Abhigyan Sarkar

Abhigyan Sarkar

Associate Professor

Area: Marketing Management
Email: asarkar@imt.edu
DOJ: 29-04-2015

Brief Profile

I completed my PhD in Marketing Management from ICFAI University Dehradun in 2012. My research domain is consumer-brand relationship. I am working as Associate Professor of Marketing at Institute of Management Technology Ghaziabad since July 2019. I teach courses like Integrated Marketing Communication, Consumer Behavior, Strategic Brand Management, Marketing Analytics, and Business Research Method at MBA level. I have made research publications in ABDC listed international journals which include several A* and A categorized publications. I have a total of 12 years of post-Ph.D. teaching experience which include 7 years as Assistant Professor and 5 years as Associate Professor.

Education

I completed my MBA in Marketing from West Bengal University of Technology in 2005. I completed my PhD in Marketing Management from ICFAI University Dehradun in 2012.

Experience

I have a total of 12 years of post-Ph.D. teaching experience which include 7 years as Assistant Professor and 5 years as Associate Professor. Before joining academics, I worked for 1.5 years in insurance industry as sales executive.

Research Interests

My research domain is consumer-brand relationships in B2C domain.

Abhigyan Sarkar ultima modifica: 2016-08-10T10:24:24+05:30 da imtadmin