Institute of Management Technology, Ghaziabad
 
Bikramjit Rishi
Associate Professor, Chairperson (PGDM – Part Time)
Area: Marketing Management
brishi@imt.edu

Education
Post Doctoral Fellowship of the European Commission
PhD (Punjabi University, Patiala)
MBA (Punjabi University, Patiala)

 

Courses
Marketing Management, Business Research Methods, Marketing Analytics (With Dr. Jagdip Singh), Integrated Marketing Communications, Digital Marketing, Entrepreneurship Development

 

Research Interests
Market Orientation, Customer Service, Customer Centricity, Internal Customer Sensitization

 

Research and Publications


REVIEWS AND CASE STUDY:


  • Rishi, B., Sarda, P. (2013) Kalazone Silk Mills Limited – Leveraging the Social Media, European Case Clearing House (ECCH) 513-040-1.

 

ARTICLES/PAPERS PUBLISHED:
 
  • Rishi, B. (2013) Determinants of brand trust for FMCG products with special reference to shampoos category, Asia Pacific Journal of Management Research and Innovation (Sage), Vol. 9, No.2, pp. 221 -227.
  • Rishi, B., Singh, A., Mishra, K (2013) Multiattribute Attitude Measurement of Incredible India Campaign, European Journal of Business and Management, Vol. 5, pp. 106 -112.
  • Rishi, B, and Singh, H. (2012), “Determinants of Supermarket Shopping Behaviour in an Emerging Market”, Journal of Business & Retail Management Research, Vol. 7, No. 1, pp. 27 – 38.
  • Rishi, B. (2011) ‘Factors affecting shopping of apparels in organised retail stores’, International Journal of Business Innovation and Research, Vol. 5, No. 5, pp.546–558.
  • Singh, D.P. & Rishi, B. (2011) Media Consumption and Information Usage in India, Singapore Management Review, Vol. 33, No.1, pp. 111 - 126.
  • Singh, H., Chadha, S.K. & Rishi, B. (2010) Service Quality Measurement and its implications: A case Study of Vishal Mega Mart, International Journal of Services and Standards, Vol. 6, No. 2, pp. 150 – 169.
  • Rishi, B. and Goyal, D.P. (2011) Strategic Information Design Practices in an Emerging Economy, International Journal of Business Information Systems, Volume 7, Issue 2, pp. 388 - 401.
  • Singh, D.P., Rishi, B. (2010) Post Modern Marketing Evidence from an Emerging Economy, Pragyaa – Journal of Management, Vol. 1, Issue 2, pp. 66 – 78.
  • Rishi, B. (2008) An Examination of the Factors Affecting Mobile Marketing Acceptance, Management & Change, Vol. 12, No. 2, pp. 161 – 174.
  • Rishi, B. (2009) Understanding the Buying Behaviour of the Apparel Customers in the Organized Retail Formats, Asia Pacific Business Review, Vol. 5, No. 2, pp. 134 – 140.
  • Rishi, B. (2010) Motivators and Decisional Influencers of Online Shopping, International Journal of Business Innovation and Research, V4 N3, pp. 195 – 209.
  • Rishi, B. and Goyal, D.P. (2009) Strategic Information System Development in Indian Public Sector: A Case of Manufacturing Organizations, IME Journal, Vol. 3, No. 2, pp. 15-19.
  • Rishi, B. (2009) Prime Factors Determining Shopping Behaviour in the Grocery Stores, IMS Manthan, Vol. 4, No. 1, pp. 21 – 26.
  • Rishi, B. and Mishra, S. (2009) Training Outsourcing in Indian Telecom Sector: Critical Success Factors, International Journal of Indian Culture and Business Management, Vol. 2 No. 6, pp. 670 – 685.
  • Rishi, B. and Goyal, D.P. (2009) Critical Success Factors in the Development of Strategic Information Systems in Indian Public Sector Organizations: An Inter-Organizational Analysis, International Journal of Indian Culture and Business Management, Vol. 2, No.5, pp. 469 – 492.
  • Rishi, B. (2008) An Empirical Study of Online Shopping Behaviour – A Factor Analysis Approach, Journal of Marketing & Communication, Vol. 3, issue 3, pp. 40 – 49.
  • Rishi, B. and Goyal, D.P. (2008) Designing of a Model for the Development of Strategic Information Systems in Public Sector Undertakings, International Journal of Business Information Systems, Issue 5,Volume 3, pp. 529 - 548.
  • Rishi, B. and Goyal, D.P. (2008) Success Factors in the Implementation of Strategic Information Systems: An Empirical Investigation of Public Sector Undertakings in India, Journal of Advances in Management Research, Vol. 5, Issue I, pp. 46 – 55.
  • Rishi, B. (2007) Retailing and Behaviour Patterns of the Indian Consumer”, Pragyaan, Vol.5, pp. 11-15.
  • Rishi, B. (2007) Indian Gems and Jewellery Industry: A Quiet Revolution, Pragyaan, Volume 5, Issue 1, pp. 67 – 71.
  • Rishi, B. (2007) Learning to Play the Game Better’, Indian Management, Volume 46, Issue 5, pp. 80 -85.
  • Rishi, B. (2006) Emerging Trend in Behavioural Pattern of Indian Consumers’ Business Perspectives, Vol. 8, No. 1, pp. 119 – 123.
  • Rishi, B. (2006) GATS and Business Schools in India: Challenges and Opportunities, The Alternative, Vol. V No. 1, pp. 68 – 75.
  • Rishi, B. (2006) Sustainable Corporate Restructuring – The Strategic Option, JIMS 8M, Vol. 11, No. 2, pp. 38 – 40.
  • Rishi, B. (2005) Folk Media Campaign Strategies for Rural India, Marketing Mastermind, pp. 36 – 40.
  • Rishi, B. (2004) India is Different – A Marketing Perspective, Indian Journal of Applied Economics, Vol., 1, No.1, pp. 47 – 52.

