Area: Marketing Management
Nivedita Bhanja submitted her thesis titled “Impact of brand de-gendering on consumer responses” in March, 2019 while pursuing her PhD in Marketing from Indian Institute of Management, Calcutta. Her current research interests primarily lie at the intersection of Consumer research and Gender studies. She also takes keen interest in Historical enquiry as a method of studying research problems in the field of Business and Management.
PhD in Marketing from Indian Institute of Management, Calcutta (Pursuing)
4.4 years of industry experience
Gender in Consumer research, Historical research in Marketing, Consumer Culture