Institute of Management Technology, Ghaziabad

 
Smeeta Mishra

Associate Professor

Area: Business Communication

smeetamishra@imt.edu

Education
Ph.D., College of Communication, University of Texas at Austin.
M.A., S.I. Newhouse School of Public Communications, Syracuse University, New York.
M.A., Centre for Political Studies, Jawaharlal Nehru University, New Delhi
B.A., Political Science (Hons.), Lady Shri Ram College, New Delhi.

 

Courses
Written Analysis and Communication; Managerial Communication; Spoken Business Communication; News Media Writing and Editing.

 

Research Interests
Internet Studies; Business Communication; Gender Studies

 

Research and Publications

Books:


  • Mishra, S. & Monippally, M.M. (2014). Online Communication Strategies for Managers. New Delhi: McGraw-Hill Education.

 

Peer-Reviewed Journal Articles (International)
 
  • Mishra, S., & Basu, S. (2014). Family honor, cultural norms and social networking: Strategic choices in the visual self-presentation of young Indian Muslim women. Cyberpsychology: Journal of Psychosocial Research on Cyberspace, 8(2), article 1. doi: 10.5817/CP2014-2-3
  • Belair-Gagnon, V., Mishra, S., Agur, C. (2014). Reconstructing the Indian public sphere: Newswork and Social Media in the Delhi Gang Rape case. Journalism: Theory, Practice and Criticism. Sage Journals. Online First Link
  • Mishra, S., Monippally, M. M. & Jayakar, K. P. (2013). Self presentation in online environments: A study of Muslim Matrimonial Profiles. Asian Journal of Communication, 23(1), 38-53. [This article was one of the Asian Journal of Communication’s top ten downloaded articles via Taylor & Francis Online in the first half of 2013.]
  • Shirazi, F. & Mishra, S. (2010). Young Muslim women on the face veil (niqab): A tool of resistance in Europe but rejected in the United States. International Journal of Cultural Studies, 13(1), 43-62. [This publication was acknowledged by Sage Publications as the most downloaded article in this journal in 2010 among all articles published in 2009 and 2010].
  • Mishra, S. & Semaan, G. (2010). Islam in Cyberspace: South Asian Muslims in America Log In. Journal of Broadcasting & Electronic Media, 54(1), 87-101.
  • Mishra, S. & Shirazi, F. (2010). Hybrid identities: American Muslim women speak. Gender, Place and Culture, 17(2), 191-209.
  • Ismail, A. & Mishra, S. (2009, December). In the Eye of the Occupier: News Coverage of Iraq War “Terrorism” in the New York Times and The Times of India. Journalism Practice, 3(4), 456-471.
  • Mishra, S. (2008, April). Islam and democracy: Comparing post-9/11 representations in the U.S. prestige press in the Turkish, Iraqi and Iranian contexts. Journal of Communication Inquiry, 32(2), 155-178.
  • Mishra, S. (2007, August). “Liberation” vs. “purity”: Representations of Saudi women in the American press and American women in the Saudi press. The Howard Journal of Communications, 18(3), 259-276.
  • Mishra, S. (2007, Fall). “Saving” Muslim women and fighting Muslim men: Analysis of representations in The New York Times. Global Media Journal, 6(11), Link

  

Book Chapters (International):


  • Mishra, S.(2013). Negotiating Female Sexuality: Bollywood Belly Dance, "Item Girls" and Dance Classes. In McDonald, C. E. & Sellers-Young, B. (Eds.). Bellydance Around the World: New Communities, Performance and Identity (pp. 181-196). Jefferson, NC: McFarland Publishers.
  • Mishra, S., Chen, X., Chen, Y.K. & Kim, K. (2008).Women and the news: India and Asia. In Poindexter, P., Meraz, S. & Schmitz Weiss, A. (Eds.). Women, Men, and News: Divided and Disconnected in the News Media Landscape (pp. 212-238). New York: Taylor & Francis.

  

Journal Articles (Indian):


  • Mishra, S. (2011). Executive Blogging: What do Indian Corporate Heads Blog About and Why? Amity Journal of Media & Communication Studies, 1(1), 46-57.
  • Mishra, S. (2009). Connecting the dots: The way forward. Part of a colloquium titled Gender and Workplace Experience. Vikalpa, 34(4), 114-117.

