The Institute of Management Technology – Ghaziabad is proud to organize the 2019 Annual Conference of the Emerging Markets Conference Board at its Ghaziabad campus. The annual conference brings together marketing and emerging markets scholars and practitioners from around the world to discuss contemporary issues and challenges in emerging economies. The goal is to advance the understanding of marketing and other management issues in emerging markets and facilitate collaboration on emerging markets research.

Changes in world geopolitical and economic order have made the world much more equal than it was a couple of decades ago. Since the emerging economies are home to nearly two-third of the global population, it is natural that they are fast emerging as the new centre of gravity for world trade. Developed economies understand this paradigm shift as is reflected by the renewed focus of global corporations on these markets. Besides invigorated sales and marketing efforts, Multinational Corporations are spending considerable time in understanding emerging markets. Owing to the sheer size and complexity of these markets, it is incumbent upon these corporations to co-opt institutions knowing these markets better. This is where the Emerging Markets Conference contributes significantly to industry and academia.

Every interaction that an enterprise has — whether with customers, employees or users — generates an experience. The experience may be intended or accidental, positive or negative, but feelings are always generated as a result. Ensuring that every interaction meets the expectations and desires of users is crucial to creating relationships that last. Being competitive requires enterprises to adapt more quickly to the experience of customers, employees and users.

• Customer experience: Your business results depend on your brand’s ability to retain and add customers. You must win at every interaction the customer has with your organization, whether that be a marketing campaign, a call to a contact centre, an invoice or a delivery reliant on the supply chain. Every department must play its part in a coordinated fashion.
• Technology provider experience: Disruptive technology, such as bots, virtual reality (VR), augmented reality (AI), wearables, voice activation, the Internet of Things (IoT), virtual personal assistants (VPAs), artificial intelligence (AI) and analytics, will enhance and become integral parts of our day-to-day customer, employee and other users’ experiences.
• Employee experience: Improving employee experience requires a more holistic view, considering the entirety of an individual worker’s experience, including interactions with external stakeholders, building location and layout, and systems and tools, as well as their health, well-being and family responsibilities outside of the work environment.