Area: Marketing Management
Dr Soma Arora is Faculty in the area of Marketing and International Business Strategy. Her research interests lie in the area of developing marketing strategies for emerging markets. Besides serving as a Board member for Strategic Advisory Committees overseas, and in National journals, she is engaged as a marketing consultant to provide research assistance and product development ideas to startups in India. Dr Arora integrates Experiential Learning in classroom teaching : her expertise is especially acclaimed for Global Virtual Team based projects in the area of International Marketing
Ph.D in Management (GGSIP University)
More than 18 years of teaching and research experience.
Her research interests lie in the area of developing marketing strategies for emerging markets.
Design Thinking and innovation in Marketing
Digital Marketing Plans for Indian companies