MBA Marketing vs MBA Finance: What must you choose?
MBA in Marketing:
MBA in Marketing has become one of the most inclined degrees by both students and employees in recent past years. In the world of globalization and with the deflection of digital and online marketing, most businesses now have their own marketing teams pursuing extensively in bringing traffic and customers to the company. Marketing is the heart of any organization. MBA in Marketing specifically designed to instruct students everything about marketing-especially how to take thoughtful marketing decisions associated with advertising, public relations, etc. In this course, students learn about different precepts of Marketing including Digital marketing, customer relationship management, marketing Analytics, market-oriented strategy planning, consumer behavior as well as international marketing.
MBA in Finance:
MBA in Finance focuses predominantly on the financial aspect of business and management. Its objective is to guide and instruct students on how to make sound financial decisions for companies and organizations. In this occupation, there are unique designed finance courses that educate students on the different ways of achieving, managing and distributing funds in a corporate setting. The course module includes Finance, Economics, Budgeting, Financial Accounting, Derivatives Management, Financial Risk Management, Security Analysis & Portfolio Management, Corporate Finance, Business Accounting, and International Business, to name a few. It also enhances your in-depth knowledge of Finance and related fields which also develop your further skills including data analysis and financial accounting.
These are the questions you should ask yourself before opting for these two specialized courses in MBA:
- What is your key area of interest?
- Your educational background and work experience in a specific field.
- What are the outcomes you are expecting after earning an MBA Degree
MBA in Finance VS MBA in Marketing:
Basis | Finance | Marketing |
Technical Skill Set | Commerce background preferable
Penchant for numbers, Stock-market awareness Knowledge of Financial Instrument Know-how of financial statements etc. Expertise of MS Excel, Telly |
Knowledge of marketing strategies
Ability to conduct SWOT analysis Aggressive approach to sell/persuade/communicate with customers Comprehensive understanding of target customers |
Personal Skill Set | Analytical skills,
Problem-solving mind, Statistics oriented approach, Inquisitive mind, Meticulous researcher Cautious in taking risk |
Creative Ideas
Out-of-the-box thinking Exceptional communication skills (Soft Skills) Critical Thinking Agility for learning technology Result/Target Oriented Power to persuade Knowledge-seeker |
Curriculum | Portfolio Management, Hedge Funds, International Financial Markets, Insurance Management, Financial Institutions and Markets | Brand Management, Customer Relationship Management, International Marketing, Consumer Behaviour, Digital Marketing, Retail Management, Marketing Research |
Career Path | Accountant
Broker Tax Planner Investment Banker, Estate Planner Assistant Manager Consultant Manager General Manager Chief Financial Officer |
Sales Associate
Customer Relationship Executive Market Research Analyst Media Planner Brand Manager Product Manager Corporate Sales Head Regional Manager Digital Marketing Head General Manager Chief Marketing Officer |
Scope of Job | Banking Industry,
Stock Market Mutual Fund Industry Insurance Sector Consultancy Academician Researcher |
Retail Industry
Consultant Academician Researcher Digital (Content) Marketing Business Analytics Hospitality Industry Advertising Industry |
Nature of Job | Risk-oriented,
Analytical Profitability oriented Facts and forecast based Reasoning based Involves financial bearing |
Creative,
Innovation in running campaigns Content Oriented Reputation/Image oriented Positive outlook Enthusiasm and zeal for selling |
Top Professionals to follow | Theodore Levitt (professor at Harvard Business School)
C K Prahalad (Originator of Bottom of the Pyramid) Nandan Nilekani (Chairman – Infosys) Sachin and Binny Bansal (Flipkart) |
Bala Balachandran (Great Lakes Institute of Management)
Amartya Sen (Nobel Prize winner in Economics) Raghuram Rajan (RBI Governor) Chanda Kochhar (CEO & MD – ICICI bank), Vikram Pandit (Indian-born American banker) Azim Premji (Chairman – Wipro) |
Finding top rank B schools in India is the most challenging part for most of the students. Institute of Management Technology, Ghaziabad (IMT) is one such most premier and recognizable institutes for MBA in Marketing and MBA in Finance, mainly focuses on grooming and educating young minds, enhancing their leadership quality through innovation, execution and social responsibility.