Abhigyan Sarkar

Abhigyan Sarkar

Assistant Professor

Area: Marketing
Email: asarkar@imt.edu

2005: MBA (Marketing) from West Bengal University of Technology 2012: PhD (Marketing) from ICFAI University Dehradun
Marketing Communication, Brand Management, Consumer Behavior.
Consumer-Brand Relationship
Articles/Papers Published:

ABDC-A* categorized publication:
1. Wang, C.L., Sarkar, J.G. and Sarkar, A. (Forthcoming), “Hallowed be Thy Brand: Measuring Perceived Brand Sacredness”, European Journal of Marketing (ABDC-A*; 5 years impact factor 2.545).

ABDC-A categorized publications:
2. Sarkar, A., Sarkar, J. G. and Bhatt, G. (Forthcoming), “Store Love in Single Brand Retailing: The Roles of Relevant Moderators”, Marketing Intelligence and Planning, Vol. 36 No. 3, pp. 365-380 (ABDC-A journal; Emerald publisher; Impact factor: 1.421).
3. Sreejesh, S., Sarkar, J. G., Sarkar, A. and M. R. Anusree (Forthcoming), “Investigating the Roles of Hotel Brand Relationship Norms in Generating Relationship Satisfaction and Commitment”, International Journal of Contemporary Hospitality Management (ABDC-A journal; Emerald publisher; Impact factor: 3.19)
4. Wang, C., Sarkar, A. and Sarkar, J. G. (2018), “Building the Holy Brand: Towards a Theoretical Model of Brand Religiosity”, International Journal of Consumer Studies, Vol. 42 No. 6, pp. 736-743 (ABDC-A category journal; impact factor: 1.5).
5. Sarkar, A., Sarkar, J. G., S. Sreejesh, and M. R. Anusree (2018), “A Qualitative Investigation of E-tail Brand Affect”, Marketing Intelligence and Planning, Vol. 36 No. 3, pp. 365-380 (ABDC-A journal; Emerald publisher; Impact factor: 1.421).
6. Sreejesh, S., Sarkar, J. G., Sarkar, A., Eshghi, A. and M. R. Anusree (2018), “The Impact of Other Customer Perception on Consumer-Brand Relationships”, Journal of Service Theory and Practice, Vol. 28 No. 2, pp. 130-146 (ABDC-A journal; impact factor: 1.098; Emerald publisher).
7. Eshghi, A., Sarkar, J. G. and Sarkar, A. (2017), “Impact of Online Advertising on Adolescent’s Brand Attitudes”, Marketing Intelligence and Planning, Vol. 35 No. 6, pp. 706-723 (This journal is indexed in ABDC-A; Emerald publisher; Impact factor: 1.421).
8. Sarkar, J. G. and Sarkar, A. (2017), “Investigating young consumers’ retail purchase embarrassment”, Marketing Intelligence and Planning, Vol. 35 No. 1, pp. 111-129 (This journal is indexed in ABDC-A; Emerald publisher; Impact factor: 1.421).
9. Ghosh, T. and Sarkar, A. (2016), “To feel a place of heaven: Examining the role of sensory reference cues and capacity for imagination in destination marketing”, Journal of Travel & Tourism Marketing, Vol. 33 Special/supplementary issue 1, pp. 25-37 (ABDC-A/SCOPUS; Taylor & Francis publisher; 5 years impact factor: 1.205).
10. Roy, Sanjit., Eshghi, Abdolreza. and Sarkar, Abhigyan. (2013), “Antecedents and Consequences of Brand Love”, Journal of Brand Management, Vol. 20 No. 4, pp. 325-332 (This journal is indexed in ABDC-A category; Palgrave publisher; Impact factor: 1.564).

