Executive Program in Business Management


Institute of Management Technology Ghaziabad designed a customized program on request from Reckitt-Benckiser Ltd. The program was developed for high potential employees of Reckitt Benckiser India who are hired from the premier institutes of the country, and to be groomed for taking leadership roles in the organization in near future.

The program has the following objectives:
• Develop competencies and skill essential for management roles;
• Impart contextual and functional knowledge of contemporary high quality management education;
• Provide guidance to think through advanced business strategies in diverse competitive scenario

The program delivery is based on format of engagement:
• Contact classes are held in every quarter for 5-days at IMT G campus;

Program Content

Module-I: Orientation
• Fundamentals of Finance and Accounts
• Business Environment

Module-II : Foundation
• Operations Management and Decision Science
• Human Resource and Team Management
• Marketing Strategy and Organization
• Sales and Distribution

Module-III: Integration
• Business Strategy
• Brand Management
• Marketing Planning and Design
• Business Communication
• Integrated Cross Functional Business Simulation

Over and above conventional classroom learning and group-work, a repertoire of innovative pedagogical approaches are built into the program including Practice exercises, Conceptual exercises, Application exercises, Simulations, and Video-conferencing.