Nivedita Bhanja

Nivedita Bhanja

Assistant Professor

Area: Marketing Management
Email: nbhanja@imt.edu

Brief Profile

Nivedita Bhanja submitted her thesis titled “Impact of brand de-gendering on consumer responses” in March, 2019 while pursuing her PhD in Marketing from Indian Institute of Management, Calcutta. Her current research interests primarily lie at the intersection of Consumer research and Gender studies. She also takes keen interest in Historical enquiry as a method of studying research problems in the field of Business and Management.

Education

PhD in Marketing from Indian Institute of Management, Calcutta (Pursuing)

Experience

4.4 years of industry experience

Research Interests

Gender in Consumer research, Historical research in Marketing, Consumer Culture  

Nivedita Bhanja ultima modifica: 2019-07-05T12:55:08+05:30 da imtadmin