Post Graduate Diploma Program in Marketing
Two-year full-time AICTE approved and AACSB accredited residential program in Business Management.
- Introduction
- Program USPs and Outcomes
- Program Architecture
- Placements
- Internal Faculty
- Adjunct / Contractual
- Teaching Initiatives
PGDM MARKETING PROGRAM OF IMT GHAZIABAD
Approved AICTE intake – 180
The Post Graduate Diploma Program in Marketing is a full-time 2-year AICTE-approved Program that provides essential concepts and tools to develop the knowledge and experience to thrive as a marketing professional within any type of organization. The program is ideal for students who look for practical training in strategic and data-driven skills in the marketing domain. The program equips the students to solve the ever-changing marketing challenges facing businesses worldwide with innovative and pragmatic solutions. It offers a combination of marketing courses to prepare students to build competency across marketing fields ranging from product and brand management, sales and distribution, strategic marketing planning, marketing analytics, digital and mobile marketing, and customer experience management. Beyond the required core courses to get specialization in marketing major, students can opt for many other minor/free electives to structure a program to match their interests and career objectives.
PGDM Marketing Program Outcomes (POs) and Program Educational Objectives (PEOs)
PO1: Develop core managerial competencies in Indian and global context
PEO1: Demonstrate technical and analytical capabilities in the marketing context
PEO2: Demonstrate effective communication skills.
PEO3: Demonstrate interpersonal skills in diverse business environment
PO2: Develop sensitivity towards social responsibilities and sustainability of businesses
PEO4: Demonstrate understanding of social responsibilities in business context
PEO5: Demonstrate a long term ethical orientation towards business and society
PO3: Develop strategic and innovative thinking in creating and managing businesses
PEO6: Critically analyse situations to suggest innovative future growth opportunities in marketing
PEO7: Demonstrate techno-savvy capabilities to manage integrated environments
Overall Grooming of the Students
The students are a part of various clubs and committees such as student council, academic committee, alumni committee, placement committee, entrepreneurship cell, finance club, marketing club etc. These are managed by the students under the mentorship of faculty. These co-curricular activities help in building leadership skills, organisational capabilities in the students as well as they learn to be a team player.
Foundation Term/Preparatory Module
- Spread Sheet Modelling
- Case Learning Pedagogy
- Quantitative Methods
- Micro Economics
- Personal Growth Lab
- Critical and Analytical Thinking
- Financial Accounting (Self Study)
- Communications & Group Discussion Lab
- Personal & Professional Etiquette
- Experiential Learning Lab
Term I
- Business Communication – I
- Marketing Management – I
- Operations Management
- Organizational Behavior
- Financial Accounting
- Macroeconomics – Principles and Policies
- Management Information Systems
- Legal Aspects of Business-I
Term II
- Business Communication – II
- Business Environment
- Business & Corporate Finance
- Marketing Management – II
- Managerial Accounting
- Supply Chain Management
- Human Resource Management
- Legal Aspects of Business – II
Term III
- Business Research Methods
- Strategic Management
- Core Elective #1
- Core Elective #2
- Core Elective #3
- Core Elective #4
Workshops
- Design Thinking and Innovation (TI)
- Data Science and Analytics (TII)
- Entrepreneurship and New Venture (TIII)
Personal Development Courses
- Psychometric Assessment/Counselling Sessions
- Industry/Company Lecture Series
Internship
- SIP/Company Project
Term IV
- Cross Functional Simulation
- Emerging Technologies and Sectoral Analysis
- Specialization Elective # 1
- Specialization Elective # 2
- Specialization Elective # 3
Term V
- Specialization Elective # 4
- Specialization Elective # 5
- Specialization Elective # 6
- Specialization Elective # 7
Management Project in Term V & VI
- Field Based (Company/Ind.) SSR Project
Term VI
- Specialization Elective # 8
- Free Elective Courses
Professional Development Courses
- New Emerging Technologies Series
- Leadership / CxO Series
With more than 40 years of existence, a vast alumni base, and prestigious recruiters, IMT Ghaziabad has been able to build a consistent and meaningful relationship with the corporate world. This year IMT G has raised the bar by achieving an increase of 13.4 % in the average compensation at 17.35 lakhs per annum, 75 PPO offers, average and median of top 200 students at 21.5 lakhs per annum, and 20.0 lakhs per annum respectively. IMT G smashes its own placement record in 2023 with a Rs 65.6 LPA Highest CTC.
