MBA Marketing vs MBA Finance: What must you choose?
MBA in Marketing:
MBA in Marketing has become one of the most inclined degrees by both students and employees in recent past years. In the world of globalization and with the deflection of digital and online marketing, most businesses now have their own marketing teams pursuing extensively in bringing traffic and customers to the company. Marketing is the heart of any organization. MBA in Marketing specifically designed to instruct students everything about marketing-especially how to take thoughtful marketing decisions associated with advertising, public relations, etc. In this course, students learn about different precepts of Marketing including Digital marketing, customer relationship management, marketing Analytics, market-oriented strategy planning, consumer behavior as well as international marketing.
MBA in Finance:
MBA in Finance focuses predominantly on the financial aspect of business and management. Its objective is to guide and instruct students on how to make sound financial decisions for companies and organizations. In this occupation, there are unique designed finance courses that educate students on the different ways of achieving, managing and distributing funds in a corporate setting. The course module includes Finance, Economics, Budgeting, Financial Accounting, Derivatives Management, Financial Risk Management, Security Analysis & Portfolio Management, Corporate Finance, Business Accounting, and International Business, to name a few. It also enhances your in-depth knowledge of Finance and related fields which also develop your further skills including data analysis and financial accounting.
These are the questions you should ask yourself before opting for these two specialized courses in MBA:
- What is your key area of interest?
- Your educational background and work experience in a specific field.
- What are the outcomes you are expecting after earning an MBA Degree
MBA in Finance VS MBA in Marketing:
|Technical Skill Set||Commerce background preferable
Penchant for numbers,
Knowledge of Financial Instrument
Know-how of financial statements etc.
Expertise of MS Excel, Telly
|Knowledge of marketing strategies
Ability to conduct SWOT analysis
Aggressive approach to sell/persuade/communicate with customers
Comprehensive understanding of target customers
|Personal Skill Set||Analytical skills,
Statistics oriented approach,
Cautious in taking risk
Exceptional communication skills (Soft Skills)
Agility for learning technology
Power to persuade
|Curriculum||Portfolio Management, Hedge Funds, International Financial Markets, Insurance Management, Financial Institutions and Markets||Brand Management, Customer Relationship Management, International Marketing, Consumer Behaviour, Digital Marketing, Retail Management, Marketing Research|
Chief Financial Officer
Customer Relationship Executive
Market Research Analyst
Corporate Sales Head
Digital Marketing Head
Chief Marketing Officer
|Scope of Job||Banking Industry,
Mutual Fund Industry
Digital (Content) Marketing
|Nature of Job||Risk-oriented,
Facts and forecast based
Involves financial bearing
Innovation in running campaigns
Enthusiasm and zeal for selling
|Top Professionals to follow||Theodore Levitt (professor at Harvard Business School)
C K Prahalad (Originator of Bottom of the Pyramid)
Nandan Nilekani (Chairman – Infosys)
Sachin and Binny Bansal (Flipkart)
|Bala Balachandran (Great Lakes Institute of Management)
Amartya Sen (Nobel Prize winner in Economics)
Raghuram Rajan (RBI Governor)
Chanda Kochhar (CEO & MD – ICICI bank), Vikram Pandit (Indian-born American banker)
Azim Premji (Chairman – Wipro)
Finding top rank B schools in India is the most challenging part for most of the students. Institute of Management Technology, Ghaziabad (IMT) is one such most premier and recognizable institutes for MBA in Marketing and MBA in Finance, mainly focuses on grooming and educating young minds, enhancing their leadership quality through innovation, execution and social responsibility.