S.R. Singhvi

S.R. Singhvi

Senior Professor

Area: Marketing
Email: singhvi@imt.edu

PhD (Ranchi)
PGDBM (Rajasthan)- Gold Medalist
M.A. (Eco) (Jodhpur)- Gold Medalist
LL.B. (Meerut)- Gold Medalist
B. Com (Jodhpur)

Marketing Management I and II, Marketing Strategy & Organization, Marketing Planning & Development, Sales Management, Distribution Management, International Marketing and Digital Marketing

Market Orientation, Customer Centricity, Sales Productivity, Marketing Effectiveness

Research and Publications

Selected Publications in Journals/ Case Sites

  • Singhvi S.R. (2015), Positioning Tzinga in Indian Energy Drinks Market, Indraprastha Journal of Management, Vol. 3 No 1, ISSN 2454-4175 pp 81-88
  • Singhvi S.R. (2015), Tele-Tichon Ltd., Ivey, 9B15N008, co-author A Kastia
  • Singhvi S.R. (2015), TN Tele-Tichnon Ltd, Ivey, 8B15N008, co-author A Kastia
  • Singhvi S.R. (2014), Safe Water Network in India, Ivey Publishing, #9B13A047, co-author Neena Sondhi
  • Singhvi S.R. (2014), Safe Water Network in India, Ivey Publishing, #8B13A047, co-author Neena Sondhi
  • Singhvi, S.R. (2013), Developing & Testing a Hierarchical Model of Customer Perceived Service Quality for Life Insurance Services, Asia Pacific J. of Management Research and Innovation, 9(1) 63-76, co-author Sanjiv Mittal and Rajat Gera.
  • Singhvi, S.R. (2013) “Wrigley India Pvt Limited: Leveraging Trade Promotions for Competitive Advantage”, Asian Case Research Journal, Vol. 17, Issue1, 43-72, co-author Rajat Gera
  • Singhvi, S.R. (2013), Developing & Testing a Hierarchical Model of Customer Perceived Service Quality for Life Insurance Services, Asia Pacific J. of Management Research and Innovation, 9(1) 63-76, co-author Sanjiv Mittal and Rajat Gera.
  • Singhvi, S.R. (2012), Study on Salesperson Task Related Performance Benefit Perception and Satisfaction with Sales Force Automation, Asia Pacific J. of Management Research and Innovation, 8(4) 429-440, co-author Sanjiv Mittal and Rajat Gera,
  • Singhvi, S.R. (2011) An empirical test of the linkages of e-service quality with e-satisfaction and perceived value with e-loyalty-related behavioural intentions in India, Int. J. Services Sciences, Vol. 4, No. 2, 2011 pp191-201, co-author Rajat Gera.
  • Singhvi, S.R. (2011) Determinants of e-loyalty-related behavioural intentions of online travel companies in India: an SEM study with Indian consumers, Int J. Leisure and Tourism Marketing, 2011, Vol.2, No.4 pp 353-377 , co-author Rajat Gera.
  • Singhvi, S.R. (2011), The Art and Science of Branding, Pitch, Vol. VII, Issue 5
  • Singhvi, S.R. (2010), Marketing Alliances and Partnership, Pitch, Vol. VI, Issue 12
  • Singhvi, S.R. (2010), Snacko India Ltd: Leveraging Trade Promotion for Competitive Advantage, Ivey, 9B10A024, co-author Rajat Gera.
  • Singhvi, S.R. (2010), Teaching Note: Snacko India Ltd: Leveraging Trade Promotion for Competitive Advantage, Ivey, 8B10A024, co-author Rajat Gera.
  • Singhvi, S.R. (2009), The case of Two Schools, Open, Vol 1, Issue No.24, Sept 12-18
  • Singhvi, S.R. (2006) Gender Influence in Garment Purchase- An empirical analysis Global Business Review, Vol 7(1), Jan-June, co-author Neena Sondhi.
  • Singhvi, S.R. (2006), Problem Formulation and Perception-An empirical study of marketing problems in an organization, Management & Labour Studies Vol 30 (2), May, co-author Rajat Gera.

Book:

  • Singhvi S.R.and Agnihotri A. (Ed)(2015),Envisioning the Future of Indian Management Education, McGraw Hill Education
Executive Education and Faculty Development

Creating Customer Driven Organisation, Relationship Marketing, Sales Management, Sales and Distribution Management, Optimising Field Sales Efforts and Costs, Refresher Course on Sales Management, International Marketing, Airlines Marketing, Railways Marketing, Bank Marketing, Marketing Management Development, Branch Management, Customer Contact and Service, Marketing Management for MTs, Orientation Course for Fertilizer Marketing Executives, Advance Marketing Management, Marketing for Non-marketing Executives, Customer Satisfaction, Marketing of Fertilizers, Steel Marketing, Selling Skills, Demand Forecasting, Stockyard Management, DSE-Star TV Training.

Workshop on Instructional Methodology for Management Educators, Teaching Pedagogy Alternatives for a B-School, Case Study Method.
http://www.mbauniverse.com/article/id/8670/IMT-Nagpur

HRD for IAS Officer, Managerial Role & Effectiveness, Team Building, Leadership Effectiveness, Subordinate Development, Personnel Management for Line Managers, Managing Time for Results, Time Management, Senior Management Programme, Enhancing Managerial Effectiveness, Understanding Role, Techno-economic evaluation of R & D Products, Management Information System, Leadership for Top Managers, Executive Stress, Waste Management, Cost Control, Human Resource Management, Training for Trainers, Supervisory Development Programme, Employees Development Programme, Creating Work Culture for Competitive Advantage for ONGC.

Academic Experience
Professor/ Chair Professor- Marketing at MDI, IIM-Indore, FORE, IMI and Lecturer in Economics at Govt College, Ajmer
UNDP Fellow with Kellogg School of Management, North Western University for a Trimester
HBS Colloquium on Participant Centered Learning and HBS Case Writing and Course Development
Professional Experience

Director- AIM (Business School), General Manager with Indo Rama Synthetics (I) Ltd, AGM with SAIL and Area Manager with NFL.

Board Member of IMPCL and AIM

Selected Awards
  1. Best Teacher Award- Marketing Management, HEF and FPI Awards
  2. Best Professor Teaching Marketing Management, ABP News National Education Awards
Consulting Engagements

Clients were like PEC, MP Land Development Bank, Jaypee Rewa Cement, BOI, APSRTC, ITC-Agro

Share This