Dr Aparna Kansal holds a PhD in Marketing from the Indian Institute of Management Ahmedabad. Her research interests are in the area of marketing strategy, with a focus on data-driven strategies for digital marketing and platform-based businesses. Her research has been presented at leading conferences, such as the AMA, ACR, and ANZMAC. Prior to her doctoral studies, she completed her MBA from IIM Calcutta. She also co-founded a tech startup in the telecom sector and has also worked in the FMCG sector.

Ph.D., Marketing, Indian Institute of Management, Ahmedabad – 2025

Post Graduate Diploma in Management (eq. to MBA), Indian Institute of Management, Calcutta– 2018

B.Tech. (Electronics and Communication Engineering), Indira Gandhi Delhi Technical University for Women (formerly IGIT) – 2016

She has 2.5 years of industry experience and has served as a visiting faculty member at reputable educational institutions. 

Platform Economics, Digital Marketing, Marketing Strategy, Marketing Strategies for Platforms, Influencer Marketing