Institute of Management Technology, Ghaziabad


IMT's FOBE 2011: research on the next frontiers of leveraging IT for business excellence

November 9, 2011 - New Delhi – A four-day conference organized by Institute of Management Technology, Ghaziabad drew a range of IT, marketing and strategy experts to discuss the use of information technology for competitive advantage.

International Conference on Facets Of Business Excellence (FOBE- 2011) “Leveraging Information Technology for Strategic Advantage” brought together genius from academia, the industrial world and the armed forces to exchange views and experiences on leveraging IT for business excellence.

The event also saw the formal launch of 3 books on the subject: 1) Facets of Business Excellence 2) IT for Business Excellence and 3) Trends in Marketing towards Business Excellence edited by Dr. Jayanthi Ranjan, Dr. Rakesh Chopra and Prof. Sandeep Puri. One hundred and two thought- leadership articles in the books have been short-listed from more than 350 entries received from leading academia and industry practitioners. Eighty- four authors were invited for presentation. Participants in FOBE 2011 arrived from different parts of the world, bringing with them their unique perspective benefited the conference as a whole.

The primary goal of FOBE-2011 was to promote research and developmental activities on the role of IT in strategy, marketing, computational management and the related areas. Another goal was to promote scientific information exchange between researchers, developers, consultants, academics, students, and practitioners working in India and abroad, said director of IMT Ghaziabad and academic mentor of group-IMT. Citing the use of IT in various businesses, Director IMT Ghaziabad said, “Information Technology would force experts to re-write the old business models (however successful they have been). The inherent potential of IT would help redefine the boundaries of businesses, irrespective of their nature. Be it health, tourism, travel, sports or entertainment, IT would provide the much-needed connectivity to bring in cost and time advantage.”

Among other luminaries decorating the dais were Prof. Jay Mitra, director of the Centre for Entrepreneurship Research at Essex Business School, University of Essex, United Kingdom; Vice-Admiral N.N. Kumar,Controller of Warship Production and Acquisition, Naval Headquarters New Delhi and Dr. Kongkiti Phusavat, editor-in-chief the International Journal of Innovation and Learning, Kasetsart University, Bangkok (Thailand). The experts shared their views on how IT can change the face of business in future.

Prof. Mitra said today, in many industries, IT enables some businesses to differentiate themselves from their competitors. In today’s world when the challenges before nations have grown stronger, there is a greater need for them to exploit IT and successfully face those challenges.

“The world would now see more of convergence, integration and emergence (of new technologies).IT would help innovations take place more quickly than before,” said Prof. Mitra.

Dr. Phusavat explained how the use of IT accelerated the transfer and storage of large amounts of information across the globe and eliminated the drawbacks inherent in earlier, slower processes. He said Thailand is attempting to establish itself as a medical tourism destination and rehabilitation centre for people who undergo critical surgeries in western nations.

“Cost of living is far more less than what it is in the western world and IT can help patients remain in contact with the doctors irrespective of their geographic location,” Phusavat said.

Vice-Admiral N.N. Kumar explained the benefits of IT in designing warships.

“With the use of IT we now have a better understanding of how the end product is likely to be. Informational technology also helps us design the warship in 3D-mode, thereby helping the clients to have a much better understanding of the capabilities and looks of the product they intend to purchase,” Kumar said.

Dr. Jayanthi Ranjan, Dr Rakesh Chopra and Prof Sandeep Puri, conference chairs, expressed gratitude for the huge response FOBE received both nationally and internationally.