IMT Nagpur
DIGITAL MARKETING & CONSUMER INSIGHTS - DMCI
IMT CMTOnet
IMT Ghaziabad has introduced the first of its kind CMTO network in India. This is a platform for academia and industry to collaborate in technology marketing domain. With increasing use of AI and analytics, the marketing warfare has assumed a different hue in today’s platform era. Chief Marketing Officers are evolving into the role of Chief Marketing Technology Officer! IMT is collaborating with the top marketing minds in the industry who are excelling in applying technology to marketing practices. The aim of this collaboration is exchange of knowledge among the academia and industry fraternity and building thought leadership assets to advance the practice in the country. IMT CMTOnet precisely attempts this.
DMCI Conclave
The first DMCI conclave on February 07 (2018), will bring in industry and academia together for deliberation on contemporary marketing challenges and will draw a charter of future roadmap for the sales and marketing people to stay relevant.
DMCI conclave will be an annual flagship event of IMT Ghaziabad.
OUR FACULTY
Abhishek
Abhishek
Prof. Abhishek has done his Fellow Program in Management from IIM-A and Post Graduate Diploma in Management from Institute of Rural Management, Anand (IRMA). Currently an Associate Professor at IMT Ghaziabad, he was an Assistant Professor at IIM Ahmedabad from June 2011 – December 2016.
Prof. Abhishek has 15+ years of experience in working, researching and teaching in the marketing domain. His current research work looks at advertising issues with public policy implications and role of technology in marketing communications.
Anjan Prasad
(Visiting Faculty)
Head of Digital Marketing, Art of living and former Director – Digital at Mindshare (GroupM), An MBA from IIFT, New Delhi, Mr.Anjan, has a rich experience of more than seven years in digital strategy/planning, consulting, execution and managing digital marketing projects at the national and global level, leading a team of 30 plus team.
He is experienced on 20+ major digital advertising channels using 25+ strategy/planning and execution tools. He also played a Key role in creating many world-class digital marketing/analytics tools.
Anjan Prasad
(Visiting Faculty)
Asit K . Barma
Asit K . Barma
Professor of Marketing Area and Domain Chair–DM & CI, Asit is a traditional and digital marketing professional with 30 years of industry experience. An IIT-Madras and IIM-Ahmedabad alumnus, and a national scholarship awardee, his PhD thesis is on open source CRM. He has architected the making of several successful corporate brands and received recognition from global industry analysts. He brings a rich corporate experience being in the senior leadership position of many organisations like ValueLabs, Hinduja Tech Ltd, Tech Mahindra, Kumaran Systems and TCS. He is credited with building a global social media command centre for a global tier-1 Auto major besides consulting several corporates around the globe. On the board of multiple national and international industry bodies, Asit builds strong relationships with stakeholders in varied business ecosystems, having been instrumental in guiding CII, FICCI-Tamil Nadu State Council, NASSCOM moreover, the Society of Automotive Engineers (SAE) in preparing several key concepts Notes and policy recommendations. Asit has been the editor of SAE international & SAE India publication ‘Mobility Engineering’ for the past four years.
Bikramjit Rishi
Dr Rishi is a Post Doctoral Fellowship of the European Commission, PhD (Punjabi University, Patiala) and MBA (Punjabi University, Patiala). Apart from teaching at IMT Ghaziabad for over a decade now, he is Visiting Faculty with Indian Institute of Foreign Trade (IIFT)-New Delhi, Academic Staff College- Punjab University and Guest Faculty with Central Warehousing Corporation (CWC), India. He has been awarded the Best Paper Award, 2014 (Annual Conference of the Emerging Markets Conference Board at Indian Institute of Management, Lucknow, NOIDA Campus, India) and has achieved to be the Emerging Marketing Scholar from Academy of Marketing Science, USA.
Bikramjit Rishi
Kalyan Sengupta
Kalyan Sengupta
Dr Sengupta brings with him a vast experience of over three decades in industry and Academics. From an industry standpoint, he has delivered training in many private and public organisations, including DRDO. He has served at RCC, Jadavpur University; IISWBM, Calcutta University; IBS, Consulting Engineering Services in the past and worked as Professor and Head of Computer Department
at IISWBM, Kolkata.
Dr Sengupta holds a PhD from Calcutta University, MSc (Engineering) and BSc (Engineering) From Warwick University. He has published more than 10 Research Papers in past few years and his areas of interests include Business Analytics, Research Methodology, Data Science and NLP.
