Area: Marketing Management
Dr. Abhigyan Sarkar did his Ph.D. in Marketing Management from ICFAI University Dehradun. He teaches Marketing Analytics, Brand Management and Integrated Marketing Communication. His research interests include consumer-brand relationship, brand love and brand sacralization. Articles authored by him have appeared in reputed international journals like Journal of Brand Management, European Journal of Marketing, Information Technology and People, International Journal of Contemporary Hospitality Management, Marketing Intelligence and Planning, Journal of Service Theory and Practice, and International Journal of Consumer Studies. He received ‘Young Management Researcher Award’ from AIMS International in 2018 for his significant contribution towards management research.
Ph.D. in Marketing Management
Dr. Abhigyan is having 2 years of industry experience and 7 years of teaching experience.
His research interests include consumer-brand relationship, brand love and brand sacralization.