Bikramjit Rishi

Bikramjit Rishi

Associate Professor

Area: Marketing
Email: brishi@imt.edu

Brief Profile

Prof. (Dr.) Bikramjit Rishi holds Post Doctorate (Funded by European Union) Ph.D and MBA. He has more than 18 years’ professional experience and currently Associate Professor (Marketing) at Institute of Management Technology (IMT), Ghaziabad, India. He has 35 referred research papers, 9 book chapters, 7 cases, 40 conference papers and three books to his credit. He has presented research papers in several reputed national / international conferences in India and abroad and also has chaired sessions in the national and international conferences. He has also given key note addresses in many national conferences in India. He has delivered guest talks/ invited presentations in several Top Business Schools in India and abroad. Due to his significant contribution he has been conferred by Emerging Marketing Scholar (Academy of Marketing Science), 2011. He was Faculty Fellow, at 3rd (IMT Dubai), 4th (IMT Ghaziabad) AMA (American Marketing Association) Sheth Foundation Doctoral Consortium. He was the Conference Co-Chair for the 2014 International Conference on Technology and Business Management (ICTBM) Organized by AIMS international and held at American University in the Emirates, Dubai on March 24 -26, 2014. He was the conference co-chair of the Emerging Markets Conference Board (EMCB), 2019 held at IMT Ghaziabad on January 6 -8, 2019.

Education

Post-Doctoral Fellowship – European Union,  Ph.D. – Punjabi University, Patiala 

Experience

He has more than 18 years’ professional experience and currently Associate Professor (Marketing) at Institute of Management Technology (IMT), Ghaziabad, India.

Research Interests

• Market Orientation • Consumer Behaviour • Online shopping • Digital Marketing • Social Media Marketing • Marketing of Services  • Marketing of Higher Education

MDP/Executive Education

He has directed many learning and development program for executives. The programs were designed for Hindustan Coca- Cola Beverages Private Limited (HCCBPL), Apollo Tyres Limited, APL Apollo Tubes Limited, Maruti Suzuki India Limited (MSIL), RITES Limited, Defence Research and Development organization (DRDO) and Jubilant Food Works Limited. The various topics which has been addressed in these programs include Marketing Leadership, Strategic Customer Management, Building Customer Orientation Organization, Effective Selling Skills, Customer Service Skills, Understanding Customer Journey, Customer Experience Management and Sales Leadership. He has been recently empanelled as a Senior Consultant with National Productivity Council, New Delhi.

Bikramjit Rishi ultima modifica: 2016-08-10T11:28:47+05:30 da imtadmin