  

Book Reviews:


  • Mishra, S. (2013, August). Atomic Superheroes and ‘Item Bombs’. [Review of the book Atomic Mumbai: Living with the Radiance of a Thousand Suns by Raminder Kaur]. The Book Review, XXXVII(8).
  • Mishra, S. (2009). [Review of the book Communication Technology and Human Development: Recent Experiences in the Indian Social Sector by Avik Ghosh]. Journalism and Mass Communication Quarterly, 86(3), 694-696.
  • Mishra, S. (2008, Autumn). [Review of the book A Violent World: TV News Images of Middle Eastern Terror and War by Nitzan Ben-Shaul]. Journalism and Mass Communication Quarterly, 85(3), 720-723.
  • Mishra, S. (2008, Spring). The “doxa” of globalization and the politics of naming. [Review of the book Understanding Globalization]. Global Media Journal, 7(12). Link
  • Mishra, S. (2006, Spring). No French polish for George W. Bush’s boots [Review of the book Gulliver Unbound: America’s Imperial Temptation and the War in Iraq]. Global Media Journal,5(8). Link

  

Papers Presented:


  • Mishra, S. & Ismail, A. (2014, July). Violence Against Women Digitized: An Analysis of Times of India Online Videos after the Delhi Gang Rape. Presented at the International Association for Media and Communication Research Conference (IAMCR), Hyderabad, India.
  • Mishra, S. (2014, February). Female Mentorship: Critical Insights on the “Queen Bee Syndrome.” Presented at the International Seminar on ‘Understanding Globalization in a Cross-Cultural Setting’ – Organized by Jamia Millia Islamia & York University, Canada, (Sponsored by ICSSR). New Delhi.
  • Mishra, S. (2013, February). Convergence in Journalism: Challenges & Methodological Implications. Presented at the International Conference on Contours of Media Governance – Teaching, Disciplinarity & Methodology (Supported by Ford Foundation and ICSSR). Jamia Millia Islamia, New Delhi.
  • Mishra, S., Monippally, M.M. & Jayakar, K. (2011, August). Self Presentation in Online Environments: A study of Indian Muslim Matrimonial Profiles. Presented at the Association for Education in Journalism and Mass Communication convention, St. Louis, M.O., U.S.A. [Our paper won the Third Place in the Robert L. Stevenson Paper Competition held by the International Communication Division of the 2011 AEJMC Conference].
  • Basu, S. & Mishra, S. (2012, February). Images of the Body at the Interface: Young Indian Muslim women and Social Networking Sites. Paper presented at the 40th World Congress of the International Institute of Sociology. Theme: ‘After Western Hegemony: Social Science and its Publics’ (Co-organized by the Centre for the Study of Developing Societies (CSDS), Delhi and Swedish Collegium for Advanced Study (SCAS), Uppsala, Sweden), New Delhi.
  • Mishra, S. (2011, March). Executive Blogging: What do Indian Corporate Heads Blog About and Why? Presented at the International Conference on Changing Paradigms of Media Landscape in the Digital Age - Issues and Perspectives (With special reference to Rise of Social Media). Amity University Rajasthan, Jaipur, India.
  • Mishra, S. & Semaan, G. (2009, November). Muslim Matchmaking on the Web: South Asian Muslims in America Narrate their Spouse-search Stories. Presented at the Global Communication Association (U.S.A) conference held at Bangalore in association with the Public Relations Council of India.
  • Mishra, S. (2008, August). Online and offline networking: Connecting with ethnic groups and minorities in the United States. As part of a panel on “Online and Offline Social Networking: Contexts and Applications in the Academy.” Presented at the Association for Education in Journalism and Mass Communication convention, Chicago, Illinois.
  • Mishra, S. (2008, August). Think globally, report locally. As part of a panel on “Internationalizing your Curriculum: Tips for Teaching Students to Become Successful Global Communicators.” Presented at the Association for Education in Journalism and Mass Communication convention, Chicago, Illinois.
  • Mishra, S. (2008, August). Introducing the Middle East in an American classroom. As part of a panel on “The Middle East in the Classroom: Challenges and Strategies.” Presented at the Association for Education in Journalism and Mass Communication convention, Chicago, Illinois.
  • Mishra, S. (2007, August 9). Framing Islam and democracy: A content analysis of representations in the U.S. prestige press from 1985-2005. As part of a panel “Covering religion and politics: Morality, media frames and public opinion.” Presented at the Association for Education in Journalism and Mass Communication convention, Washington DC.
  • Mishra, S. (2007, August 11). India, News, and the Gender Divide: From News Consumers to the Newsroom. As part of a panel “Women, News and Scholarship: A Global Perspective.” Presented at the Association for Education in Journalism and Mass Communication convention, Washington DC.
  • Mishra, S. (2006, September 29). "Saving" Muslim women and fighting Muslim men: A comparative analysis of representations in The New York Times. As part of the panel ‘“Saving women in postcolonial contexts: Exploring the entanglements of liberal, feminist and development discourses in Western rescue rhetorics” (proposed and organized by Mishra, S.). Presented at the Global Fusion Conference, Chicago.
  • Mishra, S. (2005, August). Democracy delivery: How do The New York Times and the Arab News frame American policy of promoting democracy in the Middle East? Poster session presented at the Association for Education in Journalism and Mass Communication convention, San Antonio, TX.
  • Mishra, S. (2004, August). Confronting gazes: Framing of Saudi women in the American press and American women in the Saudi press. Poster session presented at the convention of the Association for Education in Journalism and Mass Communication, Toronto, Canada.
  • Mishra, S. (2003, November). Probing America’s dependence on Gulf oil. Paper presented at the convention of the National Communication Association, Miami, FL.
  • Mishra, S. (2003, October). Are you reading the same old stories? Analysis of news coverage before and after 9/11. Paper presented at the Global Fusion Conference, University of Texas at Austin, TX.
  • Mishra, S., Zhou, J., Sullivan, T., Poindexter, P. (2003, August). Concern about future terrorist attacks: The impact of age and news media use on level of concern. Poster session presented at the convention of the Association for Education in Journalism and Mass Communication, Kansas City, MS.

