S K Palekar

S K Palekar

Adjunct Professor

Area: Marketing Management
Email: skpalekar@imt.edu

B Sc ( Bombay University )
M Sc ( Bombay University )
MMS ( Marketing ) ( The Bajaj Institute of Bombay University )
Marketing
Services Marketing
Sales and Distribution
Marketing Strategy
Slaes, Business Development, and Key Account Management
Customer Acquisition
Strategic Brand Management
Cases
Selected Publications

REVIEWS AND CASE STUDY:

  • “Growing Water Purification business in India – Eureka Forbes”
  • A case published by Richard Ivey Canada ( Co -Author )

ARTICLES/PAPERS PUBLISHED:

  • Times of India
  • Regular Column “Reality Check” for The Strategist ( Business Standard )
Management Development Programmes (Conducted)

• Long Term Program for Sun Pharmaceuticals
• Long Term Program for Welspun Industries
• Short term (1-2 day) programs for over a dozen companies

Full time Academic Experience

• 1 Year IMT Ghaziabad, 2016 till date
• 8 Years S P Jain Institute Of Management & Research, Mumbai

Visiting Faculty

• Bajaj Institute of Management Studies Mumbai – 6 Years as visiting professor
• Narsee Monjee Institute of Management Mumbai – 12 years as visiting professor
• S P Jain Institute Mumbai : 8 years – Full time Professor and Chairperson of Executive Education Center
• Indian Institute of Management Ranchi  – Visiting Professor
• Indian Institute of Management Kashipur – Visiting Professor

Professional Experience

34 years in the industry : worked for 7 companies. Last assignment shown first.

Multiple  Senior  Positions Held At  Eureka  Forbes : 1998 – 2008.  Eureka  Forbes  is a Rs 1000 Crore company in  the  business  of  sales and service of consumer durables like water  purifiers and vacuum cleaners  in both consumer and industrial markets.

Executive  Positions Held At The Time Of Leaving
– Senior  Vice  President –  Marketing
– Senior  Vice  President –  Knowledge  Management
– Secretary,  Eureka  Forbes  Institute  of  Environment,  Mumbai (  NGO )
– Marketing  Director,  Forbes  Lux  Group  AG,   Switzerland
– Director –  e4  Coaching  &  Development  Limited
– Director,  Euro  Forbes  International  PTE,  Singapore,
– Director,  Forbes  Facility  Management  Services  Limited.

Executive  Positions Held Before At Eureka Forbes Limited
– 
Head  of  the  Retail  Division ( in  addition  to  the  Marketing  portfolio )
– COO ( West)
Vice  President –  Marketing,  Sales and   Service :  Onida : 1994
( Color  TVs  and  Audio )

Vice  President –  Marketing  and  Sales :  Balsara  Hygiene  Products : 1991
( Toothpastes , brushes,  toilet  cleaners  &  deodorizers,  mosquito  repellants, scourers)

Director – Projects :  MRF;  Executive  Vice  President  of  Funskool:  Chennai : 1986
( setting  up  “Greenfield”  JV  –  “funskool  toys” –  with  Hasbro  of  USA)

Marketing  Controller –  Corn  Products  India ( Best  Foods ) 1982
( glucose  powder,  dessert  mixes,  soft  drink  concentrates,  mayonnaise )

Product  Group  Manager –  Cadbury  1978
( chocolate  confectionery  and  malted  beverages)

Richardson  Hindustan  Ltd (now  called  Procter   & Gamble)  1974
in  sales,  market  research  and  product  management.

Part-time & Consulting Engagements

For EureKa Forbes Limited
For Edna Chocolates, Sri Lanka
For Similar Perfumes London
For Mahindra Holidays
For Emerson Electric
For Atul Chemicals
For Roha Food Colours

Achievements and Awards

Indian Express Marketing Man of the Year Award 2001
Indi’s Marketing Hall of Fame Award 2006
Managing Committee Member of the Ad Club Bombay for 8 years
Dy Chairperson : Marketing Committee : Bombay Chamber of Commerce
Invited by the Candadian Government

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