S K Palekar
Adjunct Professor
Area: Marketing Management
Email: skpalekar@imt.edu
M Sc ( Bombay University )
MMS ( Marketing ) ( The Bajaj Institute of Bombay University )
Services Marketing
Sales and Distribution
Marketing Strategy
Slaes, Business Development, and Key Account Management
Customer Acquisition
Strategic Brand Management
Selected Publications
REVIEWS AND CASE STUDY:
- “Growing Water Purification business in India – Eureka Forbes”
- A case published by Richard Ivey Canada ( Co -Author )
ARTICLES/PAPERS PUBLISHED:
- Times of India
- Regular Column “Reality Check” for The Strategist ( Business Standard )
Management Development Programmes (Conducted)
• Long Term Program for Sun Pharmaceuticals
• Long Term Program for Welspun Industries
• Short term (1-2 day) programs for over a dozen companies
Full time Academic Experience
• 1 Year IMT Ghaziabad, 2016 till date
• 8 Years S P Jain Institute Of Management & Research, Mumbai
Visiting Faculty
• Bajaj Institute of Management Studies Mumbai – 6 Years as visiting professor
• Narsee Monjee Institute of Management Mumbai – 12 years as visiting professor
• S P Jain Institute Mumbai : 8 years – Full time Professor and Chairperson of Executive Education Center
• Indian Institute of Management Ranchi – Visiting Professor
• Indian Institute of Management Kashipur – Visiting Professor
Professional Experience
34 years in the industry : worked for 7 companies. Last assignment shown first.
Multiple Senior Positions Held At Eureka Forbes : 1998 – 2008. Eureka Forbes is a Rs 1000 Crore company in the business of sales and service of consumer durables like water purifiers and vacuum cleaners in both consumer and industrial markets.
Executive Positions Held At The Time Of Leaving
– Senior Vice President – Marketing
– Senior Vice President – Knowledge Management
– Secretary, Eureka Forbes Institute of Environment, Mumbai ( NGO )
– Marketing Director, Forbes Lux Group AG, Switzerland
– Director – e4 Coaching & Development Limited
– Director, Euro Forbes International PTE, Singapore,
– Director, Forbes Facility Management Services Limited.
Executive Positions Held Before At Eureka Forbes Limited
– Head of the Retail Division ( in addition to the Marketing portfolio )
– COO ( West)
Vice President – Marketing, Sales and Service : Onida : 1994
( Color TVs and Audio )
Vice President – Marketing and Sales : Balsara Hygiene Products : 1991
( Toothpastes , brushes, toilet cleaners & deodorizers, mosquito repellants, scourers)
Director – Projects : MRF; Executive Vice President of Funskool: Chennai : 1986
( setting up “Greenfield” JV – “funskool toys” – with Hasbro of USA)
Marketing Controller – Corn Products India ( Best Foods ) 1982
( glucose powder, dessert mixes, soft drink concentrates, mayonnaise )
Product Group Manager – Cadbury 1978
( chocolate confectionery and malted beverages)
Richardson Hindustan Ltd (now called Procter & Gamble) 1974
in sales, market research and product management.
Part-time & Consulting Engagements
For EureKa Forbes Limited
For Edna Chocolates, Sri Lanka
For Similar Perfumes London
For Mahindra Holidays
For Emerson Electric
For Atul Chemicals
For Roha Food Colours
Achievements and Awards
Indian Express Marketing Man of the Year Award 2001
Indi’s Marketing Hall of Fame Award 2006
Managing Committee Member of the Ad Club Bombay for 8 years
Dy Chairperson : Marketing Committee : Bombay Chamber of Commerce
Invited by the Candadian Government