PG Program in Management

FUNDAMENTALS OF MARKETING
Introduction to Marketing, STP, Marketing Mix or 4P’s, Elements of a brand (Introduction to branding)

MARKETING CHANNELS
Ofine Marketing Channels, Digital Marketing Channels – I, Digital Marketing Channels – II

COMMUNICATION SKILLS FOR EFFECTIVE  LEADERSHIP
Introduction to Leadership, Non verbal communication and body language, Emotional Intelligence (Plus organizational intelligence and cultural intelligence), Verbal Communications and Speeches, Managerial Writing

BUILD A PERSONAL BRAND
Personal Brand Vision & Defining of target audience, Building of assets for personal branding, Monitoring your brand

ACCOUNTING STATEMENTS AND RATIO ANALYSIS
Basics of Finance, Financial Statements, Ratio Analysis

PROJECT EVALUATION
Time Value of Money, Project Evaluation Techniques

WORKING CAPITAL MANAGEMENT
Working Capital, Components of Working Capital

EDA AND SAMPLING
Data visualisation, Univariate analysis, Distribution Plots 1, Distribution Plots 2

HYPOTHESIS TESTING
Hypothesis tests – I, Hypothesis testing – II, A/B testing

REGRESSION ANALYSIS AND FORECASTIN
Covariance,Correlation and Simple linear Regression, Multiple Linear Regression and Logistic Regression, Forecasting, Sales Forecasting

MICRO ECONOMICS
Consumer Theory, Demand and Supply, Pricing, Market Equilibrium, Introduction to Game Theory

MACRO ECONOMICS
Aggregate Demand and Supply, Business Cycles, unemployment and inflation, Capital Markets, International trade and strategic trade theories

INDIVIDUAL, GROUP AND ORGANISATIONAL BEHAVIOUR
Understanding an organisation – vision, mission, structure, hierarchy, roles and stakeholders, Organisational Design in the Digital Age,  Organisational Culture and Change, Conflict and Stress Management, Planning and Decision Making, Motivation Perception, Power and Influence at Work
 
HUMAN RESOURCE MANAGEMENT
Talent Management: Manpower planning, Recruitment and selection, Job design and job description, Performance Management: Systems and Processes, HRM as a business driver and integrating it with business
 
BUSINESS LAW AND ETHICS
Contract act and company law, Important tender clauses (such as pricing, indemnification), Business Ethics and Corporate social responsibility

CONSUMER BEHAVIOUR
Introduction to the Study of Consumer Behavior & Models, Consumer Decision Making Process, Psychological Influences on Consumer Decision Making, Motivation, Perception, Learning, Attitude & Beliefs

FUNDAMENTALS OF MARKET RESEARCH AND QUALITATIVE RESEARCH
Introduction to Research, Research Design & Data Collection, Data Collection using Primary Research ( Qualitative), Analysis and Reporting (Qualitative Research)

QUANTITATIVE RESEARCH
Quantitative research and Data Collection, Measurement of data, Questionnaire Design, Research Analysis and Reporting

FUNDAMENTALS OF SALES
Sales Process, Sales Strategies, Impact of Digitalization on Sales

TERRITORY MANAGEMENT
Territory Objective and Decisions, Coverage Metrics, Territory Management Strategy

CHANNEL MANAGEMENT
Objective of Channel Intermediaries, Types of Channels, Channel Design Strategy

TEAM AND CUSTOMER MANAGEMENT
Recruitment and Training, Motivation and Rewards, Conflict Management

DEMAND  PLANNING
Demand Forecasting, Demand Planning, Demand Management

INVENTORY MANAGEMENT
Inventory Planning, Inventory Management, Inventory Control

INVENTORY MANAGEMENT
Inventory Planning, Inventory Management, Inventory Control

LOGISTICS PLANNING
Transportation Planning, Transportation Management, Transportation Execution

STARTUP STRATEGY
Business-level Frameworks: SWOT, BCG, Business Model Canvas, Ansof.,Product and Portfolio Decisions, Go to Market Strategy, Mergers, acquisitions and JVs, Mixed Frameworks: PESTLE, Mckinsey Matrix

GROWTH  STRATEGY
Competitive Rivalry, Analyzing industry and competition, Industry-level Frameworks: Porter’s 5 Forces, Strategies for a competitive environment