Chetna Monga

Chetna Monga

Assistant Professor

Area: Marketing Management
Email: cmonga@imt.edu

Brief Profile

Chetna Monga is Assistant Professor in the Area of Marketing management. She specializes in Marketing Communications and Media Management. Her current work mainly focuses on understanding purchase and consumption of entertainment and experiential products. Other than that she is interested in exploring marketing and media in the current era and their effects on society at large. At administration level, she has headed Admissions’ Committee at IMT-G in 2018-19. Now she associated as a member with Admissions’ Committee 2019-20 at IMT-G. She has worked with University of Waikato, New Zealand as international scholar that allowed her to research and work with international faculty and scholars for a term and understand research practices at global level.

Education

Fellow Programme in Management -Communications (FPM-C) (Communication and Marketing) from MICA (Formerly known as Mudra Institute of Communications, Ahmedabad), India, 2017

Experience

Academic: 5 years
Industry: 3.5 years

Research Interests

Marketing Communications, Marketing of experiential products, Consumer behavior and decision making, Film marketing, Audience analysis

Chetna Monga ultima modifica: 2018-03-22T15:36:08+05:30 da imtadmin