Subhojit Sengupta is an accomplished academic and marketing scholar with a Ph.D. in Marketing from the prestigious Indian Institute of Technology, Kharagpur. His doctoral research delved into the voting behavior and decision-making processes of consumers at the bottom of the pyramid, contributing valuable insights to the field of political marketing.
With an impressive academic record spanning a Bachelor’s in Information Technology, an MBA, and a Ph.D., Subhojit has established himself as a well-rounded and knowledgeable professional. His teaching experience encompasses a diverse range of subjects, including Product and Brand Management, Marketing Management, Digital Marketing, Brand Management, Retail Management, and Marketing Research, at reputed institutions like the Institute of Management Technology, Ghaziabad, and T.A. Pai Management Institute, Manipal.
Subhojit’s research contributions have been published in esteemed journals such as the Journal of Marketing Communications, Marketing Intelligence & Planning, Journal of Political Marketing, and Journal of Financial Crime. His work has garnered recognition through international conference travel grants and a prestigious scholarship from Curtin University, Australia.

• 2022, Doctor of Philosophy, Indian Institute of Technology, Kharagpur, Marketing
• 2015, Master of Business Administration, Indian Institute of Technology (Indian School of Mines), Dhanbad, Marketing and Operations Management
• 2013, Bachelor of Technology, West Bengal University of Technology, Kolkata, Information Technology

• June 2022- Present, Assistant Professor (Marketing), Institute of Management Technology, Ghaziabad
• January 2022- May 2022, Assistant Professor (Marketing), T A Pai Management Institute, Manipal
• July 2021-December 2021, Faculty Associate, (Marketing), T A Pai Management Institute, Manipal
• August 2015-May 2016, Teaching Experience as Ad hoc faculty, National Institute of Technology, Warangal
• May 2015-July 2015, Product Management-Associate, Freshersworld.com (Cassius Technologies)
• May2014-June 2014, Intern at Office of Banking Ombudsman (OBO), Reserve Bank of India, Patna

• Consumer Behavior, Consumer Psychology
• Luxury Marketing, Influencer Marketing
• Sustainable Tourism, Masstige Marketing
• Electronic Word of Mouth
• Bottom of Pyramid, Poverty, Social Development

Subhojit has been instrument in designing, developing and delivering Management Development Programs for Maruti Suzuki India Limited (MSIL), equipping General Managers, Showroom Managers and Quality Control Managers, with essential leadership/Managerial skills through interactive training and workshops on topics related to marketing.