Institute of Management Technology, Ghaziabad
Lawrence L. Garber

Visiting Professor

Area: Marketing Management


PhD. from University of North Carolina at Chapel Hill, USA
MBA, Yale University, USA
AB, Brown University, USA
Attended Cleveland Institute of Art for painting and the Parsons School of Design for illustration


Marketing Management


Research Interests
Visual information processing and persuasion
Marketing communication and branding
Nonprofit and arts marketing
Marketing education
Visual presentation of statistical data


Academic Experience

Visiting Professor, IMT Ghaziabad
Associate Professor of Marketing at the Martha and Spencer Love School of Business at Elon University, USA
Faculty at Appalachian State University, Boone, NC, USA; Indian Institute of Management, Ahmedabad, India and University of North Carolina at Chapel Hill, USA


Professional Experience

Senior Analyst in Marketing Sciences at Glaxo Pharmaceuticals, now GlaxoSmithKline, RTP, NC, and BBDO Advertising, NYC

Part-time & consulting Engagements

Freelance illustrator in NYC, clients included Fortune and Barron’s financial magazines, and Viking-Penguin and Holt-Rinehart Winston Publishers.