  

PAPERS PRESENTED:


  • Rishi, B., “Insurance Marketing – The Emerging Trends, National Seminar on Changing Trends in Insurance Sector, Punjabi University, Patiala, November 12, 2003.
  • Rishi, B. 6th International Conference on Enhancing Global Business Competitiveness, Integrated Academy of Management & Technology (INMANTECH), November 3-5, 2004.
  • Rishi, B., Corporate Restructuring – The Strategic Option, National Seminar on Strategic Issues in Corporate Restructuring, Apeejay Institute of Technology, Greater NOIDA, March 10 -11, 2005.
  • Rishi, B. Business Information Management Conference, Institute of Management Technology (IMT), Ghaziabad, April 9 -10, 2005.
  • Rishi, B. & Goyal, D.P., “Development of Strategic Information Systems”, International Conference on Management Cases, George Mason University, USA & IMT, Ghaziabad, December 19-20, 2005.
  • Rishi, B. International Conference on GATS and Education, Punjabi University, Patiala, December 28 -30, 2005.
  • Rishi, B. “GATS and Business Schools in India: Challenges & Opportunities” International Conference on WTO and its Impact on Developing Economies, Bharati Vidyapeeth’s Institute of Management & Research, New Delhi, Feb. 17 -18, 2006.
  • Rishi, B. 4th Annual International Conference on Information Science, Technology and Management (CISTM) Organised by CII (India), Virginia Commonwealth University(USA), Management Development Institute(MDI), India and The Information Institute (USA), July 16 -18, 2006.
  • Rishi, B. “Strategic Information System Planning Practices: A Case Study of BHEL” 3rd Renvoi Case Study Competition in Management, Amity Business School, NOIDA, September 22 -23, 2006.
  • Rishi, B. Indian Marketing Summit, Birla Institute of Management Technology (BIMTECH), Greater NOIDA, January 8 -9, 2007.
  • Rishi, B. “An Empirical Study of Online Shopping Behaviour – A Factor Analysis Approach” 3rd SIMSR Asia Marketing Conference, K J Somaiya Institute of Management Studies & Research, Mumbai, Maharashtra, January 6 -7, 2008.
  • Rishi, B., Goyal, D.P. “Success and Hindrance Factors in the Development of Strategic Information Systems: An empirical investigation of select Indian Public Sector Undertakings” National Conference on Information Technology & Competitive Dynamics, Institute of Management Education, Ghaziabad, Uttar Pardesh, April 19 -20, 2008.
  • Rishi, B., Mishra, S. Training Outsourcing in Indian Telecom Sector: Critical Success Factors, Conference on information Science, Technology & Management (CISTM) Organised by Confederation of Indian Industry (CII), Virginia Commonwealth University (USA) & IIT, Delhi, July 31st – August 2nd, 2008.
  • Rishi, B., Mishra, S. “A conceptual Framework to Understand Environmentally Conscious Consumer Behaviour’, Green Marketing: Emerging Issues in Sustainable Development organized by IMT, Ghaziabad by on September 25th – 26th, 2008.
  • Sarvanan, S., Dhar, A., Rishi, B. Logistics Issue in BALCO’s Alumina Import, International Conference on Management Cases, Organized by George Mason University, USA & IMT, Ghaziabad, December 1-2, 2008.
  • Rishi, B., “Indian Consumer Outlook – Emerging Trends”, National Seminar on Making Markets Happen, Punjabi University, Patiala, India, Feb. 6 -7, 2009.
