Juhi Gahlot Sarkar

Juhi Gahlot Sarkar

Assistant Professor

Area: Marketing Management
Email: jgsarkar@imt.edu

PhD in Marketing from IBS, Hyderabad,
MBA from IBS, Hyderabad
B.Tech in Electronics and Telecommunication from U.P. Technical University

Business Research Methods,
Market Research,
Marketing Management,
Consumer Behaviour

Consumer-brand relationships

Selected Publications

Books:

Sarkar, A. and Sarkar, J.G., Book Chapter titled “Thy Kingdom Come, Thy Will Be Done”: Attaining Divine Transcendence Through Brand Fandom, Evidence From India” (2018) in book “Exploring the Rise of Fandom in Contemporary Consumer Culture”.

Journals:
ABDC-A*

1.Wang, C.L., Sarkar, J.G. and Sarkar, A. (Forthcoming), “Hallowed be Thy Brand: Measuring Perceived Brand Sacredness”, European Journal of Marketing (5 year impact factor 2.545)

ABDC-A

1. Sarkar, A., Sarkar, J.G. and Bhatt, G. (Forthcoming).”Store Love in Single Brand Retailing: The Roles of Relevant Moderators”, Marketing Intelligence and Planning (ABDC-A, Emerald Publisher, impact factor: 1.421)
2. Sreejesh, S., Sarkar, J. G., Sarkar, A. and M. R. Anusree (Forthcoming), “Investigating the Roles of Hotel Brand Relationship Norms in Generating Relationship Satisfaction and Commitment”, International Journal of Contemporary Hospitality Management (ABDC-A journal; Emerald publisher; 5 year Impact factor: 3.464)
3. Wang, C., Sarkar, A. and Sarkar, J. G. (2018), “Building the Holy Brand: Towards a Theoretical Model of Brand Religiosity”, International Journal of Consumer Studies, Vol. 42 No. 6, pp. 736-743 (ABDC-A category journal; impact factor: 1.5).
4. Sarkar, A., Sarkar, J. G., S. Sreejesh, and M. R. Anusree (2018), “A Qualitative Investigation of E-tail Brand Affect”, Marketing Intelligence and Planning, Vol. 36 No. 3, pp. 365-380 (ABDC-A journal; Emerald publisher,impact factor: 1.421); doi/full/10.1108/MIP-09-2017-0198.
5. Sreejesh, S., Sarkar, J. G., Sarkar, A., Eshghi, A. and M. R. Anusree (2018), “The Impact of Other Customer Perception on Consumer-Brand Relationships”, Journal of Service Theory and Practice, Vol. 28 No. 2, pp. 130-146 (ABDC-A journal; impact factor: 1.395; Emerald publisher).
6. Eshghi, A., Sarkar, J. G. and Sarkar, A. (2017), “Impact of Online Advertising on Adolescent’s Brand Attitudes”, Marketing Intelligence and Planning, Vol. 35 No. 6, pp. 706-723 (This journal is indexed in ABDC-A; Emerald publisher,impact factor: 1.421).
7. Sarkar, J. G. and Sarkar, A. (2017), “Investigating young consumers’ retail purchase embarrassment”, Marketing Intelligence and Planning, Vol. 35 No. 1, pp. 111-129 (This journal is indexed in ABDC-A; Emerald publisher, impact factor: 1.421). Print ISSN: 0263-4503.

ABDC-B

1. Sarkar, J. G. and Sarkar, A. (2017), “You are an Embarrassment: A Qualitative Investigation of Brand Embarrassment among Young Adolescents”, Qualitative Market Research: An International Journal, Vol. 20 No. 3, pp. 289-305 (This journal is indexed in ABDC-B; Emerald publisher). Print ISSN: 1352-2752
2. Sarkar, A. and Sarkar, J. G. (2017), “Validating fashion brand centrality scale amongst young adults”, Journal of Fashion Marketing and Management, Vol. 21 No. 1, pp. 133-156 (This journal is indexed in ABDC-B; Emerald publisher). ISSN: 1361-2026.
3. Sarkar, A. and Sarkar, J. G. (2017), “Sing Hosanna for the Brands: The Process of Substituting Religion with Brand”, Society and Business Review, Vol. 12. No. 1, pp. 33-45 (This journal is indexed in ABDC-B; Emerald publisher). ISSN: 1746-5680
4. Sarkar, J. G. and Sarkar, A. (2017), “Brand religiosity: An epistemological analysis of the formation of social anti-structure through the development of distinct brand sub-culture”, Society and Business Review, Vol. 12. No. 1, pp. 20-32 (This journal is indexed in ABDC-B; Emerald publisher). ISSN: 1746-5680
5. Sarkar, J. G. and Sarkar, A. (2016), “Up, Close and Intimate: Qualitative Inquiry into Brand Proximity amongst Young Adult Consumers in Emerging Market”, Young Consumers, Vol. 17 No. 3, pp. 256-273 (This journal is indexed in ABDC-B; Emerald publisher). Print ISSN: 1747-3616.
6. Sarkar, A. and Sarkar, J. G. (2016), “Devoted to you my love: Brand devotion amongst young consumers in emerging Indian market”, Asia Pacific Journal of Marketing and Logistics, Vol. 28 No. 2, pp. 180-197 (This journal is indexed in ABDC-B; Emerald publisher, impact factor: 1.204). ISSN: 1355-5855
7. Sarkar, J. G., Sarkar, A. and Ponnam, A. (2015), “Exploration of brand sacralization among the young adult consumers in the context of emerging Asian market”, Young Consumers, Vol. 16 No. 3, pp. 264-280 (ABDC-B journal; Emerald publisher). [Print ISSN: 1747-3616].

ABDC-C
1. Sarkar, A. and Sarkar, J. G. and Rao, K. S. V. G. (2016),”How to develop emotional attachment amongst patients towards hospitals? A Qualitative Investigation in the Context of Emerging Indian Market”, Journal of Asia Business Studies, Vol. 10 No. 3, pp. 213-229 (This journal is indexed in ABDC-C; Emerald publisher). Print ISSN: 1558-7894.
2. Sarkar, A. and Sarkar, J. G. (2015), “Development of a theoretical framework for brand devotion”, The Marketing Review, Vol. 15 No. 2, pp. 185-199 (This journal is indexed in ABDC-C category; Westburn publisher). Print ISSN: 1469-347X; Online ISSN: 1472-1384.

Reviews and Case Study

Sakar, J.G. and Paul, R., “I-Pill: Market Development Challenges at Piramal Enterprises Limited” (2016) in ICMR India case studies

Academic Experience

Assistant Professor at IMT Ghaziabad, September 2018-till date
Assistant Professor at IMI, Delhi, June 2018-September 2018
Assistant Professor at IBS, Hyderabad, September,2017- May, 2018
Research Scholar at IBS, Hyderabad, July 2013- August, 2017

Professional Experience

Management Trainee at HDFC Life, June 2011- April, 2012
Software Engineer at Infosys Technologies Limited, January 2007- April 2009

Reviewer

Ad-hoc reviewer for ‘Journal of Product and Brand Management’, ‘Asia Pacific Journal of Business Administration’, ‘Qualitative Market Research: An International Journal’, ‘International Journal of Sociology and Social Policy’, ‘International Journal of Emerging Markets’ and ‘Journal of Asia Business Studies’.

Juhi Gahlot Sarkar ultima modifica: 2018-09-24T11:26:43+00:00 da imtadmin