Sandeep Puri

Sandeep Puri

Associate Professor

Area: Marketing
Email: spuri@imt.edu

PGDM (E) from IMT, Ghaziabad, 2007
B. Pharmacy, Amravati University, 1991

Sales Management, CRM, Marketing of Services and Marketing Management

Sales Management
Marketing Strategy

Publications:

Cases Published

  • Puri, S; Subramanian, M and Grandhi, A. (2015), “Hindustan Unilever Mulls Over E-grocery Market Option” with Product Number – 9B15A054 is published with Ivey Publishing.
  • Khanzode,K and Puri, S (2015), “Raju Omlet: Expanding In The United Arab Emirates” with Product Number – 9B15A052 is published with Ivey Publishing.
  • Puri, S; Kapoor, S; Mathur, T and Kaur, A. (2015), “Should Natco Explore The Out-Licensing Opportunity” with Product Number – 9B15A072 is published with Ivey Publishing.
  • Batra, S and Puri, S (2015), “GCS Consulting: Should Corporate Or Personal Interests Come First?” with Product Number – 9B15M042 is published with Ivey Publishing.
  • Puri, S; Begen, M; Nangia,A; Rawal, A and Rawat, M. (2015), “Lakshmi Project: Sales Structure Dilemma” with Product Number – 9B15A019 is published with ISB-Ivey Publishing.
  • Puri, S and Puri, S (2015), “Dilemma of an Area Manager” with Product Number: case 1-430-432 is published with Globalens (University of Michigan).
  • Batra, S and Puri, S (2015), “Flipkart: The Big Billion Day Fiasco” with Product Number: case 1-429-431 is published with Globalens (University of Michigan).
  • Dhanaraj, C; Puri, S; and Subramanian, M (2015), “ Agro Tech Foods and the Branded Pulses Segment” with Product Number – IMD-7-1642 is published with IMD, Lausanne
  • Puri, S; Bhatnagar,U; Rawat, P; Shandilya,K (2015), “Boroline Branding: More Than Cosmetic Changes” with Product Number: case 1-429-432 is published with Globalens (University of Michigan).
  • Puri, S; Srinivas, A and Kartikeyun, A (2015), “Should Cairn India Venture into Offshore Drilling?” with Product Number – 9B14M136 is published with Ivey Publishing.
  • Puri, S; Sharma,P; Sudan, M and Basu, S (2014), “Hindustan Unilever and The Prenatal Care Market” with Product Number : case 1-429-405 is published with Globalens ( University of Michigan).
  • Ranjan, J and Puri, S (2014), “Ideas Kitchen’s Expansion Fix”with Product Number – 9B14M132 is published with Ivey Publishing.
  • Puri, S; Rawat, M; Rawal, A and Nangia, A. (2014), “Should Kellogg’s Launch Gluten-Free Products in India” with Product Number – 9B14A030 is published with Ivey Publishing.
  • Puri, S. (2014), “Parkin Laboratories: Sales Force Effectiveness” with Product Number – 9B14A015 is published with Ivey Publishing.
  • Case “Ajanta Packaging” (2014) with Product Number – 9B13A049 is published by Ivey Publishing.
  • Case “Should Ranbaxy launch an Energy Candy in India” (2013) with Product Number – 9B13M107 is published by Ivey Publishing.
  • Case: “Whirlpool and The Built-In Appliances Industry in India” (2013) with Product Number – 9B13M082 is published by Ivey Publishing.
  • Case: Parkin Laboratories: Sales Target Dilemma (2013) with Product Number – 9B13A017 is published by Ivey Publishing.
  • Puri, S.; Ranjan, J; Khanna,A and Bhalla, B, (2013), “Magic Automobiles” with product number- 513-082-1 is listed with ECCH (European Case Clearing House)
  • Puri, S. and Ranjan, J. (2013), “CRM at Shraddz Restaurants” with product number- 513-003-1 is listed with ECCH (European Case Clearing House)

Papers in International Journals

  • Puri, S and Verma, R. (2014) ‘Technology failing CRM: current issues in the Indian banking industry’, Int. J. Intercultural Information Management, Vol. 4, No. 4, pp.238–246.
  • Puri, S., Sehgal, V and Sharma, V. (2013) ‘Customer centricity with predictive analytics in Indian retailing’, Int. J. Intercultural Information Management, Vol. 3, No. 3, pp.207–218.
  • Puri, S. and Ranjan, J. (2012) ‘Study of logistics issues in the Indian pharmaceutical industry’, Int. J. Logistics Economics and Globalisation, Vol. 4, No. 3, pp.150–161.
  • Ranjan, Jayanthi and Puri, Sandeep, (2012) “Out of stock conditions affecting Customer satisfaction and customer loyalty” “The Journal of Business & Retail Management Research”. Volume 6, Issue 2, pp. 38-52
  • Puri, S. and De, K.(2012), “ Consumer Preferences towards Private Labels-A study in Delhi”, The Business and Management Review, Vol. 2, No. 1, pp.192–204.
  • Puri, S. and Ranjan, J. (2011) ‘Value drivers for technology enabled sales force automation’, Int. J. Electronic Customer Relationship Management, Vol. 5, Nos. 3/4, pp.259–271.
  • Ranjan, Jayanthi; Puri, Sandeep, “Sales Force Automation: Research Agenda”, International Journal of Value Chain Management, Vol. 5, No. 2, 2011,pp.141-150
  • Puri, Sandeep; Dwivedi, H.; and Sharma, B. “Private Labels – Capturing a Greater Share in the Indian Retail”, Advertising Express (I.U.P. Publ.), Vol. XI, No.4, April 2011, pp. 26-29.

