I did my Bachelors (B. Com H) and Masters (M. Com) from University of Delhi. Post this, I completed my FPM/PhD equivalent from XLRI, Jamshedpur in 2022. During my FPM tenure, I published a review article in the Journal of Business Research in 2021. Recently, I have joined as a reviewer for the International Journal of Consumer Studies. Besides, I have participated as an author and presenter in multiple national and international management and marketing conferences such as ANZMAC 2021, AIM-AMA 2021, and NASMEI 2018.

• FPM (Marketing) – XLRI Jamshedpur – 2018-2022
• M. Com (Marketing) – PGDAV College, Delhi University – 2015-2017
• B. Com H (Finance and Marketing) – PGDAV College, Delhi University – 2012-2015
• Class XII – MVN Sr. Sec. School, CBSE – 2012
• Class X – MVN Sr. Sec. School, CBSE – 2010

Advertising, Celebrity Brand Endorsement, Scale Development, Bibliometrics