Conference


INSTITUTE OF MANAGEMENT TECHNOLOGY GHAZIABAD

and

EMERGING MARKETS CONFERENCE BOARD

Announces call for papers and solicits submission of abstract for

THE 2015 ANNUAL CONFERENCE OF THE EMERGING MARKETS CONFERENCE BOARD

On the conference theme

REDEFINING VALUE FOR EMERGING MARKETS

VENUE: IMT DUBAI CAMPUS, DUBAI, UAE

CONFERENCE DATES: January 20-22, 2015


During last couple of decades balance of world trade and business has shifted from an exclusive club of developed nations to a larger and inclusive group of emerging economies. The emerging economies accommodating two-third of world’s population are undergoing societal, economic and political transitions to become the epicentre of the new world order.

Emerging economies are endowed with abundant natural resources, a large pool of man-power and a surging base of consumers, making it a self-sustaining economic block. However, they need superior technology for efficient harnessing of resources, skill development for the man-power and competitive management and marketing practices to capture value from the customer base. This makes it obligatory for the two sets of economies to come together and share their competencies in a long-term and mutually beneficial relationship.

Since the socio-economic realities of these economies differ significantly from the developed world, business organizations need to redefine their value propositions to meet the unique yet rapidly evolving expectation of customers in the emerging markets. This needs a dialogue where researchers and practitioners operating in these economies share their experiences and research outcomes. The 2015 Emerging Markets Conference on the theme ‘Redefining value for Emerging Markets’ provides an ideal platform where the experiences and thoughts can be assimilated to come up with a unified understanding of redefining value for emerging markets.

The conference intends to provide the following:

  1. A platform for sharing and exchanging experiences and insights on emerging markets.
  2. A signpost of intellectual contributions providing a coherent view on marketing in emerging markets.
  3. An opportunity to deliberate upon and set the research agenda for emerging markets.

The conference is organized in fourteen tracks. Original research contributions are solicited on any of the following themes:

  1. Winning with digital marketing and social media
  2. Marketing 2.0: Redefining the value for customers
  3. Branding in emerging economies
  4. Marketing to Rural and Bottom of Pyramid Customers
  5. Social Enterprise & Healthcare in Emerging Economies
  6. Marketing to shape a sustainable society
  7. Promoting and Communicating Value in Emerging Markets
  8. Creating Value in the Supply Chain
  9. Consumer Insight in Emerging Markets
  10. Distribution and Retailing in Emerging Markets
  11. Measurement, Research and Analytics in Emerging Markets
  12. Product Management in Emerging Markets
  13. Pricing and Value in Emerging Markets
  14. Marketing Strategies for penetrating Emerging Markets

We look forward to welcoming you to the 4th Annual Emerging Markets Conference at IMT Dubai campus on January 20-22 2015

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