Post Graduate Diploma Program in Marketing

Two-year full-time AICTE approved and AACSB accredited residential program in Business Management.

PGDM MARKETING PROGRAM OF IMT GHAZIABAD
Approved AICTE intake – 180

The Post Graduate Diploma Program in Marketing is a full-time 2-year AICTE-approved Program that provides essential concepts and tools to develop the knowledge and experience to thrive as a marketing professional within any type of organization. The program is ideal for students who look for practical training in strategic and data-driven skills in the marketing domain. The program equips the students to solve the ever-changing marketing challenges facing businesses worldwide with innovative and pragmatic solutions. It offers a combination of marketing courses to prepare students to build competency across marketing fields ranging from product and brand management, sales and distribution, strategic marketing planning, marketing analytics, digital and mobile marketing, and customer experience management. Beyond the required core courses to get specialization in marketing major, students can opt for many other minor/free electives to structure a program to match their interests and career objectives.

PGDM Marketing Program Outcomes (POs) and Program Educational Objectives (PEOs)

   PO1: Develop core managerial competencies in Indian and global context

PEO1: Demonstrate technical and analytical capabilities in the marketing context

PEO2: Demonstrate effective communication skills.

PEO3: Demonstrate interpersonal skills in diverse business environment

PO2: Develop sensitivity towards social responsibilities and sustainability of businesses

PEO4: Demonstrate understanding of social responsibilities in business context

PEO5: Demonstrate a long term ethical orientation towards business and society

PO3: Develop strategic and innovative thinking in creating and managing businesses

PEO6: Critically analyse situations to suggest innovative future growth opportunities in marketing

PEO7: Demonstrate techno-savvy capabilities to manage integrated environments

 


Overall Grooming of the Students

The students are a part of various clubs and committees such as student council, academic committee, alumni committee, placement committee, entrepreneurship cell, finance club, marketing club etc. These are managed by the students under the mentorship of faculty. These co-curricular activities help in building leadership skills, organisational capabilities in the students as well as they learn to be a team player.

Foundation Term/Preparatory Module

  • Spread Sheet Modelling
  • Case Learning Pedagogy
  • Quantitative Methods
  • Micro Economics
  • Personal Growth Lab
  • Critical and Analytical Thinking
  • Financial Accounting (Self Study)
  • Communications & Group Discussion Lab
  • Personal & Professional Etiquette
  • Experiential Learning Lab

Term I 

  • Business Communication – I
  • Marketing Management – I
  • Operations Management
  • Organizational Behavior
  • Financial Accounting
  • Macroeconomics – Principles and Policies
  • Management Information Systems
  • Legal Aspects of Business-I

Term II

  • Business Communication – II
  • Business Environment
  • Business & Corporate Finance
  • Marketing Management – II
  • Managerial Accounting
  • Supply Chain Management
  • Human Resource Management
  • Legal Aspects of Business – II

Term III

  • Business Research Methods
  • Strategic Management
  • Core Elective #1
  • Core Elective #2
  • Core Elective #3
  • Core Elective #4

Workshops

  • Design Thinking and Innovation (TI)
  • Data Science and Analytics (TII)
  • Entrepreneurship and New Venture (TIII)

Personal Development Courses

  • Psychometric Assessment/Counselling Sessions
  • Industry/Company Lecture Series

Internship

  • SIP/Company Project

Term IV

  • Cross Functional Simulation
  • Emerging Technologies and Sectoral Analysis
  • Specialization Elective # 1
  • Specialization Elective # 2
  • Specialization Elective # 3

Term V

  • Specialization Elective # 4
  • Specialization Elective # 5
  • Specialization Elective # 6
  • Specialization Elective # 7

Management Project in Term V & VI

  • Field Based (Company/Ind.) SSR Project

Term VI

  • Specialization Elective # 8
  • Free Elective Courses

Professional Development Courses

  • New Emerging Technologies Series
  • Leadership / CxO Series

With more than 40 years of existence, a vast alumni base, and prestigious recruiters, IMT Ghaziabad has been able to build a consistent and meaningful relationship with the corporate world.  This year IMT G has raised the bar by achieving an increase of 13.4 % in the average compensation at 17.35 lakhs per annum, 75 PPO offers, average and median of top 200 students at 21.5 lakhs per annum, and 20.0 lakhs per annum respectivelyIMT G smashes its own placement record in 2023 with a Rs 65.6 LPA Highest CTC.