  • Rishi, B. & Goyal, D.P., “ Strategic Information System Development Process: An Analysis of Indian Public Sector, National Conference on Information Technology & Competitive Dynamics, Institute of Management Education, Ghaziabad, March 7-8, 2009.
  • Rishi, B. “Segmenting the Apparel Consumers in the Organized Retail Market”, 2nd IIMA International Conference on Advanced Data Analysis, Business Analytics and Intelligence, Indian Institute of Management (IIM), Ahmadabad, June 6 -7, 2009.
  • Rishi, B. “Bollywood Distribution System – A case of No Show”, International Conference on Business Cases, Institute of Management Education, Ghaziabad, November 26 – 27, 2009.
  • Rishi, B., Singh, H. 'Factors affecting Brand Loyalty in a Fast Moving Consumer Goods (FMCG) Category', International Conference on Management and Valuation of Intangibles organized, University Business School (UBS), Chandigarh, December 22 -23, 2009.
  • Singh, H., Rishi, B. Service Quality Measurement and its implications: A case Study of Vishal Mega Mart, International Conference on Management and Valuation of Intangibles, University Business School (UBS), December 22 -23, 2009.
  • Rishi, B. Marketing Engineering Workshop, Indian School of Business (ISB), Hyderabad, March 5, 2010.
  • Rishi, B. EURAM Early Career Colloquium “Networked Research”, University of Innsbruck, Austria, February 23 -25, 2011
  • Rishi, B., Agnihotri, T., Sanduja, B., Kaushik, V., “Quick Response (QR) Codes Prospects and Implementation in the Retail Industry.” International Conference on Facets of Business Excellence (FOBE 2011), at Ghaziabad, Uttar Pradesh, 4th – 7th November, 2011.
  • Rishi, B., Jindal, K., Bharti, M., “Understanding Behaviour of Men towards Male Cosmetics: An Indian Perspective.” Yale-Great Lakes Sixth Annual International Research Conference held at Chennai, Tamilnadu, December 28, 2011.
  • Rishi, B. Hedonic and Utilitarian Shopping Motivations among Indian Young Consumers”, International Conference on Technology and Business Management, University of Wollongong, Dubai, United Arab Emirates, March 26 - 28, 2012.
  • Rishi, B. & Sarda, P. Kalazone Silk Mills – Leveraging Social Media Asian Journal of Management Cases (AJMC) International Case Conference at Lahore University of Management Sciences (LUMS), Lahore, Pakistan on January 18 – 19, 2013.
  • Rishi, B. & Gueldenberg, S. Measuring Student Satisfaction – The Case of University Education at The Dubai International Conference in Higher Education: Succeeding in the Pursuit of Quality organized by Michigan State University, Dubai on January 28 -29, 2013.
  • Rishi, B., Pareek, A & Tak, P. (2014) Social Comparison, Media habits and Ostentation of Luxury Fashion Brands Consumption, at 2014 Annual Conference of the Emerging Markets Conference Board organized by Indian Institute of Management, Lucknow, NOIDA Campus, India on 9 -11 January, 2014.
  • Rishi, B. & Singh H. (2015) Hedonic and Utilitarian Shopping Motivations – A Study of Indian Consumers at 2015 Emerging Markets conference (EMC) of the Emerging Markets Conference Board at Institute of Management Technology (IMT), Dubai (UAE), January 20 -22, 2015.
  • Rishi, B., Pradeep, H., & Viswanathan, (2015) The Changing Dynamics in E-Grocery Space: From Hesitation to Adoption at 2015 Emerging Markets conference (EMC) of the Emerging Markets Conference Board at Institute of Management Technology (IMT), Dubai (UAE), January 20 -22, 2015..

