MarkUp

Official Marketing Committee of IMT Ghaziabad

About MarkUp: 

MarkUp, the official marketing club of IMT Ghaziabad, has helped orchestrate IMT’s mission of taking management education to new heights. 

It is a student-run enterprise that allows budding marketeers to put their skills to the test through competitions and live projects. MarkUp provides students a platform for experiential learning by partnering with corporates. 

As a student body and an organizer of inter and intra B-school events, MarkUp facilitates learning by conducting events annually; namely MarkRoadies, Ad-O-Holic, Eureka Effect and Marketing World Cup – the flagship marketing event hosted at IMT. MarkUp’s periodical, Markezine serves to educate the B-school fraternity of the ongoing marketing trends. 

Mark Roadies: 

Mark Roadies is the first marketing event of the academic year hosted by MarkUp, exclusively for first-year B- school students. It aims to discover the brightest marketing minds and unique ideas for common business problems. The first round was a mass eliminator quiz, which was held on the official MarkUp website. The qualifying teams were then given an intriguing case study to solve. The top ten teams had the privilege of presenting their solutions to an esteemed jury consisting of Industry leaders in the final round. This event not only prepares the students for the corporate case study competitions but also hones their thinking capabilities and presentation skills. 

Ad-O-Holic: 

It is the only advertising related Inter B-school competition hosted on campus. Ad-O-Holic sees participation from top B-schools of the country like MDI, IIM – Indore, IIM – Shillong, IIT Delhi DMS and IIM – Ranchi. The event, now in its 14th year, encourages the participants to be creative and come up with out-of-the-box solutions for advertising problems. The first round is an online quiz followed by the second round where the participants have to submit their big idea in the form of one slider. The teams which survive the first round have a face-off on campus, in the final case study round in front of industry experts. Focused on advertisements in particular, this event tests the participants on both problem-solving approach and creativity. 

Eureka Effect: 

Eureka Effect marks the beginning of our flagship event – Marketing World Cup. It is a panel discussion wherein industry leaders from different domains come together and shed light on relevant and buzzing marketing issues. Towards the end of the event, students are encouraged to shoot out their curious questions to our panellists and take the discussion ahead and also participate in engagement activities to win exciting prizes from our exclusive sponsors. Eureka Effect ends with the unveiling of the winner trophies for Marketing World Cup and the beginning of registration for the same. 

Marketing World Cup: 

Marketing World Cup, organized by MarkUp is one of the most awaited marketing events among the B-School fraternity. It is a 48-hour non-stop face-off between the contenders from top B-schools of the country including the IIMs, FMS, MDI, IITs, SPJIMR, NITIE and many more. The participants are tested through number of arduous Case study competitions and On-spot events that are designed with the sole purpose of pushing you to your limits and bringing out the best in you. MWC offers a plethora of marketing events which cater to budding marketers. Another novel facet of MWC is that it provides a platform for the participants to interact with industry stalwarts and deliberate on real-time industry problems. 

 

MarkUp ultima modifica: 2016-09-29T16:57:01+05:30 da imtadmin