Why this Program with IMT Ghaziabad & upGrad ?

Industry recognised PG Certification

Better Career Opportunities

Flexible learning without leaving your job
Program Curriculum
COURSE 1 : MARKET MANAGEMENT - 1
FUNDAMENTALS OF MARKETING
Introduction to Marketing, STP, Marketing Mix or 4P’s, Elements of a brand (Introduction to branding)
MARKETING CHANNELS
Ofine Marketing Channels, Digital Marketing Channels – I, Digital Marketing Channels – II
COURSE 2: BUSINESS COMMUNICATION
COMMUNICATION SKILLS FOR EFFECTIVE LEADERSHIP
Introduction to Leadership, Non verbal communication and body language, Emotional Intelligence (Plus organizational intelligence and cultural intelligence), Verbal Communications and Speeches, Managerial Writing
BUILD A PERSONAL BRAND
Personal Brand Vision & Defining of target audience, Building of assets for personal branding, Monitoring your brand
COURSE 3: ACCOUNTING AND FINANCE
ACCOUNTING STATEMENTS AND RATIO ANALYSIS
Basics of Finance, Financial Statements, Ratio Analysis
PROJECT EVALUATION
Time Value of Money, Project Evaluation Techniques
WORKING CAPITAL MANAGEMENT
Working Capital, Components of Working Capital
COURSE 4: DECISION SCIENCES
EDA AND SAMPLING
Data visualisation, Univariate analysis, Distribution Plots 1, Distribution Plots 2
HYPOTHESIS TESTING
Hypothesis tests – I, Hypothesis testing – II, A/B testing
REGRESSION ANALYSIS AND FORECASTIN
Covariance,Correlation and Simple linear Regression, Multiple Linear Regression and Logistic Regression, Forecasting, Sales Forecasting
COURSE 5: BUSINESS ECONOMICS
MICRO ECONOMICS
Consumer Theory, Demand and Supply, Pricing, Market Equilibrium, Introduction to Game Theory
MACRO ECONOMICS
Aggregate Demand and Supply, Business Cycles, unemployment and inflation, Capital Markets, International trade and strategic trade theories
COURSE 6: BEHAVIORAL SCIENCE, HR, BUSINESS LAW
INDIVIDUAL, GROUP AND ORGANISATIONAL BEHAVIOUR
Understanding an organisation – vision, mission, structure, hierarchy, roles and stakeholders, Organisational Design in the Digital Age, Organisational Culture and Change, Conflict and Stress Management, Planning and Decision Making, Motivation Perception, Power and Influence at Work
HUMAN RESOURCE MANAGEMENT
Talent Management: Manpower planning, Recruitment and selection, Job design and job description, Performance Management: Systems and Processes, HRM as a business driver and integrating it with business
BUSINESS LAW AND ETHICS
Contract act and company law, Important tender clauses (such as pricing, indemnification), Business Ethics and Corporate social responsibility
COURSE 7: MARKET MANAGEMENT - 2
CONSUMER BEHAVIOUR
Introduction to the Study of Consumer Behavior & Models, Consumer Decision Making Process, Psychological Influences on Consumer Decision Making, Motivation, Perception, Learning, Attitude & Beliefs
FUNDAMENTALS OF MARKET RESEARCH AND QUALITATIVE RESEARCH
Introduction to Research, Research Design & Data Collection, Data Collection using Primary Research ( Qualitative), Analysis and Reporting (Qualitative Research)
QUANTITATIVE RESEARCH
Quantitative research and Data Collection, Measurement of data, Questionnaire Design, Research Analysis and Reporting
COURSE 8: SALES AND DISTRIBUTION MANAGEMENT
FUNDAMENTALS OF SALES
Sales Process, Sales Strategies, Impact of Digitalization on Sales
TERRITORY MANAGEMENT
Territory Objective and Decisions, Coverage Metrics, Territory Management Strategy
CHANNEL MANAGEMENT
Objective of Channel Intermediaries, Types of Channels, Channel Design Strategy
TEAM AND CUSTOMER MANAGEMENT
Recruitment and Training, Motivation and Rewards, Conflict Management
COURSE 9: OPERATIONS & SUPPLY CHAIN MANAGEMENT
DEMAND PLANNING
Demand Forecasting, Demand Planning, Demand Management
INVENTORY MANAGEMENT
Inventory Planning, Inventory Management, Inventory Control
INVENTORY MANAGEMENT
Inventory Planning, Inventory Management, Inventory Control
LOGISTICS PLANNING
Transportation Planning, Transportation Management, Transportation Execution
COURSE 10: BUSINESS STRATEGY
STARTUP STRATEGY
Business-level Frameworks: SWOT, BCG, Business Model Canvas, Ansof.,Product and Portfolio Decisions, Go to Market Strategy, Mergers, acquisitions and JVs, Mixed Frameworks: PESTLE, Mckinsey Matrix
GROWTH STRATEGY
Competitive Rivalry, Analyzing industry and competition, Industry-level Frameworks: Porter’s 5 Forces, Strategies for a competitive environment
Insights from Academicians & Industry Experts







Program Details
Program Duration
11 Months
Program Fee
INR 1,10,000 plus taxes
Eligibility
Bachelor’s degree with minimum 50% marks.
Selection Process
Submit your application on upGrad’s website with relevant information related to your profile to get shortlisted
Program Starts
Please visit upGrad’s website for more details
About UpGrad
upGrad is an online education provider that helps individuals develop their professional potential in the most engaging learning environment. In the corporate world, challenges faced by organisations are of a dynamic nature. There is a need to shift from the traditional pedagogy to skill based education with a more practical and dynamic approach. We are at an exciting juncture in the business and economic history of India where the role of manager is no longer to ‘manage’ but to ‘lead’ teams. A manager is expected to bring in new business ideas and drive new initiatives in the organization.
To become a successful management professional in today’s world, you need to have an in-depth understanding of business problem solving. With upGrad, we promise to equip you with the perfect mix of business acumen and technical capabilities to help you achieve exactly the same. This PG Program provides a holistic development of managerial skills through exposure to case studies, teaching, industry training, consultancy and research and interaction with industry leaders.
For Admission
Visit: www.upgrad.com/management-pgp-imt/
Email: imtpgpm@upgrad.com
For further details, call us at 18002102020

Contact from IMT Ghaziabad
Mr. Devjit Chatterjee
Manager – Administration, Executive Education Programme
email: mdp@imt.edu, dchatterjee@imt.edu