Dr. Akanksha Batra completed her Ph.D. in the year 2022 from the Indian Institute of Management Lucknow. Her research interests include Consumer Behavior, Social Influence, Social Networks, and Social Comparison. She has presented her work at reputable conferences across the spectrum and has a few years of experience under her belt. Dr. Batra received the best paper award at the 8th AIM-AMA Sheth Foundation Conference in 2020. She has the experience of teaching subjects such as Marketing Management, Consumer Behavior, and Customer Relationship Management. She has recently started exploring the applications of Artificial Intelligence and Neuromarketing. She is a passionate teacher and enjoys using the Socratic method of inquiry to promote critical thinking in her classroom.

Indian Institute of Management Lucknow
Ph.D., Marketing Area
2016 – 2022
South Asian University
M.A., Developmental Economics
2013 – 2015
Janki Devi Memorial college, University of Delhi
B.A. (Honors), Economics
2010 – 2013
Bal Bharati Public School
All India Senior School Certificate Examination (Class XII)
2009 – 2010

L M Thapar School of Management
Assistant Professor, Marketing Area
April 2022 – July 2023
INDUSTRY EXPERIENCE
Research and Information System for Developing Countries
Research Assistant
June 2015 – March 2016
National Council of Applied Economic Research
Intern
April 2014 – May 2014

Consumer Behavior, Social Influence, Social Networks, and Social Comparison