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Concepto.exe 2011-An Entrepreneurial Battle Between IMT Student Teams
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New Delhi, India, Thursday, July 28, 2011: ‘You ringa…we bringa’ reverberated through IMT Ghaziabad during Concepts.exe 2011 organized by the institute’s Entrepreneurship Cell (e-cell) and sponsored by Siyaram’s – the corporate house. Held from July 18 to July 22, 2011, it was Battle Royale. Young MBA business brains generated ideas that literally fought for consumer attention.
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Seven teams from different sections were formed. Each team needed to come up with a business idea and bring it into the market. It could be a product or a service that made life at IMT Ghaziabad easier, more comfortable. Each team would compete with the others and generate sales from the student community.
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Cool Ideas for 2011
The concepts that were presented this year were:
Delivering: A doorstep delivery service, Delivering literally delivered daily-use items ranging from roses for that special someone to breakfast in bed (almost) for those lazy mornings.
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Galaxy of Gala: Created hand crafted, homemade, personalized chocolates in flavours ranging from the normal to the exotic. Move over Godiva, Galaxy of Gala is here. Crackle away or simply let the smooth rum-n-raisin satiate that chocolate craving with a twist. Dry fruit infused or nut drenched, these are what chocolate dreams are all about. |
Dhandha Pvt. Ltd.:
Was all about business as unusual. Dhandha sold a gamut of services including health foods for the hungry health conscious individuals.
Begaane Gabbar’s: Midnights are times when coffee cravings take over. Especially when you need to burn the midnight oil for an assignment due first thing in the morning. Calling Begaane Gabbar’s would be the thing to do. Because they would give you the caffeine kick or the tannin high from tea. Begaane does the dirty job of pest control and provides ‘in room’ cooler services.
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Alfresco: Drink, drink, drink. Whether it’s plain cool water or a refreshing nimboo paani, Alfresco went the whole nine yards to get it ready for you.
Café Chabana: A good meal needs some after mint. Paan is the choice of India. Café Chabana got them done with flavorful taste themes to titillate those taste buds.
Fun and Food Inc.: No mysteries here. Like the name suggests, it was a combination of food the fun way, in a combination of food and games.
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Judging the winners
After five days of vying for consumer acceptance, the teams presented their business ideas in front of MrShadab Mobin, Ex- consultant NEN, (currently running his own enterprise) and Dr Mrinalini Shah, Chairperson E-Cell, on 28th July.
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On one hand, the “Kuch Bhi” drink of Alfresco created a lot of attraction among the students, the ‘toilet-door banner’ of “Delivering” got a lot of appreciation from students specializing in marketing strategies.
Alfresco’s offer of free room delivery helped them generate a lot of sales whereas Begaane Gabbar’s use of the punch line ‘You ringa… v bringa!’ helped them get a high brand recall. The slogan became an instant hit on campus.
Prof. Mrinalini Shah complimented the students on their unique approaches to the event. “Each and every venture has got the potential to grow. Talent and ideas come without a price, therefore seed money cannot determine the size or spark of a business and IMT students proved it again,” she said, assuring student exposure to more workshops on pricing, ideas, etc. which would help them grow into future entrepreneurs.
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The winner and student learnings
With a deadly combination of creativity, talent, ethics, hard work and discipline “Galaxy of Gala” bagged the first prize for Concepto.exe 2011.
“Concepto.exe gave us a glimpse on the fact as to what it takes to be a successful manager,” said Akanksha Sahai while accepting her section’s award.
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“Events like Concepto.exe do not only provide one an opportunity to give ideas wings but also help one in realizing what being an entrepreneur is all about,” enthusiastic Saurav Mittal said.
After fetching a profit of Rs.1300 through Graphology, Ved excitingly remarked that “I could have bagged more profit for my team if I could stretch the duration of the event just a little bit longer.”
Sayan Das while explaining the business module Dhandha Pvt. Ltd. found the appropriate words to express the zeal and idea of the event. “At Concepto.exe, we purely mean business.”
“We had a lot of ideas but we did not know where the money would come from. Through Concepto.exe we learnt that fund is not everything, idea is.” said Ved, the young Graphologist of the college.
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