Dr. Malik has been a Professor of Marketing with more than twenty-three years of teaching, training, consulting and industry experience. After spending a couple of years in the industry, she transitioned into Academia in 2003. Dr. Malik has previously worked with various institutions of repute including Bennett University, S.P. Jain Institute of Management and Research, IILM and Lal Bahadur Shastri Institute of Management. She has also taught courses at IIM Rohtak and IIM Lucknow as a visiting faculty.

With a doctoral degree in Marketing from University Business School, Chandigarh, Dr. Malik’s core teaching areas include Marketing Strategy, Services Marketing, CRM, and Consumer Behaviour. Her research interests lie within Consumer Behaviour. Her work is published in category journals like Young Consumers, International Journal of Electronic Business, International Journal of Business and Emerging Markets, International Journal of Indian Culture and Business, South Asian Journal of Management, Metamorphosis (Journals of IIM-L) and others. Her previous academic administrative experiences include Program Head at the Executive, MBA, and Doctoral program levels. She had also been spearheading AACSB, NAAC and SAQs initiatives at some of her previous organisations and was also in charge of examinations at the University level. She is also a certified peer reviewer for AMDISA (Association for Management Development Institutes in South Asia).

• PhD in Marketing from UBS (University Business School), Panjab University, Chandigarh (2005)
• PGDM in Marketing from IPM, Meerut (1999)
• BSc. In Agriculture & AH (with Honours) from G.B. Pant University of Agriculture and Technology, Pantnagar (1997)

23 years of experience in teaching, research and industry.

Research interest lies within Consumer Behaviour and topics related to the agenda of Transformative Consumer Research (sustainable marketing, counterfeiting, excessive online gaming consumption, dark tourism, ecotourism).

Conducted training sessions in various MDPs and Executive Education Programmes for leading corporate organisations and business associations such as EIL, IBM, Airtel, Confederation of Indian Industries (CII), Gurgaon PHDCCI, Delhi, Rajya Sabha and others on topics like CRM, Marketing Strategy, Customer Satisfaction, Integrated Marketing Communications. She also conducts sessions for academic institutions on topics related to Outcome-Based Education (OBE).