Brief Profile

Dr. Tapas Ranjan Moharana is an FPM from XLRI Jamshedpur in the Marketing Area. He has been awarded as the Outstanding Doctoral Student of the Year 2020 (XLRI Gold Medal) in memory of K V K Raju. He has more than ten years of experience in Industry and Academia. His teaching interests include consumption and wellbeing, marketing research, and advertising.

Dr. Moharana has authored several research papers in reputed refereed journals such as Journal of Brand Management (ABDC-A), Marketing Intelligence and Planning (ABDC-A), and Prabandhan: Indian Journal of Management (Scopus Q3) among others. He is also the recipient of the 2019 ANZMAC Early Career Asia/Asia-Pacific Country Scholarship. He has contributed to several National and International conferences such as ANZMAC, ISMS Marketing Science Conference, AMA Summer Conference, NASMEI (Great Lakes, Chennai), MARCON (IIM Calcutta), and ICBPM (NIT Rourkela) among others. His research interests include celebrity endorsement, parasocial relationship in endorsements, sports sponsorship, and engagement in travel research.

Education

FPM (Marketing), XLRI-Xavier School of Management, Jamshedpur.

Experience

Dr. Moharana is having 14 years of experience in teaching and research.

Research Interests

His research interests include celebrity endorsement, parasocial relationship in endorsements, sports sponsorship, and engagement in travel research.