IMT Nagpur
Post Graduate Diploma in Management (Marketing)
A two-year AACSB-accredited flagship program built on knowledge,
innovation, tech-readiness, leadership, and sustainability.
PGDM Marketing At A Glance
Program Type
PGDM (Full-Time, Residential)
Duration
2 Years
Accreditation
AACSB, NBA, AICTE Approved
Ideal For
Aspiring Leaders & Innovators
Pedagogy
Experiential & Case-Based Learning
INTRODUCTION
The two-year Post Graduate Diploma in Management (Marketing) at IMT Ghaziabad prepares students to become skilled, creative, and data-driven marketing professionals who can thrive in dynamic business environments. The program builds strong fundamentals in consumer understanding, brand strategy, sales and distribution, analytics, and digital marketing. Students learn through case studies, simulations, design thinking, and hands-on projects that help them apply concepts to real business challenges.
Along with core marketing courses, students can choose from a range of electives to deepen their learning in areas such as digital strategy, marketing analytics, customer experience, integrated marketing communication, and retail strategy. This flexibility allows students to tailor their academic journey to match individual interests and career goals.
The IMT Edge
Industry-Relevant Curriculum
The curriculum is updated regularly based on feedback from faculty, alumni, and marketing leaders. Students learn contemporary concepts that reflect real market needs and evolving customer dynamics.
Tech-Enabled Learning
Students gain skills in analytics, digital marketing tools, and AI-supported platforms. Learning is supported by simulations like MarkStrat and Hubro and analytical tools that prepare students for modern marketing roles.
Faculty Thought Leadership
Students learn from faculty who publish in top journals, develop cases for Harvard and Ivey, and engage with companies on marketing and sustainability initiatives. Their research and industry insights enrich classroom learning.
Experiential Learning
Hands-on projects, live case discussions, and industry-linked assignments help students build practical skills. Students work on real marketing problems and develop solutions used by companies.
Flexible Specialization
Students can personalize their learning through a wide selection of marketing electives and cross-functional courses, helping them build a specialization that aligns with their career aspirations.
Program Architecture | PGDM 2024-26
Foundation Course
| Sr. No. | Course Code | Foundation Courses | Credits | Contact hours |
| 1 | PGPFES | Microeconomics | EP | 20 |
| 2 | PGPFOS | Quantitative Methods for Business (15hrs in foundation and 15hrs in Term 1) | EP | 30 |
| 3 | PGPFMM | Case Learning Pedagogy | EP | 15 |
| 4 | PGPFHR | Personal Growth Lab | EP (Workshop) | |
| 5 | PGPFIT | Spread Sheet Modelling | EP | 20 |
| 6 | PGPFFM | Introduction to Accounting and Finance | EP | 10 |
| 7 | PGPFSE | Introduction to Management | EP | 15 |
Core Courses
| Sr. No. | Course Code | Core Courses | Credits |
| 1 | PGPCMM101 | Marketing Management | 3 |
| 2 | PGPCFM102 | Accounting for business decisions | 3 |
| 3 | PGPCHR103 | Organizational Behavior | 3 |
| 4 | PGPCES104 | Macroeconomics for Managers | 3 |
| 5 | PGPCOS105 | Operations Management | 3 |
| 6 | PGPCFM106 | Business and Corporate finance | 3 |
| 7 | PGPCFM107 | Managerial Accounting | 3 |
| 8 | PGPCHR108 | Human Resource Management | 3 |
| 9 | PGPCIT109 | Digital Business Strategy | 3 |
| 10 | PGPCSE110 | Entrepreneurial Manager | 3 |
| 11 | PGPCSE111 | Strategic Management | 3 |
| 12 | PGPCBA112 | Data Analytics and AI for Business | 3 |
Practice Courses
| Sr. No. | Course Code | Practice Courses | Credits |
| 1 | PGPPSI101 | Summer Internship Project | 3 |
| 2 | PGPPBR102/PGPPSI102 | Business Research/Startup Incubation | 3 |
| 3 | PGPPTR103 | Technology Readiness | 3 |
| 4 | PGPPBE104 | Business Environment | 3 |