 

Sponsored Projects:


  • Faculty Mentoring & Enrichment Grant. Office of Sponsored Programs and Research, Bowling Green State University, Ohio. (PI: Mishra, S.; Mentor: Gajjala, R.). 2007.

 

Management Development Programs:

Conducted communication workshops as part of the following programs:


  • 3-Tier Program: Middle Management (IIM-A)
  • Effective Communication Strategies: Men and Women @ Work (IIM-A)
  • The Winning Edge: Communication Strategies for Leaders (IIM-A)
  • Communication Strategies for Legal Awareness for Senior Government Officials of Afghanistan. In Collaboration with UNDP-Afghanistan, 2013 (CCMG, JMI)

 

Academic Experience :


  • Associate Professor, IMT Ghaziabad, March 2014 – till date
  • Assistant Professor, Centre for Culture, Media & Governance, Jamia Millia Islamia, New Delhi, Feb 2013 – Feb 2014.
  • Guest Faculty, AJK Mass Communication Research Centre, Jamia Millia Islamia, New Delhi, July 2012 – May 2013.
  • Visiting Scholar, Centre for the Study of Law and Governance, Jawaharlal Nehru University, New Delhi, Aug 2012 – Dec 2012.
  • Visiting Assistant Professor, A.J.K. Mass Communication Research Centre, Jamia Millia Islamia, New Delhi, Oct 2010 – Jul 2011
  • Visiting Assistant Professor (Full-Time), Communications Area, Indian Institute of Management – Ahmedabad, Aug 2008 – May 2010
  • Assistant Professor, School of Communication Studies, Bowling Green State University, Ohio, Aug 2006 – Aug 2008.
  • Assistant Instructor, School of Journalism, University of Texas at Austin, Sept 2004 – Jan 2006
  • Teaching Assistant, University of Texas at Austin, Sept 2002 – Aug 2004
  • Teaching Assistant, Syracuse University, New York, Aug 2001 – May 2002

 

Industry Experience:


Intern, The Central New York Business Journal, Syracuse, New York.
Reporter, The Times of India, New Delhi.
Reporter, The Indian Express, New Delhi.
Trainee, The Pioneer, New Delhi.

 

Service to Profession (selected):


Coordinator, Organizing Committee for the 3rd AIM-AMA Sheth Foundation Doctoral Consortium held at IMT-Dubai (January 18-20, 2015).
Member, Research & Publications Committee, IIM-A, May 2009 – April 2010.
Member, Gender Resource Centre, IIM-A, 2008-10.
Professional Freedom & Responsibility Chair, International Communication Division, AEJMC, USA, 2008-09.
Teaching-Standards Chair, International Communication Division, AEJMC, USA. 2007-08.
Secretary, International Communication Division, AEJMC, USA, 2006-07.
Diversity Representative, Dept. of Journalism, Bowling Green State University, USA, 2007-08.

 

Achievements and Awards

R L Stevenson Paper Competition (Third Place), Paper Presented at International Communication Division, AEJMC, St Louis, Missouri, U.S.A, 2011 (Mishra, S., Monippally, M.M. & Jayakar, K. Self Presentation in Online Environments: A study of Indian Muslim Matrimonial Profiles.)

Continuing University Fellowship, University of Texas at Austin.
Jesse H. Jones Fellowship, University of Texas at Austin.
Ada Frances Miller Fellowship, University of Texas at Austin
Will H. Mayes Scholarship, University of Texas at Austin.
Awarded for Successful Media Role as Editor-in-Chief in the Executive Leadership and Policy Politics Course, Syracuse University, New York.
Randhir Singh Prize for “Excellence in Political Theory” at Lady Shri Ram College, Delhi University.