Rajesh Kumar
(Visiting Faculty)
CEO of IdeaCopter, a marketing enabler for startups, offering branding services from inception stage to creation of digital marketing assets, marketing technology solutions and campaigns.
A B.Tech (Mechanical Engineering) from Vinoba Bhave University and PGDM from IMT Ghaziabad (1996-98), Rajesh is now pursuing his PhD from IIT Madras. His close to two decades of industry experience is dotted with many achievements include facilitating the creation of an iREVUE brand for an SAP Award-winning smartphone-based application for vehicle inspection, it is positioning and the preparation of future roadmap (SAP Award 2012), creation with a new service offering brand SMARTANA built around SAP’s HANA platform for call centres to help them up-sell to call-in and call-out customers. (Won SAP HANA Award in 2015), Created Google’s G Suite based intranet for within the company communication, Developing a dashboard to measure effectiveness and directional control of PR activities, initiating joint projects with Salesforce and Adobe on new technology areas
Rajesh Kumar
(Visiting Faculty)
Tuhin Chatterjee
(Visiting Faculty)
Tuhin Chatterjee
(Visiting Faculty)
Dr Sengupta brings with him a vast experience of over three decades in industry and Academics. From an industry standpoint, he has delivered training in many private and public organisations, including DRDO. He has served at RCC, Jadavpur University; IISWBM, Calcutta University; IBS, Consulting Engineering Services in the past and worked as Professor and Head of Computer Department
at IISWBM, Kolkata.
Dr Sengupta holds a PhD from Calcutta University, MSc (Engineering) and BSc (Engineering) From Warwick University. He has published more than 10 Research Papers in past few years and his areas of interests include Business Analytics, Research Methodology, Data Science and NLP.
Santosh Patra
He has a PhD (JNU) and M.A. (Sociology) from Utkal University, Odisha. Before joining IMT, he was working with MICA, and he specialises in the following courses Business of Media & Entertainment Industry (BMEI), Introduction to Media and Society (IMS), Social Sciences and Communications (SSC), Media Agenda Setting (MAS), Theories of Political Economy (TPE), Introduction to Sociology (IS), Nation and Nationalism (NN)
Santosh Patra
Sandeep Sharma
Sandeep Sharma
Sandeep has been a part of global IT & Hi-Tech industry for over 2 decades. During this period, he has secured expertise & deep insights into Digital/ Traditional Marketing, GTM Strategy, Product/ Services Marketing, Thought Leadership, Branding, Marcom, Analyst Relations, Public Relations, Evangelism, Global Alliances & Ecosystem Development, Strategic Business Development, Business & Marketing Strategy, etc. Presently, he consults in the domain of full-stack Digital/ Traditional Marketing, works as a fractional CMO, and teaches at IIMs.
He has proven experience in marketing, strategising, and deploying products as well as services, with an incisive understanding of the underlying technologies and market forces. He began his career with traditional outbound marketing methodologies and subsequently secured world-class expertise across the entire gamut of Digital Marketing, such as, Strategy, Market Research, Content Marketing, UX, Web Development & Design, Digital Copywriting, SEO, Search/ Display Advertising, Video Marketing, Social Media Strategy & Execution, Email Marketing, Mobile Marketing, Web Analytics, Conversion Optimization, Integrated Campaign Management, etc. Sandeep blends in his expertise as a theorist as well as a practitioner when pursuing his craft.
Sumanjit Das
(Faculty Associate- RTCML)
Sumanjit Das, B.E (Electronics) from DKTE Textile and Engineering Institute, Shivaji University and an MBA from ICFAI Business School. He went on to have a career in Sales and marketing for 12 years in various senior positions in the companies like Kotak, Religare and DHFL. He is certified digital trainer into AdWords, Analytics, Email and video marketing. He was a visiting faculty with Amity, IIPM, GRNE University, NIILM Business School and Bangalore University between 2006- 14. He is currently pursuing his Ph.D.from ICFAI University.
Sumanjit Das
(Faculty Associate- RTCML)
DMCI point-of-view
IMT Ghaziabad has invested in building world class facilities like Real Time Contextual Marketing Lab, Media Lab, Analytics Lab with several proprietary and open source tools to promote the practice of digital marketing and analytics. Coupled with this our best in class faculty with extensive industry experience and outstanding academic accomplishments make IMT Ghaziabad a unique business school that commands great authority in DMCI domain, not just in India but globally. IMT Ghaziabad share its points of views from time to time on contemporary issues in DMCI. These points of views are shared in the form of lectures, presentations, case studies, published research papers.