Subhojit Sengupta

Subhojit Sengupta

Assistant Professor

Area: Marketing Management

Brief Profile

Dr. Subhojit Sengupta is a PhD in Marketing from Vinod Gupta School of Management, Indian Institute of Technology Kharagpur, India. He teaches various subjects of marketing like Digital Marketing, Brand Management, Retail Management. His area of research focusses on Bottom of Pyramid (BOP) consumers. He has also been a visiting scholar at Curtin Business School, Curtin University, Australia during his PhD program. Before, joining IMT, he has been working at T A Pai Management Institute, Manipal. He has also worked as an Adhoc faculty at National Institute of Technology, Warangal, India before his PhD program.


  • 2022, Doctor of Philosophy, Indian Institute of Technology, Kharagpur, Marketing
  • 2015, Master of Business Administration, Indian Institute of Technology (Indian School of Mines), Dhanbad, Marketing and Operations Management
  • 2013, Bachelor of Technology, West Bengal University of Technology, Kolkata, Information Technology


  • January 2022- May 2022, Assistant Professor (Marketing), T A Pai Management Institute, Manipal
  • July 2021-December 2021, Faculty Associate, (Marketing), T A Pai Management Institute, Manipal
  • August 2015-May 2016, Teaching Experience as Ad hoc faculty, National Institute of Technology, Warangal
  • May 2015-July 2015,  Product Management-Associate, (Cassius Technologies)
  • May2014-June 2014, Intern at Office of Banking Ombudsman (OBO), Reserve Bank of India, Patna

Research Interests

  • Consumer Behavior, Consumer Psychology
  • Luxury Marketing, Influencer Marketing
  • Sustainable Tourism, Masstige Marketing
  • Electronic Word of Mouth

Bottom of Pyramid, Poverty, Social Development

MDP/Executive Education

  • Taught Digital Marketing for EPGP at T A Pai Management Institute Manipal
Subhojit Sengupta ultima modifica: 2022-06-06T16:19:08+05:30 da imtadmin