Post Graduate Diploma Program in Marketing

Two-year full-time AICTE approved and AACSB accredited residential program in Business Management.


The Post Graduate Diploma Program in Marketing is a full-time 2-year AICTE-approved Program that provides essential concepts and tools to develop the knowledge and experience to thrive as a marketing professional within any type of organization. The program is ideal for students who look for practical training in strategic and data-driven skills in the marketing domain. The program equips the students to solve the ever-changing marketing challenges facing businesses worldwide with innovative and pragmatic solutions. It offers a combination of marketing courses to prepare students to build competency across marketing fields ranging from product and brand management, sales and distribution, strategic marketing planning, marketing analytics, digital and mobile marketing, and customer experience management. Beyond the required core courses to get specialization in marketing major, students can opt for many other minor/free electives to structure a program to match their interests and career objectives.

Overall Grooming of the Students

The students are a part of various clubs and committees such as student council, academic committee, alumni committee, placement committee, entrepreneurship cell, finance club, marketing club etc. These are managed by the students under the mentorship of faculty. These co-curricular activities help in building leadership skills, organisational capabilities in the students as well as they learn to be a team player.

Foundation Term/Preparatory Module

  • Spread Sheet Modelling
  • Case Learning Pedagogy
  • Quantitative Methods
  • Micro Economics
  • Personal Growth Lab
  • Critical and Analytical Thinking
  • Financial Accounting (Self Study)
  • Communications & Group Discussion Lab
  • Personal & Professional Etiquette
  • Experiential Learning Lab

Term I 

  • Business Communication – I
  • Marketing Management – I
  • Operations Management
  • Organizational Behavior
  • Financial Accounting
  • Macroeconomics – Principles and Policies
  • Management Information Systems
  • Legal Aspects of Business-I

Term II

  • Business Communication – II
  • Business Environment
  • Business & Corporate Finance
  • Marketing Management – II
  • Managerial Accounting
  • Supply Chain Management
  • Human Resource Management
  • Legal Aspects of Business – II

Term III

  • Business Research Methods
  • Strategic Management
  • Core Elective #1
  • Core Elective #2
  • Core Elective #3
  • Core Elective #4


  • Design Thinking and Innovation (TI)
  • Data Science and Analytics (TII)
  • Entrepreneurship and New Venture (TIII)

Personal Development Courses

  • Psychometric Assessment/Counselling Sessions
  • Industry/Company Lecture Series


  • SIP/Company Project

Term IV

  • Cross Functional Simulation
  • Emerging Technologies and Sectoral Analysis
  • Specialization Elective # 1
  • Specialization Elective # 2
  • Specialization Elective # 3

Term V

  • Specialization Elective # 4
  • Specialization Elective # 5
  • Specialization Elective # 6
  • Specialization Elective # 7

Management Project in Term V & VI

  • Field Based (Company/Ind.) SSR Project

Term VI

  • Specialization Elective # 8
  • Free Elective Courses

Professional Development Courses

  • New Emerging Technologies Series
  • Leadership / CxO Series

With more than 40 years of existence, a vast alumni base, and prestigious recruiters, IMT Ghaziabad has been able to build a consistent and meaningful relationship with the corporate world.  This year IMT G has raised the bar by achieving an increase of 13.4 % in the average compensation at 17.35 lakhs per annum, 75 PPO offers, average and median of top 200 students at 21.5 lakhs per annum, and 20.0 lakhs per annum respectivelyIMT G smashes its own placement record in 2023 with a Rs 65.6 LPA Highest CTC.

IMT G has been successful in strengthening its reach across sectors such as BFSI, Consumer Goods and Products, Automobile, and Manufacturing & Engineering, by having participation from more than 40% new recruiters in the campus placements for the batch of 2021 – 23.

Students have been offered roles in Sales & Marketing, Analytics, Financial Risk & Advisory, FPA/Corporate Finance, Treasury Risk, Credit Risk, General Management & Leadership, Strategy, Consulting, Project Management, Wealth & Private Banking, Project Management, Product Management, Market Research, Equity Research, and Operations.

The detailed  placement  report can be accessed on


Mr. Ankit Aggarwal

Unstop Founder | IMT-G Alumnus

Ms. Aditi Anand

Head Creative Strategy, Coca Cola | IMT-G Alumna

Mr. Apoorv Sharma

Brand Marketing, Apple | IMT-G Alumnus


PGDM Marketing ultima modifica: 2021-02-26T17:07:07+05:30 da imtadmin