Driving Competitive Advantage through Service Excellence:  Building a Strong Differentiator for India Inc.

A Multi-City Workshop (Delhi, Chennai, and Mumbai) with Dr. A. Parasuraman

Delhi – July 19 | Chennai – July 20 | Mumbai – July 21

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In today’s Uberised economy, with increasing instances of service-technology integration, it’s time for India Inc. to cease this moment of great opportunity to achieve competitive advantage through Service Excellence. We at IMT believe, India Inc. today enjoys a tremendous advantage on account of its intrinsic potentials in both services and technology. Driving Competitive Advantage through Service Excellence can provide a multiplier effect on India’s GDP. The ‘Make in India’ momentum too can get a fillip with a strong differentiator built through technology led service excellence.

IMT Ghaziabad (IMTG), one of the very few AACSB accredited premier B-Schools of India has taken the lead to contribute to this India Inc. growth story in the making and has invited the Guru of Service Excellence, Dr. A. Parasuraman to share the global best practices in the area and guide us to make service excellence core to our pedagogy.

IMTG is organizing a three-city lecture / workshop in New Delhi, Chennai, and Mumbai from July 19-21, 2017. IMTG, in its quest to transform into a centre of experiential learning for service engineering, is unveiling a series of executive programmes, with guidance from Dr. Parasuraman, to enable corporates discover / implement Service Excellence led differentiator to win in the market place. The pedagogical philosophy of IMTG entails the concept of ‘doing leads to knowing’ maintaining both business relevance and academic elegance, introducing cutting-edge labs in Analytics, Finance, Media, and Real Time Contextual Marketing.

About Dr. A. Parasuraman (Parsu)
Dr. A. Parasuraman aka ‘Parsu’ is an influential figure in the field of services marketing; he is widely known for his work on SERVQUAL, E-S-QUAL, and the Technology Readiness Index (TRI). He is, at present, James W. McLamore Chair in Marketing, Professor, and Department Chair at the University of Miami, Florida, USA. Amongst the endless lists of felicitations, awards and accolades, Dr. Parasuraman was also inducted as a Fellow of the American Marketing Association (AMA), has been recognized by the AMA in 2016, for “lifetime achievement and contributions to the field of marketing,” with the naming of one of the workspaces in AMA’s new Global Support Center in Chicago as “Parasuraman’s Grateful Room”. Dr. Parasuraman has published over 130 articles in journals such as the Journal of Marketing, Journal of Marketing Research, Journal of Retailing, and Sloan Management Review.  He has co-authored several books including Marketing Research, a college textbook, and three business books written for practitioners: Delivering Quality Service: Balancing Customer Perceptions and Expectations, Marketing Services: Competing Through Quality, and Techno-Ready Marketing: How and Why Your Customers Adopt Technology. He is an active consultant and has conducted dozens of executive seminars on service quality, customer satisfaction and the role of technology in service delivery in many countries.

About the Workshop at Delhi, Chennai, and Mumbai during July 19-21, 2017:
IMT-G intends to offer a platform to select industry champions of about 60-70 CXOs from various industry (including many of its senior alumni) to interact with Dr. Parasuraman on how to derive competitive advantage through service excellence. The workshop is expected to leave the participants with several service excellence ideas to drive strong differentiator for their business.

Day 1 Details:
Date: July 19, 2017
City: New Delhi, Venue: India International Centre, Lodhi Road

Day 2 Details:
Date: July 20, 2017
City: Chennai, Venue: TBD

Day 3 Details:
Date: July 21, 2017
City: Mumbai, Venue: TBD

If you require any further information, please email to   sdass@imt.edu or call us on  +919956431836


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