  

SPONSORED PROJECTS:


  • Market Orientation of European Universities: A Case of the University of Liechtenstein funded by European Commission, Europe.
  • Farmer’s Behaviour Towards contract farming of cotton in Punjab funded by IMT, Ghaziabad.
  • A research proposal on A Multivariate, Strengths – Led Research Project to Understand the Employability of Emiratis in the Public and Private Sector submitted for funding to Ministry of Higher Education and Scientific Research, United Arab Emirates (UAE).

  

Management Development Programmes


Designed, developed and conducted Management Development Programmes for senior and middle level Executives in the area of:

  • Marketing Management
  • Time Management
  • Presentation Skills
  • Customer Relationship Management
  • Customer Value and Consumer Behaviour
  • Service Quality, Customer Satisfaction & Customer Centricity.
  • Interpersonal effectiveness
  1. Designed, developed and conducted Open Management Development Programme for senior and middle level Executives as Programme Director in the area of “Creating Customer Centric Organisation, September 9-11, 2007, IMT Campus, Ghaziabad, India.
  2. Designed, developed and conducted Open Management Development Programme for senior and middle level Executives as Programme Director in the area of Internal Customer Sensitization: Strategies for Success, June 15 -16, 2009, IMT Campus, Ghaziabad.
  3. Designed, developed and conducted Open Management Development Programme for senior and middle level Executives as Programme Director in the area of Building a Customer Oriented Culture for Creating Customer Advocacy, August 21 -22, 2009, IMT Campus, Ghaziabad.
  4. Programme Director, Certificate course in Business Management of Dominos Pizza India Ltd., 2009 -10.
  5. Designed, developed and conducted Open Management Development Programme for senior and middle level Executives as Programme Director in the area of Internal Customer Sensitization: Strategies for Success, November 9 -10, 2009, IMT Campus, Ghaziabad.
  6. Undertaken Module on “Marketing Management” & “Consumer Behaviour” In-company one year MDP for Senior Executives of DOMINO’s India in July-Aug 2009 & March –April, 2010.

  

Academic Experience

Associate Professor, IMT Ghaziabad, September 2014 onwards
Assistant Professor, IMT Ghaziabad, August 2013 to August 2014.
Assistant Professor, American University in the Emirates (AUE), Dubai, UAE, August 2012 – August 2013
Post-Doctoral Fellow, University of Liechtenstein (Europe) September 2010 – March 2011
Assistant Professor, IMT Ghaziabad, May 2009 – August 2012
Senior Lecturer, IMT Ghaziabad Feb. 2007 – May 2009.

 

Part-time & consulting Engagements


  • Visiting Faculty, Indian Institute of Foreign Trade (IIFT), New Delhi.
  • Adjunct Faculty, Manchester Business School, UK.
  • Guest Faculty, Central Warehousing Corporation (CWC), India.
  • Visiting Faculty, Academic Staff College, Punjab University, Chandigarh.

  

 

Achievements and Awards

  • Faculty Fellow, 3rd AMA (American Marketing Association) Sheth Foundation Doctoral Consortium, IMT Dubai (UAE), January 18 – 20, 2015.
  • Best paper Award, 2014 Annual Conference of the Emerging Markets Conference Board at Indian Institute of Management, Lucknow, NOIDA Campus, India.
  • Emerging Marketing Scholar, Academy of Marketing Science, USA.
  • Post-Doctoral Fellowship (Funded by European Commission), University of Liechtenstein, Liechtenstein, Europe, 2010