Articles published in Magazines/Newspapers

  • • Puri, Sandeep; Gaurav, A and Agarwal, R, “Changing contours of Online Retail”, Progressive Grocer, May 2015, pp. 18-24.
  • Puri, Sandeep; and Awasthy Neeraj, “Priced Space “, Progressive Grocer, September 2012, pp. 20-22.
  • Puri, Sandeep; and Tandon, J.K. “ABCD of Sales “, Progressive Grocer, July 2012, pp. 14-18.
  • Puri, Sandeep, “Manage Loyalty Reap Profits”, Progressive Grocer, May 2012, pp. 12-14.
  • Puri, S; and Sharma, B. “Private Labels-The Rising Star of Retail”, Retail Biz, April-June 2012, pp. 25-27.
  • Puri, Sandeep; and Ranjan, Jayanthi. “Stock outs ousting Customers”, Progressive Grocer, April 2012, pp. 72-74.
  • Puri, Sandeep; and De, Kalyan. “The Changing Face of Private Labels “, Progressive Grocer, March 2012, pp. 46-49.
  • Puri, Sandeep; and Dwivedi, H. “Going Global with Private Labels”, Retail Biz, Vol. 8, No.7, February 2011, pp. 29-31.
  • Article on “MBA & Student Life” was published in “The Economic Times”, October 30,2007

Books

  • Keegan, W; Brill, E and Puri, S “Global Marketing Management” Pearson Education Limited, 2013, isbn: 10:0-273-76868-9 (International Edition contributor)

Edited Books

  • Jham, Vimi; Puri,S., “ Consumer-Centric Marketing Management”, IGI Global, USA, 2014, isbn: 978-1-4666-4357-4
  • Chopra, R; Ranjan, J; Puri, S; Awasthy, N., “Beyond Norms Strategies for Excellence”, Bloomsbury Publishers 2012, isbn: 978-93-82563-45-7
  • Chopra, R; Puri, S, ; Ranjan, J; Malhotra, G., “Beyond Norms Management for Excellence”, Bloomsbury Publishers 2012, isbn: 978-93-82563-44-0
  • Puri, S; Ranjan, J; Chopra, R. “Beyond Norms Marketing for Excellence” Bloomsbury Publishers 2012, isbn: 978-93-82563-46-4
  • Ranjan, J; Chopra, R; Puri, S; “Beyond Norms IT for Excellence”, Bloomsbury Publishers 2012, isbn: 978-93-82563-43-3
  • Puri, S; Ranjan, J; Chopra, R; and Mitra, J., “Trends in Marketing towards Business Excellence”. New Delhi, Macmillan Publishers. 2011, isbn: 978-935-059-028-7
  • Chopra, R; Ranjan, J; Puri, S; and Mitra, J., “Facets of Business Excellence”, New Delhi, Macmillan Publishers. 2011,isbn: 978-935-059-029-4
  • Ranjan, J; Mitra, J; Chopra, R; and Puri, S., “IT for Business Excellence”, New Delhi, Macmillan Publishers. 2011, isbn: 978-935-059-027-0
Conferences Co-Chaired
  • Second International conference on International Conference on Facets of Business Excellence – Beyond Norms-Thinking Out of the Box (FOBE 2012), November 29-December 2, 2012 at Indian Habitat Centre, Delhi
  • First International conference on International Conference on Facets of Business Excellence – Leveraging Information Technology for Strategic Advantage (FOBE 2011), November 4-7, 2011 in partnership with Essex Business School, University of Essex, UK at Indian Habitat Centre, Delhi
Papers presented in International and National Conferences
  • Puri, Sandeep; and Verma, R, “Technology failing CRM: Current issues in the Indian banking industry”, International Conference on Social Media for Business, organized by IIM, Raipur, 10-11 January, 2014 held at Raipur.
  • Puri, Sandeep; and De, Kalyan. “Factors affecting Consumer choice of Private labels”, International Conference on Changing Perspectives & Paradigms in Business and Behavioral Sciences, organized by Thapar University, 27-28 April, 2012 held at Patiala.
  • Puri, Sandeep; and De, Kalyan. “Consumer Preferences towards Private Labels-A study in Delhi”, presented at International Conference on the Restructuring of the Global Economy (ROGE), organized by Academy of Business and Retail Management , London held during 1-2 February, 2012 held at Pune
  • Ranjan, J and Puri, S “Out of stock conditions affecting Customer satisfaction and customer loyalty” presented at International Conference on the Restructuring of the Global Economy (ROGE), organized by Academy of Business and Retail Management , London held during 1-2 February, 2011 held at Pune
Academic Experience
  • Working at IMT Ghaziabad since Oct, 08
  • Visiting faculty at S P Jain, Singapore
  • Visiting faculty at the Fachhochschule Vorarlberg, Austria
  • Visiting faculty at IMT, Dubai
  • Visiting faculty at Great Lakes Institute of Management, India
Professional Experience
  • Deputy General Manager, Marketing, Trident Group
  • Worked in Novartis India at different positions in Sales and Marketing
Achievements and Awards
  • Winner of International Sales Excellence Award at Basel, Switzerland for 1999. First Indian to win this award in Novartis. Also winner of many performance awards in Novartis throughout the career.
  • University Topper during B.Pharmacy
Share This