Anand is a PhD (FPM) in Marketing from XLRI Jamshedpur. He is an MBA in Marketing from the Indian Institute of Management, Raipur, and holds an undergraduate degree in Engineering from the M.S. Ramaiah Institute of Technology, Bangalore. Anand joined the doctoral program at XLRI after garnering robust work experience. He has presented his research at several international conferences such as ANZMAC and ICRTH. His work has been published in the Journal of Consumer Behaviour, Journal of Vacation Marketing, Young Consumers, Management Review Quarterly, and the Journal of Global Scholars of Marketing Science. His research interests lie within influencer marketing, brand management, consumer behaviour, tourism research, and sustainable consumption. He has also executed several consulting projects for Himalaya Wellness Limited, Delhi Police, and Ultratech Cement.

• FPM (Marketing) – XLRI Jamshedpur – Batch: 2020-24
• PGP (MBA-Marketing) – Indian Institute of Management Raipur – Batch: 2016-18
• Bachelor of Engineering – M.S.Ramaiah Institute of Technology, Bangalore- Batch: 2009-13

1) Senior Associate: I-PAC Sep, 2019-July, 2020
2) Relationship Manager: ICICI Bank Ltd Feb, 2019-June, 2019
3) Territory Sales Manager: Birla Gold Cement Apr, 2018-Jan, 2019
4) Assistant Manager Business Excellence: Godrej & Boyce Mfg. Co. Ltd. July, 2013-Apr, 2015

Influencer marketing, Brand management, Consumer Behaviour, Tourism Research, Customer-Brand relationships, Brand sponsorships, and sustainable consumption.