Dr. Sita Mishra is currently working as an Associate Professor in IMT, Ghaziabad. She is a strong proponent of andragogy as a prerequisite for developing educational leadership through efficient academic delivery. She has also qualified University Grant Commission – Junior Research Fellowship. She has taught marketing courses in various Management Institutes in Delhi. In her previous stint, she also worked in Marketing Division of Steel Company thereby helping herself in her endeavour to impart an even better learning experience to her students. She was invited as a guest faculty at Rouen Business School, France, Universidad del Pacífico, Peru and SGH School of Economics, Poland. She has published more than 65 papers in various international/national journals, contributed book chapters in various management books and edited a book on Case Studies in Business Management. She has presented papers in international/national conferences and is on review panel of various international/national refereed journals and conferences. She has been honoured with ‘Outstanding Paper Award’ in 2018 Emerald Literati Awards.
PhD from Kurukshetra University, India.
She has more than 23 years of experience in teaching, industry and research.
Consumer behaviour; retail marketing; Social media; Management education and ethics
She has conducted a number of Executive, Faculty Development Programmes and consultancy in the area of marketing for ONGC, OBC, Dominos and many more.