| 5 | PGPPBC105 | Business Communication | 3 |
| 6 | PGPPDT106 | Design Thinking | 2 |
| 7 | PGPPCT107 | Critical Thinking | 2 |
| 8 | PGPPSR108 | Sustainability and Social Responsibility | 2 |
| 9 | PGPPLB109 | Legal Aspects of Business | 2 |
Area: Marketing
| Sr. No. | Course Code | Core of Major | Credits | Prerequisites/ Parallel courses* |
| 1 | PGPMMM201 | Consumer Behavior | 3 | Marketing Management (PGPCMM101) |
| 2 | PGPMMM202 | Sales and Distribution Management | 3 | |
| 3 | PGPMMM203 | Integrated Marketing Communication | 3 | |
| 4 | PGPMMM204 | Digital Marketing | 3 | |
| 5 | PGPMMM205 | Marketing Research | 3 | |
| 6 | PGPMMM206 | Product & Brand Management | 3 | |
| 7 | PGPMMM207 | Marketing of Services & Experience Management | 3 | |
| 8 | PGPMMM208 | Strategic Marketing with Markstrat | 3 | |
| Specialization Courses | ||||
| 1. | PGPMMS301 | B2B Marketing (B2B) | 3 | Sales and Distribution Management PGPMMM202 |
| 1. | PGPMMS302 | Customer and Trade Marketing | 3 | |
| 2. | PGPMMS303 | Channel Management | 3 | |
| 3. | PGPMMS304 | Customer Relationship Management | 3 | |
| 4. | PGPMMS305 | Sales Negotiation | NC (Contact Hours-20) | |
| 5. | PGPMMD301 | Digital and Social Media Marketing Tools (Digital Lab-1) | 3 | Digital Marketing PGPMMM 204 |
| 6. | PGPMMD302 | Digital & Social Media Analytics (Digital Lab-2) | 3 | |
| 7. | PGPMMD303 | Electronic Commerce Management | 3 | |
| 8. | PGPMMD304 | Social Media Platforms and Content Management | 3 | |
| 9. | PGPMMB301 | Creating Winning Brands | 3 | Consumer Behavior PGPMMM 201 |
| 10. | PGPMMB302 | Integrated Media Planning | 3 | |
| 11. | PGPMMB303 | Brand Communication | 3 | |
| 12. | PGPMMB304 | Pricing Dynamics and Revenue Management | 3 | |
* Tentative, to be confirmed by Area
Area: Finance
| Sr. No. | Course Code | Core of Major | Credits | Prerequisites/ Parallel courses* |
| 1 | PGPFMM201 | Business Valuation | 3 | Business and Corporate finance (PGPCFM106) Managerial Accounting (PGPCFM107) |
| 2 | PGPFMM202 | Financial Statement Analysis | 3 | |
| 3 | PGPFMM203 | Fintech (Blockchain/Crypto/ML AI) | 3 | |
| 4 | PGPFMM204 | Mergers Acquisitions and Corporate restructuring | 3 | |
| 5 | PGPFMM205 | Derivatives Management | 3 | |
| 6 | PGPFMM206 | Security Analysis and Portfolio Management | 3 | |
| 7 | PGPFMM207 | Financial Risk Management | 3 | |
| 8 | PGPFMM208 | Management of Financial Services | 3 | |
| Sr. No. | Specialization Courses | |||
| 1. | PGPFMB301 | Credit Risk: Analysis, Evaluation and Management | 3 | Financial Risk Management (PGPFMM207) |
| 2. | PGPFMB302 | Fixed Income Securities | 3 | |
| 3. | PGPFMB303 | Corporate banking | 3 | |
| 4. | PGPFMB304 | Financial Analytics | 3 | |
| 5. | PGPFMB305 | Project Appraisal and Financing | 3 | |
| 6. | PGPFMB306 | International Financial Management | 3 | |
| 7. | PGPFMC301 | Investment Banking | 3 | Business Valuation (PGPFMM201) |
| 8. | PGPFMC302 | Fixed Income Securities # | 3 | |
| 9. | PGPFMC303 | Wealth Management # | 3 | |
| 10. | PGPFMC304 | Venture Capital & Private Equity | 3 | |
| 11. | PGPFMW301 | Wealth Management | 3 | Security Analysis and Portfolio Management (PGPFMM206) |
| 12. | PGPFMW302 | Venture Capital & Private Equity # | 3 | |
| 13. | PGPFMW303 | International Financial Management # | 3 | |
| 14. | PGPFMW304 | Behavioral Finance | 3 | |
# Co-opted courses
* Tentative, to be confirmed by Area
Area: Operations and Supply Chain
| Sr. No. | Course Code | Core of Major | Credits | Prerequisites/ Parallel courses* |
| 1 | PGPOSM201 | Management Science | 3 | Operations Management (PGPCOS105) |
| 2 | PGPOSM202 | Supply Chain Management | 3 | |
| 3 | PGPOSM203 | Sustainable Operations Management | 3 | |
| 4 | PGPOSM204 | Strategic Sourcing | 3 | |
| 5 | PGPOSM205 | Project Management | 3 | |
| 6 | PGPOSM206 | Global Service Operations | 3 | |
| 7 | PGPOSM207 | Operations Strategy | 3 | |
