Dr. Juhi Gahlot Sarkar is a Ph.D. in Management (Marketing) from IBS, Hyderabad. She offers Marketing Analytics, Marketing Management and New Age Marketing to PGDM and PGDM Part Time students. Her research focuses on understanding consumer-brand relationships across contexts and domains. Articles authored by her have appeared in reputed international journals like European Journal of Marketing, Information Technology and People, International Journal of Contemporary Hospitality Management, Marketing Intelligence and Planning, Journal of Service Theory and Practice, and International Journal of Consumer Studies.

Ph.D. in Marketing Management

Dr. Juhi has 3 years of industry experience and 5 years of academic experience

Her research interests include understanding consumer-brand relationships using multitude techniques such as experimental designs, and qualitative and quantitative surveys.