IMT G has been successful in strengthening its reach across sectors such as BFSI, Consumer Goods and Products, Automobile, and Manufacturing & Engineering, by having participation from more than 40% new recruiters in the campus placements for the batch of 2021 – 23.

Students have been offered roles in Sales & Marketing, Analytics, Financial Risk & Advisory, FPA/Corporate Finance, Treasury Risk, Credit Risk, General Management & Leadership, Strategy, Consulting, Project Management, Wealth & Private Banking, Project Management, Product Management, Market Research, Equity Research, and Operations.

The detailed  placement  report can be accessed on https://www.imt.edu/placements/placement-report/

Student Placement Report

Abhigyan Sarkar

Associate Professor
Marketing Management

Abhishek

Professor
Marketing Management

Amrita Kamalini Bhattacharyya

Assistant Professor
Economic Environment and Policy

Garima Saxena

Assistant Professor
Marketing Management

Hardeep Singh Mundi

Assistant Professor
Finance Management

Tripti Ghosh Sharma

Associate Professor
Marketing Management

Kasturi Das

Professor
Economic Environment and Policy

Kaustov Chakraborty

Assistant Professor
Operations Management

Manas Paul

Professor
Economic Environment and Policy

Shailja Agarwal

Associate Professor
Business Communication

Neha Arora

Assistant Professor
Finance Management

Neha Srivastava

Assistant Professor
Marketing Management

Nidhi Yadav

Assistant Professor
Human Resource Management

Nivisha Singh

Assistant Professor
Strategy, Innovation, and Entrepreneurship

Sapna Popli

Professor
Marketing Management

Ranjana Agarwal

Associate Professor
Economic Environment and Policy

Ratna Vadra

Assistant Professor
Economic Environment and Policy

Ratri Parida

Associate Professor
Operations Management

Richa Saxena

Associate Professor
HR & OB

Sandip Mukhopadhyay

Associate Professor
Marketing Management

Sapna Tyagi

Faculty Associate
Business Analytics

Faculty Name Designation
Kanishka Pandey Adjunct Faculty
N. R. Bhusnurmath Adjunct Professor
Ram Mohan Dhara Adjunct Assistant Professor
Gunjan Soni Contractual
Jaspreet Kaur Contractual
M. Venkatesan Contractual

Faculty Initiatives on Teaching and Learning

Integrating a diverse range of instructional methods and pedagogical initiatives is essential for fostering a holistic and impactful learning environment. Experiential learning workshops, such as those focused on corporate grooming and etiquette, mindfulness, design thinking, and entrepreneurship, offer students hands-on, immersive experiences that bridge theoretical knowledge and practical application.

Data science workshops and Bloomberg simulations further enhance students’ technical competencies, enabling them to navigate and interpret complex datasets and financial models effectively. Lab-based courses, including those on analytics, big data, and visual analytics for business applications, offer a more in-depth, practical understanding of current technological tools and their applications in various business contexts.

Additionally, the use of video cases in courses enriches the learning experience by providing real-world scenarios for analysis and discussion, fostering critical thinking and decision-making skills. Incorporating contemporary magazine and newspaper articles on current topics ensures that students stay informed about the latest trends and developments in their fields, encouraging continuous learning and engagement with current affairs. These pedagogical initiatives collectively create a dynamic, interactive, and practical learning environment that prepares students for the challenges of the modern professional world.

DISTINGUISHED ALUMNI


Mr. Ankit Aggarwal

Unstop Founder | IMT-G Alumnus

Ms. Aditi Anand

Head Creative Strategy, Coca Cola | IMT-G Alumna

Mr. Apoorv Sharma

Brand Marketing, Apple | IMT-G Alumnus

LEARN ABOUT THE PROGRAM