IMTeam PRISM

Public Relations, Information, and Social Media (PRISM) Committee at IMT Ghaziabad aims to enhance communication and engagement within the Institute’s community and beyond. The primary focus is handling the institute narrative, sharing important updates, and fostering a vibrant online presence. Through strategic outreach and creative storytelling, PRISM aims to highlight the achievements and initiatives of the students, faculty, and staff, ensuring that the Institute’s voice is heard and celebrated.

Additionally, PRISM plays a pivotal role in shaping and managing the institution’s brand identity. This committee is tasked with developing and implementing comprehensive marketing campaigns designed to enhance the college’s visibility and reputation within the academic community and beyond.

One of its primary functions is to oversee media outreach, establishing and maintaining productive relationships with various media outlets to ensure accurate and positive representation of the college in the public sphere. This includes preparing and distributing press releases that communicate important news, events, and achievements, fostering an informed relationship with stakeholders.

Public Relations: This involves managing the institute’s image and reputation. The committee works on crafting and disseminating press releases, organising events, and developing strategies to promote positive coverage.

Information Dissemination: The committee ensures that accurate and timely information about the university’s activities, achievements, and policies is communicated to students, staff, alumni, and the public. This includes creating newsletters, managing internal communications, and overseeing the university’s website content.

Social Media Management: The committee develops and implements social media strategies to engage with the university community and the broader public. This includes creating and curating content for platforms like Facebook, Twitter, Instagram, LinkedIn, and others, as well as monitoring and responding to interactions and feedback.
The goal is to enhance the university’s visibility, foster positive relationships with various stakeholders, and effectively communicate its messages and values.

The key events organised by IMTeam PRISM are:
1. TEDxIMTGhaziabad: As the flagship event of the institution, TEDxIMTGhaziabad brings together students, faculty, alumni, and local thought leaders to present captivating talks on a wide range of topics—from technology and science to art and social issues. It helps inspire the student community by sharing innovative ideas and diverse perspectives.
This event embodies the institute’s commitment to fostering a culture of creativity, critical thinking, and collaboration. Attendees witness thought-provoking presentations, interactive discussions, and opportunities to connect with like-minded individuals.

2. Xposure: Xposure is a prestigious national-level photography competition designed to highlight the artistic talents of business school students from across the country. This annual contest invites participants to submit their most compelling photographic works, showcasing their creativity and unique perspectives. Winners not only receive attractive cash prizes but also gain the opportunity to have their photographs prominently featured on the official social media channels and platforms of IMT Ghaziabad.

3. Communicon: Communicon is the flagship event of the committee, spanning two dynamic days filled with a variety of engaging activities:
Chaos Theory: An online case battle featuring top business schools like IIM Indore, IIM Rohtak, IIM Kashipur, MDI Gurgaon, SCMHRD, MICA, TAPMI, DSE, etc. Participants across the country tackle challenging public relations scenarios, showcasing their strategic thinking and problem-solving skills.

Legacy Wars: A series of informal yet competitive events where IMT Ghaziabad’s clubs and committees vie to demonstrate their unique contributions and achievements, each aiming to enhance its reputation and legacy.

Media Conclave: A gathering of industry intellectuals and luminaries who share their expertise and insights, guiding attendees through the complexities and trends of the media landscape.

During the Convocation Ceremony, the PRISM Committee assumes comprehensive responsibility for all publications across various platforms, including social media, the college website, and press releases. The committee ensures live coverage of the event, facilitating real-time engagement with the broader community.

In addition to managing digital communications, the committee conducts interviews with alumni, parents, and other stakeholders, capturing their reflections and insights. Through these efforts, the committee plays a crucial role in enhancing the visibility and significance of the convocation, reinforcing the college’s commitment to community and tradition.

By effectively leveraging digital communication tools, the committee aims to create a dynamic and interactive online environment that reflects the college’s values and mission.

In summary, the Public Relations, Information, and Social Media Committee (PRISM) serves as a vital conduit for information dissemination, brand promotion, and community engagement, ensuring the college’s message is clear, consistent, and impactful across all channels.