Institute of Management Technology, Ghaziabad
Bibek Banerjee
Director, IMT Ghaziabad
Area: Marketing Management
Dr Banerjee is the Director of Institute of Management Technology Ghaziabad (IMTG) and Academic Mentor of Group-IMT (India). Previously, he was at the Indian Institute of Management Ahmedabad (IIMA), where he spent 18 years as Professor of Marketing & Economics. Dr Banerjee joined IIMA after earning his PhD as well as his MS degrees in economics and marketing science from Purdue University’s Krannert Graduate School of Management. He obtained his BSc (Honours) from the University of Calcutta.

Dr Banerjee is one of the architects of the collaboration between IIMA and Duke Corporate Education, the corporate education arm of Duke University, USA, the world’s top rated provider of customized executive education. Until recently, Dr Banerjee was a Managing Director of IIMA’s collaboration with Duke Corporate Education as well as a member of its joint management board. In this capacity he led the collaboration to develop an influential practice of client-specific and customized learning solutions for a wide range of large corporations. Apart from India, Dr Banerjee has taught and trained executives in several countries including the USA, Singapore, Mexico, Spain, China, Tunisia, Sri Lanka, Kenya, etc. He has also spent two years as a visiting professor of marketing at Appalachian State University in North Carolina, USA. Dr Banerjee is also a founding member of the Centre for Research on Retailing at IIM-Ahmedabad. Several of Dr Banerjee’s doctoral students have carved out successful careers, both in academics and in the corporate sector.

Over the last decade, Dr Banerjee’s business consulting experience include engagements with several national and multinational organisations in various sectors such as retail financial products, consumer packaged goods, consumer durable, pharmaceuticals, industrial/intermediate products, retailing and the service industry in India. Decision areas handled include business and marketing strategy formulation and implementation, new-product introduction, product portfolio decisions, promotion planning, market distribution and supply chain management, advertising communication and brand management, market measurement, logistics and value chains, etc. He has consulted with clients such as Duke University, Eastman Kodak (USA), Mobil Inc, Unilever (HUL), TVS group, TATA group, Cadilla Pharmaceuticals, the World Bank, the Coffee Board of India, the Konkan Railway Corporation Ltd, etc.

Dr Banerjee has designed and delivered numerous senior and top management executive development programs for organisations, such as Ericsson, Coca Cola, the Aditya Birla Group, Genpact, Microsoft, the Citigroup, INFOSYS, TATA group (TAS, TML, Tata Steel, TCL, TMTC), Unilever India (HUL), HDFC Bank, TVS Group, BPCL, IOC, GAIL, ORG-MARG, Maharaja Group (Sri Lanka), Comcraft Steel (Kenya), Bajaj Auto, Asian Paints, Crompton Greaves, Mahindra & Mahindra, ABB (India), Greaves India, OTIS India, and several other organizations.

Dr Banerjee’s research interests are in analytical modelling for marketing decision-making contexts and stylised Game Theoretic models of marketing phenomena. His secondary interests are in econometric modelling of behavioural dynamics at the customer level (for example, using electronic-point-of-sales (EPOS) data from retail environments), and analysing their effects on driving strategic and tactical marketing decisions. Dr Banerjee’s research publications have appeared in international and national academic/professional journals of repute, such as Marketing Science (INFORMS), International Journal of Management, Journal of International Consumer Marketing, Advances in Applied Microeconomics, Vikalpa, etc. Dr Banerjee has presented research papers in several national and international conferences and several cases authored by him have appeared in refereed journals and books. He has delivered invited lectures in a number of industry and academic forums. Dr Banerjee’s current teaching interests are in using simulation techniques in strategy, strategic marketing and leadership development.