IMT G has been successful in strengthening its reach across sectors such as BFSI, Consumer Goods and Products, Automobile, and Manufacturing & Engineering, by having participation from more than 40% new recruiters in the campus placements for the batch of 2021 – 23.
Students have been offered roles in Sales & Marketing, Analytics, Financial Risk & Advisory, FPA/Corporate Finance, Treasury Risk, Credit Risk, General Management & Leadership, Strategy, Consulting, Project Management, Wealth & Private Banking, Project Management, Product Management, Market Research, Equity Research, and Operations.
The detailed placement report can be accessed on https://www.imt.edu/placements/placement-report/
Abhigyan Sarkar
Associate Professor
Marketing Management
Abhishek
Professor
Marketing Management
Amrita Kamalini Bhattacharyya
Assistant Professor
Economic Environment and Policy
Garima Saxena
Assistant Professor
Marketing Management
Hardeep Singh Mundi
Assistant Professor
Finance Management
Tripti Ghosh Sharma
Associate Professor
Marketing Management
Kasturi Das
Professor
Economic Environment and Policy
Kaustov Chakraborty
Assistant Professor
Operations Management
Manas Paul
Professor
Economic Environment and Policy
Shailja Agarwal
Associate Professor
Business Communication
Neha Arora
Assistant Professor
Finance Management
Neha Srivastava
Assistant Professor
Marketing Management
Nidhi Yadav
Assistant Professor
Human Resource Management
Nivisha Singh
Assistant Professor
Strategy, Innovation, and Entrepreneurship
Sapna Popli
Professor
Marketing Management
Ranjana Agarwal
Associate Professor
Economic Environment and Policy
Ratna Vadra
Assistant Professor
Economic Environment and Policy
Ratri Parida
Associate Professor
Operations Management
Richa Saxena
Associate Professor
HR & OB
Sandip Mukhopadhyay
Associate Professor
Marketing Management
Sapna Tyagi
Faculty Associate
Business Analytics
Faculty Name | Designation |
Kanishka Pandey | Adjunct Faculty |
N. R. Bhusnurmath | Adjunct Professor |
Ram Mohan Dhara | Adjunct Assistant Professor |
Gunjan Soni | Contractual |
Jaspreet Kaur | Contractual |
M. Venkatesan | Contractual |
Faculty Initiatives on Teaching and Learning
Integrating a diverse range of instructional methods and pedagogical initiatives is essential for fostering a holistic and impactful learning environment. Experiential learning workshops, such as those focused on corporate grooming and etiquette, mindfulness, design thinking, and entrepreneurship, offer students hands-on, immersive experiences that bridge theoretical knowledge and practical application.
Data science workshops and Bloomberg simulations further enhance students’ technical competencies, enabling them to navigate and interpret complex datasets and financial models effectively. Lab-based courses, including those on analytics, big data, and visual analytics for business applications, offer a more in-depth, practical understanding of current technological tools and their applications in various business contexts.
Additionally, the use of video cases in courses enriches the learning experience by providing real-world scenarios for analysis and discussion, fostering critical thinking and decision-making skills. Incorporating contemporary magazine and newspaper articles on current topics ensures that students stay informed about the latest trends and developments in their fields, encouraging continuous learning and engagement with current affairs. These pedagogical initiatives collectively create a dynamic, interactive, and practical learning environment that prepares students for the challenges of the modern professional world.