Team “ Millennials” from IMT Ghaziabad at ISB, Mohali

Bookmyshow is a company that has changed the face of movie ticketing business in India and with a very cleverly chosen name, it has moved beyond this and into plays, music festivals and sporting events.

With an increasingly young urbane audience whose spending on entertainment is on a rise, the company is looking for business expansion strategies that would integrate with their existing offerings.

And thus Bookmyshow in association with ISB held a competition that saw over 100 registrations from the top B-schools. And from among these, the top 5 entries were chosen to be presented to the panel of judges that comprised the Marketing Head, the Product Manager and the CEO Mr.Ashish Hemarajani himself.

The event conducted in the mesmerizing campus of ISB, Mohali lasted over 5 hours and saw the judges critically analyzing the presentations, followed by constructive feedback.

The team – Millennials from Ghaziabad came runners-up and comprised of Sudheshna Sampathkumar, Saiyam Arora and Adrita Guha. The team was awarded with a cash prize of Rs.40000 and beyond that was a memorable experience.