Institute of Management Technology, Ghaziabad
Anand Khanna
Associate Professor
Area: Marketing Management

M.B.S (Masters in Business Statistics) and PGDBA from MONIRBA, University of Allahabad


Taking core courses in Marketing Management and electives B2B Marketing , Sales Management, Distribution Management for Postgraduate students and resource person for Management Development programmes and in company training programmes


Research Interests
Behaviour aspects of Sales Personnel in B2C, B2B transactions, MICE for business growth , Customer centricity and services

Academic Experience
  • A dynamic and resourceful professional with around 38 years experience, 26 years in Industry in functional areas such as Marketing, Human Resource Development, Manufacturing and IT sectors, including a one year assignment in USA and 12 years in Academics
  • Teaching and Research at XLRI, Jamshedpur from 1978 to 1982
  • IILM
  • Rai Business School, New Delhi


Part-time & consulting Engagements

  • Consultancy in Marketing for Havells India Ltd and Milliken, USA
  • Designing and Conducting Training Programmes in Marketing and other functions for leading corporates including Moser Baer, NTPC, NHPC, and NDPL


Management Development Programmes
  • MDP on Basic Management Programme for managers of NHPC Ltd , March 12-24, 2007
  • MDP on Sports Management for Games Coordinators of ONGC Ltd June 11-20, 2007
  • MDP on Sports Management for Sports persons of ONGC Ltd , July 30 to August 4 , 2007
  • MDP –Enhancing Transaction efficiency in B2B , February 18-20 , 2008
  • Advanced Management Programme ‘Role of Independent Directors ‘ for senior Defence services officers March 3-14,2009
  • General Management Programme for senior managers of JCB India Ltd , April 6 – 9, 200
  • Workshop Go –to –Market Strategy for senior managers of JK Cement Ltd January 10-11, 2010
  • Programme Director for 24 week General Management Programme for senior defence services officers January –July 2010 &2011
  • Accelerating Sales Force Performance –JK Cement Ltd , February 12-13,2010