| 8 | PGPOSM208 | Supply Chain Modelling | 3 | |
| Sr. No. | Specialization Courses | |||
| 1 | PGPOST301 | Demand Driven Planning | 3 | Supply Chain Management (PGPOSM202) |
| 2 | PGPOST302 | Management of Technology: a production managers perspective | 3 | |
| 3 | PGPOST303 | Digital Supply Chain Strategy | 3 | |
| 4 | PGPOST304 | Logistics and Distribution Management | 3 | |
* Tentative, to be confirmed by Area
Area: Human Resource Management
| Sr. No. | Course Code | Core of Major | Credits | Prerequisites/ Parallel courses* |
| 1 | PGPHRM201 | Career Management & Succession Planning | 3 | Organizational Behavior (PGPCHR103) Human Resource Management (PGPCHR108) |
| 2 | PGPHRM202 | Compensation & Reward Management | 3 | |
| 3 | PGPHRM203 | Competency Mapping & Assessment Centers | 3 | |
| 4 | PGPHRM204 | Employee Relations and Labor Laws | 3 | |
| 5 | PGPHRM205 | Strategic Staffing | 3 | |
| 6 | PGPHRM206 | Learning & Development | 3 | |
| 7 | PGPHRM207 | Organizational Design & Dynamics | 3 | |
| 8 | PGPHRM208 | Performance Management | 3
| |
| Sr. No. | Specialization Courses | |||
| 1 | PGPHRT301 | Cross-cultural Competence for Managers | 3 | Organizational Behavior (PGPCHR103) Human Resource Management (PGPCHR108) |
| 2 | PGPHRT302 | Creating and Sustaining an Inclusive Workplace | 3 | |
| 3 | PGPHRT303 | Adaptive Leadership and Change Management | 3 | |
| 4 | PGPHRT304 | Leadership Excellence: Creating High-Performing Teams | 3 | |
| 5 | PGPHRT305 | Strategic HRM | 3 | |
* Tentative, to be confirmed by Area
Area: Business Analytics
| Sr. No. | Course Code | Subject | Credits | Prerequisites/ Parallel courses* |
| 1 | PGPBAT301 | Business Analytics for Managers | 3 | Data Analytics and AI for Business (PGPCBA112) |
| 2 | PGPBAT302 | Forecasting techniques for business applications | 3 | |
| 3 | PGPBAT303 | Gen-AI for Managers | 3 | |
| 4 | PGPBAT304 | Applied Deep learning and Prescriptive Analytics for Business | 3 |
* Tentative, to be confirmed by Area
Area: Information Technology Management
| Sr. No. | Course Code | Subject | Credits | Prerequisites/ Parallel courses* |
| 1 | PGPITT301 | Information Technology Service Outsourcing and Vendor Management | 3 | Digital Business Strategy (PGPCIT109) |
| 2 | PGPITT302 | Managing Digital Products and Projects | 3 | |
| 3 | PGPITT303 | Enterprise Management with SAP and Big data | 3 | |
| 4 | PGPITT304 | AI, Cloud and IoT for Digital Business Innovation | 3 | |
| 5 | PGPITT305 | Business Innovation Through Blockchain | 3 |
* Tentative, to be confirmed by Area
Area: Strategy, Innovation and Entrepreneurship
| Sr. No. | Course Code | Subject | Credits | Prerequisites/ Parallel courses* |
| 1. | PGPSEE301 | Entrepreneurial Finance | 3 | Entrepreneurial Manager (PGPCSE110) |
| 2. | PGPSEE302 | HR for Start-ups | 3 | |
| 3. | PGPSEE303 | Start-up Incubation | 3 | |
| 4. | PGPSEE304 | Entrepreneurial Marketing | 3 | |
| 5. | PGPSEE305 | Experiential Entrepreneurship | 3 | |
| 6. | PGPSEC301 | Consulting communication & client relations | 3 | Strategic Management (PGPCSE111) and Other functional courses |
| 7. | PGPSEC302 | Consulting Skills Lab I | 3 | |
| 8. | PGPSEC303 | Consulting Skills Lab II | 3 | |
| 9. | PGPSEC304 | Industry and competitor analysis | 3 |
* Tentative, to be confirmed by Area
Area: Economics and Sustainability
| Sr. No. | Course Code | Subject | Credits | Prerequisites/ Parallel courses* |
| 1 | PGPEST301 | ESG Risk Assessment and Business Compliance | 3 | Microeconomics (PGPFES) Macroeconomics for Managers (PGPCES104) Business Environment (PGPPBE104) |
| 2 | PGPEST302 | Business, Government and Society | 3 | |
| 3 | PGPEST303 | Strategic Games in Sustainable Marketing | 3 | |
| 4 | PGPEST304 | Behavioral Economics for Sustainable Businesses | 3 | |
| 5 | PGPEST305 | Digital Economy and Sustainable Business | 3 | |
| 6 | PGPEST306 | Economics of AI for Sustainability | 3 |
* Tentative, to be confirmed by Area