Neha Srivastava

Neha Srivastava

Assistant Professor

Area: Marketing Management

Brief Profile

Neha Srivastava is a Fellow of Indian Institute of Management Lucknow in the Marketing area. Her research interest includes brand trust, adoption of emerging technologies and consumer’s information search behavior. She has published research papers in international journals like Journal of Computer Information Systems, Journal of Consumer Marketing, Marketing Intelligence & Planning and European Advances in Consumer Research. She has also published a case study in Ivey Publishing which is available on Harvard Business School Publishing portal. She has 5.5 years of teaching experience and her areas of interest in teaching are Consumer behavior, Brand management and Product management. Her last role before joining IMT was at NITIE, Mumbai.


Fellow of IIM Lucknow


Academic Experience – 5.5 years

Research Interests

Brand Trust, Adoption of emerging technologies, Brand Management, Consumer information search behavior, Consumer psychology

MDP/Executive Education

Has conducted MDP for organizations such as IOCL, HPCL, OHPC Ltd, RITES Ltd & Sterlite Technologies Ltd.

Neha Srivastava ultima modifica: 2022-11-04T18:45:10+05:30 da imtadmin