Dr. Pragya Jayaswal has earned her PhD in Marketing from the Department of Management Studies at the Indian Institute of Technology, Delhi. She has presented her research at numerous national and international conferences and has published papers in ABDC (A*, A & C)/ABS 3 journals such as Journal of Business Research and European Journal of Marketing, among others. Additionally, she has completed two fully funded doctoral courses in Consumer Culture Theory at IIM Udaipur and another in Retailing at the Stockholm School of Economics, Sweden, funded by the Swedish Retail and Wholesale Council. Dr. Jayaswal also contributes as a peer reviewer for several ABDC (A*, A, B, C)/ABS listed journals. She has also held academic responsibilities at various academic institutes, primarily teaching marketing courses.

• PhD in Marketing from the Department of Management Studies, Indian Institute of Technology, Delhi.
• MBA in Marketing from Delhi Institute of Advanced Studies, Guru Gobind Singh Indraprastha University.
• Honours in English Literature from Indraprastha College for Women, University of Delhi.
• UGC-NET-JRF

• Assistant Professor, Marketing Area (July 2025-Present)
Institute of Management Technology, Ghaziabad, India
• Teaching Assistant, Marketing Area (July 2019- January 2025)
Department of Management Studies, Indian Institute of Technology Delhi, New Delhi, India
• Assistant Professor, Marketing Area (August 2017- July 2019)
Delhi Institute of Advanced Studies, Affiliated to Guru Gobind Singh Indraprastha University, New Delhi, India
• Assistant Professor, Marketing Area (August 2016- July 2017)
Delhi School of Professional Studies and Research, Affiliated to Guru Gobind Singh Indraprastha University, New Delhi, India

• Retailing
• Consumer Psychology
• Technology & Innovation
• Consumer Decision Making