Area: Marketing Management
Chetna Monga is Assistant Professor in the Area of Marketing management. She specializes in Marketing Communications and Media Management. Her current work mainly focuses on understanding purchase and consumption of entertainment and experiential products. Other than that she is interested in exploring marketing and media in the current era and their effects on society at large. At administration level, she has headed Admissions’ Committee at IMT-G in 2018-19. Now she associated as a member with Admissions’ Committee 2019-20 at IMT-G. She has worked with University of Waikato, New Zealand as international scholar that allowed her to research and work with international faculty and scholars for a term and understand research practices at global level.
Fellow Programme in Management -Communications (FPM-C) (Communication and Marketing) from MICA (Formerly known as Mudra Institute of Communications, Ahmedabad), India, 2017
Academic: 5 years
Industry: 3.5 years
Marketing Communications, Marketing of experiential products, Consumer behavior and decision making, Film marketing, Audience analysis