnessing Technology for Social Good (pp. 203-221). London, United Kingdom: Palgrave Macmillan.
Das, K. (2020). India’s Tryst with TRIPS: Revisiting the Patent conundrum. In Ajitava Raychaudhuri, Prabir De & Suranjan Gupta (Eds.), World Trade and India: Multilateralism, Progress and Policy Response (pp. 234-262). London, United Kingdom: Sage Publications Private Limited.