ABDC-B categorized publications:
11. Sarkar, J. G. and Sarkar, A. (2017), “You are an Embarrassment: A Qualitative Investigation of Brand Embarrassment among Young Adolescents”, Qualitative Market Research: An International Journal, Vol. 20 No. 3, pp. 289-305 (This journal is indexed in ABDC-B; Emerald publisher).
12. Sarkar, A. and Sarkar, J. G. (2017), “Validating fashion brand centrality scale amongst young adults”, Journal of Fashion Marketing and Management, Vol. 21 No. 1, pp. 133-156 (This journal is indexed in ABDC-B; Emerald publisher).
13. Sarkar, A. and Sarkar, J. G. (2017), “Sing Hosanna for the Brands: The Process of Substituting Religion with Brand”, Society and Business Review, Vol. 12. No. 1, pp. 33-45 (This journal is indexed in ABDC-B; Emerald publisher).
14. Sarkar, J. G. and Sarkar, A. (2017), “Brand religiosity: An epistemological analysis of the formation of social anti-structure through the development of distinct brand sub-culture”, Society and Business Review, Vol. 12. No. 1, pp. 20-32 (This journal is indexed in ABDC-B; Emerald publisher).
15. Sarkar, J. G. and Sarkar, A. (2016), “Up, Close and Intimate: Qualitative Inquiry into Brand Proximity amongst Young Adult Consumers in Emerging Market”, Young Consumers, Vol. 17 No. 3, pp. 256-273 (This journal is indexed in ABDC-B; Emerald publisher).
16. Sreejesh, S., Sarkar, A. and Roy, S. (2016), “Validating a scale to measure consumer’s luxury brand aspiration”, Journal of Product & Brand Management, Vol. 25 No. 5, pp. 465-478 (This journal is indexed in ABDC-B; Emerald publisher; Impact factor: 2.757).
17. Sarkar, A. and Sarkar, J. G. (2016), “Devoted to you my love: Brand devotion amongst young consumers in emerging Indian market”, Asia Pacific Journal of Marketing and Logistics, Vol. 28 No. 2, pp. 180-197 (This journal is indexed in ABDC-B; Emerald publisher; Impact factor: 1.204).
18. Sarkar, J. G., Sarkar, A. and Ponnam, A. (2015), “Exploration of brand sacralization among the young adult consumers in the context of emerging Asian market”, Young Consumers, Vol. 16 No. 3, pp. 264-280 (ABDC-B journal; Emerald publisher).
19. Ponnam, A., Sahoo, D., Sarkar, A. and Mohapatra, S. (2014), “An exploratory study on factors affecting credit card brand and category selection in India”, Journal of Financial Services Marketing, Vol. 19 No. 3, pp. 221-233 (This journal is indexed in ABDC-B category; Palgrave publisher).
20. Sarkar, A. (2014), “Brand love in emerging market: A qualitative investigation”, Qualitative Market Research: An International Journal, Vol.17 No.4, pp. 481-494 (This journal is indexed in ABDC-B category; Emerald publisher).
21. Sarkar, Abhigyan. and S, Sreejesh. (2014), “Roles played by brand love and jealousy in shaping customer engagement”, Journal of Product and Brand Management, Vol. 23 No. 1, pp. 24-32 (This journal is indexed in ABDC-B category; Emerald publisher; Impact factor: 2.757).

ABDC-C categorized publications:
22. Sreejesh, S., Sarkar, A. and Pradhan, S. (2016), “Examining the roles played by store satisfaction-love framework in shaping the influence of store loyalty programmes”, Management Research Review, Vol. 39 No. 8, pp. 879-898 (This journal is indexed in ABDC-C; Emerald publisher).
23. Sarkar, A. and Sarkar, J. G. and Rao, K. S. V. G. (2016),”How to develop emotional attachment amongst patients towards hospitals? A Qualitative Investigation in the Context of Emerging Indian Market”, Journal of Asia Business Studies, Vol. 10 No. 3, pp. 213-229 (This journal is indexed in ABDC-C; Emerald publisher).
24. Sarkar, A. and Sarkar, J. G. (2015), “Development of a theoretical framework for brand devotion”, The Marketing Review, Vol. 15 No. 2, pp. 185-199 (This journal is indexed in ABDC-C category; Westburn publisher).
25. Sarkar, Abhigyan., Rao, Venugopal. and Radhakrishna, G. (2014), “Brand love and brand jealousy: Routes to persuasion”, The Marketing Review, Vol. 14 No. 3, pp. 265-278 (This journal is indexed in ABDC-C category; Westburn publisher).
26. Sarkar, Abhigyan. (2013), “Romantic Brand Love: A Conceptual Analysis”, The Marketing Review, Vol. 13 No.1, pp. 23-37 (This journal is indexed in ABDC-C category; Westburn publisher).
27. Sarkar, Abhigyan., Ponnam, Abhilash. and Murthy, B Kinnera. (2012), “Understanding and Measuring Romantic Brand Love”, Journal of Customer Behavior, Vol. 11 No.4, pp. 324-347 (This journal is indexed in ABDC-C category; Westburn publisher).

Papers Presented:
  • Sarkar, Abhigyan. (2010). Impact of Utilitarian and Hedonic Shopping Values on Individual’s Perceived Benefits and Risks in Online Shopping, presented in the International Conference on Marketing & Business Strategy, IBS Hyderabad, India.
  • Sarkar, Abhigyan. (2009). Hedonic and Utilitarian Sources of Consumer Attitude, presented in the International Conference on Marketing & Business Strategy, IBS Hyderabad, India.
  • Sarkar, Abhigyan. (2009). Impact of Hedonic and Utilitarian Shopping Values on the Buyer’s Online Shopping Behavior, presented in the 7th AIMS International Conference on Management, IIM Bangalore, India.
Academic Experience

IBS Hyderabad: February 2012 – April 2015.
IMT Ghaziabad: April 2015-till date.

Professional Experience

Worked in life insurance sector in sales department during 2005 to 2007.

Abhigyan Sarkar ultima modifica: 2016-08-10T10:24:24+00:00 da imtadmin