Area: Marketing Management
Prof Shankar, faculty of Marketing has been associated with IMT Ghaziabad since 2018. His area of teaching includes Digital Marketing, Social Media Marketing, Marketing Analytics, Customer Relationship Management, Research Methodology, and Sales and Distribution Management. He has conducted several workshops on research methodology and advanced data analytics. His research has been published in several reputed indexed journals.
PhD (Indian Institute of Technology Kharagpur)
He has a total of 4 years experience
Mobile Banking, Service Quality, Electronic Word of Mouth, Online Retailing
Organised 4 Days FDP on “Advanced Structural Equation Modeling, Moderation and Mediation Analysis using AMOS, SmartPLS, & Process Macro” During June 4-7, 2019 at IMT Ghaziabad.
Organised 5 Days FDP on “Advanced Structural Equation Modelling” During October 29-December 2 at IMT Ghaziabad.
Organized 2 days FDP on “Scale development” during December 5-6 at IMT Ghaziabad.