Dr Banerjee is the Director of Institute of Management Technology Ghaziabad (IMTG)
and Academic Mentor of Group-IMT (India). He is currently in lien from the Indian
Institute of Management Ahmedabad (IIMA), where he is Professor of Marketing & Economics.
Dr Banerjee joined IIMA after earning his PhD as well as his MS degrees in economics
and marketing science from Purdue University’s Krannert Graduate School of Management.
He obtained his BSc (Honours) from the University of Calcutta.
Dr Banerjee is one of the architects of the collaboration between IIMA and Duke
Corporate Education, the corporate education arm of Duke University, USA, the world’s
top rated provider of customized executive education. Until recently, Dr Banerjee
was a Managing Director of IIMA’s collaboration with Duke Corporate Education as
well as a member of its joint management board. In this capacity he led the collaboration
to develop an influential practice of client-specific and customized learning solutions
for a wide range of large corporations. Apart from India, Dr Banerjee has taught
and trained executives in several countries including the USA, Singapore, Mexico,
Spain, China, Tunisia, Sri Lanka, Kenya, etc. He has also spent two years as a visiting
professor of marketing at Appalachian State University in North Carolina, USA. Dr
Banerjee is also a founding member of the Centre for Research on Retailing at IIM-Ahmedabad.
Several of Dr Banerjee’s doctoral students have carved out successful careers, both
in academics and in the corporate sector.
Over the last decade, Dr Banerjee’s business consulting experience include engagements
with several national and multinational organisations in various sectors such as
retail financial products, consumer packaged goods, consumer durable, pharmaceuticals,
industrial/intermediate products, retailing and the service industry in India. Decision
areas handled include business and marketing strategy formulation and implementation,
new-product introduction, product portfolio decisions, promotion planning, market
distribution and supply chain management, advertising communication and brand management,
market measurement, logistics and value chains, etc. He has consulted with clients
such as Duke University, Eastman Kodak (USA), Mobil Inc, Unilever (HUL), TVS group,
TATA group, Cadilla Pharmaceuticals, the World Bank, the Coffee Board of India,
the Konkan Railway Corporation Ltd, etc.
Dr Banerjee has designed and delivered numerous senior and top management executive
development programs for organisations, such as Ericsson, Coca Cola, the Aditya
Birla Group, Genpact, Microsoft, the Citigroup, INFOSYS, TATA group (TAS, TML, Tata
Steel, TCL, TMTC), Unilever India (HUL), HDFC Bank, TVS Group, BPCL, IOC, GAIL,
ORG-MARG, Maharaja Group (Sri Lanka), Comcraft Steel (Kenya), Bajaj Auto, Asian
Paints, Crompton Greaves, Mahindra & Mahindra, ABB (India), Greaves India, OTIS
India, and several other organizations.
Dr Banerjee’s research interests are in analytical modelling for marketing decision-making
contexts and stylised Game Theoretic models of marketing phenomena. His secondary
interests are in econometric modelling of behavioural dynamics at the customer level
(for example, using electronic-point-of-sales (EPOS) data from retail environments),
and analysing their effects on driving strategic and tactical marketing decisions.
Dr Banerjee’s research publications have appeared in international and national
academic/professional journals of repute, such as Marketing Science (INFORMS), International
Journal of Management, Journal of International Consumer Marketing, Advances in
Applied Microeconomics, Vikalpa, etc. Dr Banerjee has presented research papers
in several national and international conferences and several cases authored by
him have appeared in refereed journals and books. He has delivered invited lectures
in a number of industry and academic forums. Dr Banerjee’s current teaching interests
are in using simulation techniques in strategy, strategic marketing and leadership